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DATA IS WORTHLESS IF
YOU DON’T
COMMUNICATE IT
By Srijani Das
Thomas H. Davenport
Thomas H. Davenport is an American academic and author
specializing in analytics, business process innovation and
knowledge management. He is currently the President’s
Distinguished Professor in Information Technology and
Management at Babson College, Director of Research at the
International Institute for Analytics, and a Senior Advisor to
Deloitte Analytics.
Description
 Describe the project in non-technical terms.
 Use following slides for discussing status, schedules, budget, etc.
According to a McKinsey
Global Institute report on big
data, we’ll need over 1.5
million more data-savvy
managers to take advantage
of all the data we generate.
Let’s see the
interesting insights…
“You don’t need to
become a winemaker
to become a wine
connoisseur.”
Be a better
consumer of data.
But you need to do……
Be able to communicate
with what numbers mean.
Don’t crunch up numbers , just
communicate them.
How relevant to a Manager?
Managers who can think quantitatively and make
decisions based on data and analysis will become
increasingly valuable.
It is your job to communicate with data but never
make the mistake of assuming that the results will
“speak for themselves.”
 My understanding of the business
problem
 How I will measure the business
impact
 What data is available
 The initial solution hypothesis
 The solution
 The business impact of the solution
Simple framework for communicating about
each analysis:
No details on statistical methods, regression coefficients,
or logarithmic transformations. It will only confuse your
audience.
We care about results
and implications only.
 Communicate through presentation.
 Start with what your audience really
needs to know.
THANK YOU !

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Data is worthless if you don't communicate it

  • 1. DATA IS WORTHLESS IF YOU DON’T COMMUNICATE IT By Srijani Das
  • 2. Thomas H. Davenport Thomas H. Davenport is an American academic and author specializing in analytics, business process innovation and knowledge management. He is currently the President’s Distinguished Professor in Information Technology and Management at Babson College, Director of Research at the International Institute for Analytics, and a Senior Advisor to Deloitte Analytics.
  • 3. Description  Describe the project in non-technical terms.  Use following slides for discussing status, schedules, budget, etc.
  • 4. According to a McKinsey Global Institute report on big data, we’ll need over 1.5 million more data-savvy managers to take advantage of all the data we generate.
  • 6. “You don’t need to become a winemaker to become a wine connoisseur.”
  • 7. Be a better consumer of data. But you need to do……
  • 8. Be able to communicate with what numbers mean.
  • 9. Don’t crunch up numbers , just communicate them.
  • 10. How relevant to a Manager?
  • 11. Managers who can think quantitatively and make decisions based on data and analysis will become increasingly valuable.
  • 12. It is your job to communicate with data but never make the mistake of assuming that the results will “speak for themselves.”
  • 13.  My understanding of the business problem  How I will measure the business impact  What data is available  The initial solution hypothesis  The solution  The business impact of the solution Simple framework for communicating about each analysis:
  • 14. No details on statistical methods, regression coefficients, or logarithmic transformations. It will only confuse your audience. We care about results and implications only.
  • 15.  Communicate through presentation.  Start with what your audience really needs to know.