SEO Black Hat Tricks and Techniques to Avoid- Srujan Shinde

Black Hat SEO
Techniques to Avoid

Power Point Presentation by- Srujan Shinde | Freelancer Seo Freelancer in Mumbai, India

Many people have their own
opinions on exactly what techniques
constitute Black Hat SEO. Black Hat
SEO is basically using any unethical
(devious) methods to rank higher on
search engines.


Here is a list of black
hat Seo tricks to avoid.


Hidden Text -
Hidden text is a very old black hat Seo trick. Keywords are
stuffed onto a page and placed in the background; those
keywords are then made the same color as the background
color to make them invisible to human visitors. However the
bots that crawl your site can still see them. In the past this
was used a lot to get pages to rank in the number 1 spot,
and is still used a lot today by those who are new to websites
or SEO and think they can trick the search engines. What
they fail to realize is that Google’s algorithm is getting
smarter all the time and can spot this very easily and will
penalize your site.


Cloaking -
Cloaking is used to display one website to visitors and
another to the spiders. One of the most common ways of
doing this is using the I-frame redirect code. This way your
website visitors will see an affiliate website, but the search
engines will only see your website and not the affiliate.


Doorway Pages -
Once upon a time doorway pages like many black hat Seo
tricks were considered white hat until they were abused
worse then a red headed step child by website and their dog.
A doorway page is essentially having your website optimized
for a group of keywords, but it redirects all of its traffic to
another website once it’s indexed.


Google Bombing -
This can also be considered a link wheel. Google bombing is
where you have your main website that you want to rank in
the number 1 spot with. To get it there you create lots of “mini
sites” that link to your main website as a way of building one
way back links to that site and artificially boost its popularity.

This doesn’t man however that you can’t create other sites or
things such as articles, hub pages, or other blogs to link to
your website and in fact many websites do. But when a
website goes from having 0 to thousands of links overnight it
looks unnatural and will be penalized.


Duplicate sites -
Another old black hat Seo trick is to create duplicate sites.
This is where you take an existing website or blog (it can be
your own, or be someone else’s website) take its source
code and make a few simple changes to it. They modify such
things as the sites title tags, Meta
tags, description, keywords, or change a little bit of the
content by rearranging it. Once the changes are made they
get it indexed on Google and the search engines.

Again Google is always getting better at spotting black hat
Seo tricks and has the ability to match sites. If it sees a
duplicate site, that duplicate will be banned.

Automated submission and link
building software -
How many times have you seen advertisements promising
thousands of links if you buy or use their automated
software? You need to avoid these for two major reasons.

1. Most of these are a scam to separate you from your
money and either don’t work or will submit your site to crap
links with no page rank and to sites that nobody visits.

2. Google and the other search engines hate these and will
penalize your site if you use them.

What Google wants is real relevant links that have been built
naturally.

Keyword stuffing -
Another old black hat Seo trick is to stuff you’re with as many
keywords as you can think off. A long time ago you could do
this and rank well for each of them. But like other black hat
Seo techniques this was abused, not to mention Meta tags
don’t hold the same power they once did. You should use no
more then 4 to 6 keywords in your Meta tag, otherwise it’ll be
considered stuffed and your site will be penalized.


Paid link -
Some site owners will approach the owner of another
website that ranks better then theirs and actually pay them to
have them to have a link placed on their site. This shouldn’t
be confused with advertising web space on your site that
companies pay a monthly fee to display their
advertisements. This is one site owner going to another.
Personally I think this is less a black hat trick then just plain
stupid and wasteful. Yes Google will penalize you if they find
out, though the chances are slim. But you don’t need to pay
another site owner for a back link, unless of course you have
money to burn.


Link farming -
There are tonnes of sites out there that promise to get your
website thousands of other websites to link back to yours
automatically. They have a number of different ways of going
about this, from getting credits from browsing other sites
listed with them, to paying money. Either way these are bad
and should be avoided like the plague. Google won’t see
these links as being valid, or worse see them as bad
neighboured sites and will consider your site in the same
category as theirs.


Scraping -
With the countless number of websites, blogs, videos, and
everything else on the internet these days it’s almost
impossible to have something that’s 100 percent original.
That being said scraping or essentially copying and pasting
somebody else’s content is a huge no no. Your content
should always be written in your own words or if copied from
another site, done so with their permission and the
appropriate links back to their site.


Auto generated content -
Anything automated is never good for your site and the same
applies to this. This is essentially software you can download
or buy that takes another websites content you copied, and
makes some minor word changes to make it appear as if it’s
brand new content. Get caught doing this and I guarantee
your site will be banned.


Keywords that don’t match your
content -
Your keywords are essentially your address for people to find
your website. Many try to trick visitors by either using
keywords that have nothing to do with their content or by
using the same keywords over and over on different pages
of their site in an attempt to put more importance on it. Each
page of your site should have its own keywords that aren’t
repeated. Besides why use the same keyword twice when
there are unlimited keyword combinations to rank for.


Title stacking -
This is when you use more then one title per page in the title
tags of your website (<title> and </title> if your not sure what
that looks like) in an attempt to have that page rank high in
search results. Don’t do this, its stupid plain and simple.


Link to spam sites -
What are spam sites? These are all the gambling, porn, and
junk websites that are choking the internet. Also considered
bad neighborhood sites these are websites you want to
avoid linking to at all costs. Linking to them even if your site
is legit with your own content and follows all the rules will put
you in the same niche as them by default, guilty by
association basically and will treat you the same as them.


If you want your website to rank well
and stay ranked well for the long
term then stick with white hat Seo
as much as you can otherwise your
just pissing away any chance your
website has.


For More Help -
Visit Website- http://seobazaar.blogspot.com

Email- srujanshinde@gmail.com

Facebook Fan Page- www.facebook.com/seoexpertinmumbai

Good Bye ….& Take Care..


SEO Black Hat Tricks and Techniques to Avoid- Srujan Shinde

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SEO Black Hat Tricks and Techniques to Avoid- Srujan Shinde