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Creating Distributed Services Startups




                                  Srijan Technologies Pvt. Ltd.
Running successful services startups
Assuming you have projects, clients...

 Lots of customer interaction, communication, commitment

 Writing good code

 Sprint-end Reviews, Holding people accountable

 A great culture of “critique”, “responsibility” and “feedback”

 Lots of good developers, lots of “mature” and “experienced” leadership




                                                                       Srijan Technologies Pvt. Ltd.
How do you attract good leadership?
Assuming “you wish to work with people better than you”... how do you find
and work with such people?

 They are often in different cities in India (and internationally)

 Remote working? In India, feasible?

 Pay them high salaries? Small startups cannot afford industry salaries

 They often have an “entrepreneurial” spark

 They have a context – region they wish to belong to, technology they choose,
  entrepreneurial aspirations



So how do you align goals?




                                                                           Srijan Technologies Pvt. Ltd.
An opportunity comes calling




                                            ●
                                                Bangalorean; Mountaineer, Rock Climber
●
    Born, brought-up in Dharamshala; MBA;
    worked in Delhi, Mumbai, Shimla in
                                            ●
                                                22 years in software development; Embedded
    corporates                                  systems, Quality Assurance, Product
                                                development, Moodle, PHP, Linux-geek
●
    Tried running a software company in
    Shimla
                                            ●
                                                Tag-along sell-out of shares in company; moved
                                                to Dharamshala in 2010
●
    Moved back to Dharamshala and “be on
    his own” (goal: generate employment
    opportunities locally)

                                                                            Srijan Technologies Pvt. Ltd.
Srijan Dharamshala
 Srijan is a web services consulting company based in Gurgaon (Delhi region),
  and Dharamshala, Himachal Pradesh

 Design and build business applications, intranets, portals, and corporate
  websites using Drupal

 Support/maintain applications built using Drupal




                                                        View from our Dharamshala office
                                                                              Srijan Technologies Pvt. Ltd.
Srijan Dharamshala
 First mainstream technology company to be present in the city

 20+ people; 18 developers, managers

 People have moved from Mumbai, Chandigarh, Delhi; lots of locals

 International consultants (spiritual seekers; practicing buddhists; tibet-lovers)
  come over and teach Linux Sys Ad skills, HR trainings, etc

 A beautiful large office; clean air, office cricket team; basketball, badminton;
  travel time to office – 45 sec walk to 15 mins by bike; a good life




                                                                                 Srijan Technologies Pvt. Ltd.
Evolving Ecosystem


                                     Srijan ONE



                                    Sales & Marketing
 Srijan Technologies, Gurgaon                                  Srijan Dhauladhar
                                                           Technologies, Dharamshala

• Drupal Consulting; Architecture                       • Drupal Support and Maintenance;
• Development large projects                            • Drupal Development (small-mid size);
                                                        • Quality Assurance




                                                                            Srijan Technologies Pvt. Ltd.
What has it done to Srijan (co-operative of
businesses)?
 People when they get disgusted with Gurgaon, go over to Dharamshala for 2
  weeks; come back rejuvenated; employee retention has gone up

 We've got “partners” in the system

 That means so many more smart minds – aligned towards the success of the
  enterprise

 Differential costs of operation; ability to cater to differently budgeted projects;
  different regions with different PPP are being catered to




                                                                                   Srijan Technologies Pvt. Ltd.
Development Methodology and Tools

 Agile SCRUM practices

 Typical Project Team consists of :: Developers, CSS
  themers, QA engineers, SCRUM Manager, Tech
  Architect

 JIRA Studio (with Greenhopper) : For defining
  Sprints, Tasks, and Releases; Bug Reporting; Code
  Reviews; SVN Hosting, Time logging

 Story Walls are commonplace at both offices




                                                        Srijan Technologies Pvt. Ltd.
Geographically
distributed
SCRUM team




                 Srijan Technologies Pvt. Ltd.
Steps for success

 Investment in video conferencing between Gurgaon and Dharamshala for “daily
  stand-up meetings”

 Commitment to remote QA

 Enable specialisation across business units




                                                                       Srijan Technologies Pvt. Ltd.
Thank you!
Rahul Dewan; rahul@srijan.in
@rahuldewan




                               Srijan Technologies Pvt. Ltd.

