Here are 3 full blown campaigns for this clean everything and its edible soap!

1. Magic Soap

2. Facts
• USDA certified organic
• Castile Soap
• Biodegradable
• 18 different uses
• Non-abrasive
• Cost effective

3. Goals
• Build brand and product awareness
• Gain audience trust and loyalty

4. Audience
Chief Household Officers
• Women, with young children
• Gatekeeper to the home
• Taking on new responsibilities
• Family first
Why women?
•97% affect purchasing decisions
•85% are customers
•50% want greener choices

5. Insights
• Values versatility
and practicality
• High-standards
• Light-Green

8. Organic vs.Natural
Organic Natural
No use of Low use of artificial
pesticides, or synthetic
ingredients
herbicides, etc.
Minimal processed
Not genetically ingredients
engineered Open labeling
requirements
Heavy labeling 78% of people think that
natural personal care
requirements products are regulated
97% of people think they
should be
National Standard for Personal Care Products
regulated by the FDA

9. Strategy Statement
Absurdly
Versatile

10. Absurd =
“uniting the mothership earth”
Versatile=

13. Creative
Like nothing you’ve ever seen

22. Creative
Out of this world soap

31. Creative
Endless clean in every bottle

41. DR. BRONNER’S Home
My Account | Shopping Basket | E-newsletter
DR.BRONNER’S products our story our commitment our community
We’re all one or none. Guaranteed since 1948.
News Stories
Popular or New Products New Activist Activity Product Uses Did you know…
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42. DR. BRONNER’S Products
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DR.BRONNER’S products our story our commitment our community
We’re all one or none. Guaranteed since 1948.
Products
Bodycare
Handcare
Haircare
Lipcare
Home
Men
Baby & Sensitive Skin
Snack Bars
Movies & Books
Gifts
Popular Products New Products Our Process
and Ingredients
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43. DR. BRONNER’S Products / Body
My Account | Shopping Basket | E-newsletter
DR.BRONNER’S products our story our commitment our community
We’re all one or none. Guaranteed since 1948.
Bodycare
Bodycare
Handcare
Haircare
Lipcare
Home
Men
Baby & Sensitive Skin
Snack Bars
Movies & Books
Gifts Product Title goes here Product Title goes here Product Title goes here Product Title goes here
Product Title goes here Product Title goes here Product Title goes here Product Title goes here
Customer Service | FAQs | Store Locator | Distributor Login | Careers | Privacy Policy | Terms & Conditions | Contact Us

44. DR. BRONNER’S Products / Bodycare / Product Detail
My Account | Shopping Basket | E-newsletter
DR.BRONNER’S products our story our commitment our community
We’re all one or none. Guaranteed since 1948.
Product Title
Bodycare Ut nonsent nummy nulputat, sim eu-
Handcare gue dio consequ ipisi. Volobortie con
Haircare utet, consequ iscinisi. Oloborer sis-
Lipcare sequ ipisi. Digna con utpatue commy
Home nos alisit ullum zzrilit wismod ming erit
Men lam dolore modignisi ea feu facidunt
Baby & Sensitive Skin praesequam quat aliquamcommy nim
Snack Bars ilit praestrud et nos nonsendre.
Movies & Books
Gifts Add to Basket
You might also like:
Product Name Product Name Product Name
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45. DR. BRONNER’S Our Story
My Account | Shopping Basket | E-newsletter
DR.BRONNER’S products our story our commitment our community
We’re all one or none. Guaranteed since 1948.
Our Story
Who We Are
History
Our Soaps
Lorem ipsum dolor
Ut nonsent nummy nulputat, sim eugue dio consequ ipisi. Volobortie con
utet, consequ iscinisi. Oloborer sissequ ipisi. Digna con utpatue commy
nos alisit ullum zzrilit wismod ming erit lam dolore modignisi ea feu faci-
dunt praesequam quat aliquamcommy nim ilit praestrud et nos nonsendre.
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46. Thank You
Questions?