This document outlines the objectives and approach of a Digital Marketing Services Unit. It aims to integrate technology and social media tools to spread brand awareness and build communities. It utilizes various tools like Hubspot, CrazyEgg, Topsy, and Google Analytics. Current clients include Srijan Technologies and Halabol. For Srijan, the unit creates a brand value in Drupal development through website redesign, SEO, social media strategy, and online advertising. For Halabol, it focuses on optimizing the portal, increasing traffic and visibility through SEO, growing newsletter subscribers, and developing blogger relationships.