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Creating Distributed Startups - Srijan's Case Study

  • 1. Creating Distributed Services Startups Srijan Technologies Pvt. Ltd.
  • 2. Running successful services startups Assuming you have projects, clients...  Lots of customer interaction, communication, commitment  Writing good code  Sprint-end Reviews, Holding people accountable  A great culture of “critique”, “responsibility” and “feedback”  Lots of good developers, lots of “mature” and “experienced” leadership Srijan Technologies Pvt. Ltd.
  • 3. How do you attract good leadership? Assuming “you wish to work with people better than you”... how do you find and work with such people?  They are often in different cities in India (and internationally)  Remote working? In India, feasible?  Pay them high salaries? Small startups cannot afford industry salaries  They often have an “entrepreneurial” spark  They have a context – region they wish to belong to, technology they choose, entrepreneurial aspirations So how do you align goals? Srijan Technologies Pvt. Ltd.
  • 4. An opportunity comes calling ● Bangalorean; Mountaineer, Rock Climber ● Born, brought-up in Dharamshala; MBA; worked in Delhi, Mumbai, Shimla in ● 22 years in software development; Embedded corporates systems, Quality Assurance, Product development, Moodle, PHP, Linux-geek ● Tried running a software company in Shimla ● Tag-along sell-out of shares in company; moved to Dharamshala in 2010 ● Moved back to Dharamshala and “be on his own” (goal: generate employment opportunities locally) Srijan Technologies Pvt. Ltd.
  • 5. Srijan Dharamshala  Srijan is a web services consulting company based in Gurgaon (Delhi region), and Dharamshala, Himachal Pradesh  Design and build business applications, intranets, portals, and corporate websites using Drupal  Support/maintain applications built using Drupal View from our Dharamshala office Srijan Technologies Pvt. Ltd.
  • 6. Srijan Dharamshala  First mainstream technology company to be present in the city  20+ people; 18 developers, managers  People have moved from Mumbai, Chandigarh, Delhi; lots of locals  International consultants (spiritual seekers; practicing buddhists; tibet-lovers) come over and teach Linux Sys Ad skills, HR trainings, etc  A beautiful large office; clean air, office cricket team; basketball, badminton; travel time to office – 45 sec walk to 15 mins by bike; a good life Srijan Technologies Pvt. Ltd.
  • 7. Evolving Ecosystem Srijan ONE Sales & Marketing Srijan Technologies, Gurgaon Srijan Dhauladhar Technologies, Dharamshala • Drupal Consulting; Architecture • Drupal Support and Maintenance; • Development large projects • Drupal Development (small-mid size); • Quality Assurance Srijan Technologies Pvt. Ltd.
  • 8. What has it done to Srijan (co-operative of businesses)?  People when they get disgusted with Gurgaon, go over to Dharamshala for 2 weeks; come back rejuvenated; employee retention has gone up  We've got “partners” in the system  That means so many more smart minds – aligned towards the success of the enterprise  Differential costs of operation; ability to cater to differently budgeted projects; different regions with different PPP are being catered to Srijan Technologies Pvt. Ltd.
  • 9. Development Methodology and Tools  Agile SCRUM practices  Typical Project Team consists of :: Developers, CSS themers, QA engineers, SCRUM Manager, Tech Architect  JIRA Studio (with Greenhopper) : For defining Sprints, Tasks, and Releases; Bug Reporting; Code Reviews; SVN Hosting, Time logging  Story Walls are commonplace at both offices Srijan Technologies Pvt. Ltd.
  • 10. Geographically distributed SCRUM team Srijan Technologies Pvt. Ltd.
  • 11. Steps for success  Investment in video conferencing between Gurgaon and Dharamshala for “daily stand-up meetings”  Commitment to remote QA  Enable specialisation across business units Srijan Technologies Pvt. Ltd.
  • 12. Thank you! Rahul Dewan; rahul@srijan.in @rahuldewan Srijan Technologies Pvt. Ltd.