O slideshow foi denunciado.
Seu SlideShare está sendo baixado. ×

The Art of Conversation - presented by Pat Law from GOODSTUPH

Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio
Anúncio

Confira estes a seguir

1 de 82 Anúncio
Anúncio

Mais Conteúdo rRelacionado

Diapositivos para si (18)

Quem viu também gostou (20)

Anúncio

Semelhante a The Art of Conversation - presented by Pat Law from GOODSTUPH (20)

Mais recentes (20)

Anúncio

The Art of Conversation - presented by Pat Law from GOODSTUPH

  1. 1. THE ART of conversation • GET LAI D AND WIN AWARDS • BY PAT LAW REPRESENTING GOODSTUPH
  2. 2. What I Really Do What my mum thinks I do What my partner thinks I do What my clients think I do What bloggers think I do What I think I do What I really do
  3. 3. Follow me at @patlaw. :)!
  4. 4. Ask a question: #SMDayNairobi
  5. 5. 1. We make brands social. 2. We Find Tribes. And their leaders. 3. We make tribe leaders fall in love with our brands. Over time.
  6. 6. Our GOODSTUPH
  7. 7. SO WHAT HAPPENED?
  8. 8. 1998 Google was born. The name was an accident. It was a typo on the first cheque from an investor who couldn’t spell “Googol”
  9. 9. 2001 WIKIPEDIA was born. 19% of Wikipedia users hold Masters degrees.
  10. 10. 2003 LINKEDIN was born. There are 1 million new users on Linkedin every 12 days or 1 user per second.
  11. 11. 2003 Myspace was born. YES THEY Are still alive. And you can log in using Facebook Connect.
  12. 12. 2005 YOUTUBE was born. The most viewed music video on YouTube of all time, unfortunately, is Justin Bieber’s Baby, featuring Ludacris.
  13. 13. 2006 Facebook OPENS TO ALL. TODAY, Coca-Cola has more fans than the entire population in Canada.
  14. 14. 2006 Twitter was born. In 2010, over 25 billion tweets were sent on Twitter. 50% were probably from @justinbieber’s fans.
  15. 15. 2009 Pinterest was born. Pinterest is now the third most popular network in US in terms of traffic, with 10.4 million users and a daily growth of 145%. 80% of Pinterest users are female.
  16. 16. 2010 INSTAGRAM was born. 80 million users to date. Over 4 billion photos uploaded, or about 5 million photos per day.
  17. 17. TRADITIONAL ADVERTISING = I tell you Social Media MARKETING 1.0 = THEY tell you Social Media MARKETING 2.0 = TALK LIKE FRIENDS
  18. 18. ? ? what is social intelligence
  19. 19. According to Wikipedia: The ability to understand and manage men and women, boys and girls, to act wisely in human relations.!
  20. 20. According to me: Your ability to mindf**k.!
  21. 21. Am I good looking?
  22. 22. Your face has character.!
  23. 23. Am I fat?
  24. 24. You have curves that will make
 Jennifer Lopez blush.!
  25. 25. Do you not agree with me?
  26. 26. What your Agency really wants to say... No bitch, I donʼt.!
  27. 27. What your Agency ends up saying... I get where youʼre coming from. We can do so with your suggestion, brilliant one, by the way. 
 
 But just to ensure weʼre on the same page, I do need to confirm with my production department if there are any implications pertaining to your suggestion, and if so, if thereʼs any incremental cost to be incurred.!
  28. 28. 1. SHOW UNDERSTANDING. Entertain THE INSECURITY FIRST. I get where youʼre coming from. We can do so with your suggestion, brilliant one, by the way. 
 
 2. Feed the ego 
 But just to ensure weʼre on the same page, I do need to confirm with my production department 
 
 3. Don’t play bad cop. Blame someone else. if there are any implications pertaining to your suggestion, and if so, if thereʼs any incremental cost to be incurred.! 4. Say no without saying no. Make him/ her say no by playing up the biggest decision making Factor.
  29. 29. Five 5 classic bullshit we are guilty of.
  30. 30. 1 Half truths. “I did not have sexual relations with that woman, Miss Lewinsky”
 
 Bill Clinton!
  31. 31. 2 Thank-to-brag. “Dear customers, thank you for making us the number 1 brand in the world.”
 
 Brand X!
  32. 32. 3 One-hit wonder. “Those arenʼt really customers. They purchased our products as a one-off”.
 
 Client!
  33. 33. One-offs, not counted. Customers/ writers/ singers/ painters/ actors. ! One-offs, counted. Murderers/ thieves/ terrorists.!
  34. 34. 4 The Viral Request. “We need a viral campaign, one that spreads like wildfire!”
 
 Client/ Agency/ That idiotic planner who does nothing but google for venn diagrams!
  35. 35. Why did I share it? • Humour: Itʼs funny
 
 • Relevance: I feel the pain
 
 • Disruptive: Itʼs not another ad with a car driving down a cliff with a hot girl in it!
  36. 36. If you need pre-seeding, your idea is probably not awesome or timely enough.!
  37. 37. 5 The 360 campaign. “We need a 360 campaign that covers all touch points”
 
 Client/ Agency/ That idiotic planner who does nothing but google for venn diagrams!
  38. 38. Is your target audience consuming all touch points?
  39. 39. Creating a social currency $$$$$$$$$$
  40. 40. According to Wikipedia: The extent to which people share the brand as part of their everyday social lives at work or at home.!
  41. 41. According to me: Itʼs that thing that you use to:
 
 1. Be liked
 2. Be loved
 3. Be respected
 BECAUSE 4. Be remembered! YOU HAVE AN EGO!
  42. 42. Examples of social currencies Be liked Be respected • A joke
 • A piece of knowledge • A piece of gossip
 shared
 • An opinion about • A little something not something people feel for! everyone have
 • Endorsement from “higher authority”!
  43. 43. Over 200,000 unique views in 5 days 50% of all bags sold a day before its official launch David Marshall’s kids contacted us for the bags!
  44. 44. Creating stories online, from Offline.
  45. 45. The Power Without The Tower HP Z1 Workstation
  46. 46. I don’t care. Is it better without the tower? Why would I read your brochure again? Not a mac.
  47. 47. Architects ANIMATORS DESIGNERS PHOTOGRAPHERS Videographers
  48. 48. CREATIVE BUILDERS
  49. 49. BUILD THE ENVIRONMENT THAT INSPIRES YOU.
  50. 50. IN SUMMARY 1 Create conversations, not headlines. 2: Be relevant. three ego Feed the
  51. 51. Questions? THE ENDPat Law Founder, GOODSTUPH Twitter: patlaw
 Blog: blankanvas.bypatlaw.com
 Email: pat@goodstuph.org
 Skype: patlaw07
 Website: www.goodstuph.org"

×