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College K 12 Campaigns

Samples of College and K-12 Campaigns I created while Director of Marketing for J&J Snack Foods 2001-2009

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College K 12 Campaigns

  1. 1. Food Service And Retail Marketing Projects and Campaign Examples Stacey Inglis-Baron – Director of Marketing (302) 562-1701 [email_address]
  2. 2. College & University Marketing Review
  3. 3. Pre-NACUFS Print Ad NACUFS member, have presence at National show and 6-regional shows.
  4. 4. Email Blast to NACUFS Postcard mailed to Campus C-Stores
  5. 5. Bulk mailer and brochure in one. Mailed to NACUFS members and handed out at shows and campus calls. Other “ What’s New ” pieces include one targeted to Schools K-12, Restaurant/Bars, Retail Consumers and Country Home Bakers
  6. 6. K-12 School Promotions/Marketing Projects
  7. 7. Halloween Promotion 40% increase over 2005 promo 31 Participating states Yu Gi Uh Sweepstakes 31 Participating states (not done previous year) Reading Week - 5 years of continuous growth School Promotions
  8. 8. Winter Wonderland Promotion 12.8 % increase in participants Summer Feeding 21 states participated School Promotions
  9. 9. Poster POS Handout Lit Sheet
  10. 10. K-12 Mega Man Sweepstakes POS POS Appearance at SNA On-line Sign-up
  11. 11. Retail Mega Man Coupons In Minute Maid Juice Bar Retail Boxes Mega Man Winner K-12 Mega Man Sweepstakes cont’d Tied in retail division with in-pack coupons and retail coupons in Mega Man game packages.
  12. 12. A Total of 20 manufacturers participate in Cool School JJSF finishes 3 rd among the top redeemed manufacturers 1929 part. districts* 1749 part. districts* 1719 part. districts* *out of 2980 school districts
  13. 13. A la Carte Literature Sheet Targets New Nutritional Requirements
  14. 14. School Specific Specific Print Ads
  15. 15. School-K-12 Email Blasts Halloween Promotion Summer Feeding Promotion Sammy Shape Up Promotion