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Market Snapshot—Q4 2016
Poland
or 73% of monthly active
people return every day
people access Facebook
every month
>15M >11M
2
Facebook in Poland
Source:...
of internet users*people
15M 64%
3
=
Facebook in Poland
Source: Based on Facebook data, December 2016
* Percentage of Inte...
M O B I L E D E V I C E S
4
​ Changing how we connect
Source: eMarketer, U.S., November 2015. 5
People now spend more time with digital and mobile
Digital
Mobile
Television
195...
Source: eMarketer, October 2016. 6
Mobile and smartphone users, Poland, 2015-2020
Mobile and smartphone users continue to ...
$4.2
$5.1
$5.7
$6.2
$6.7
$7.2
2015 2016 2017 2018 2019 2020
Digital ad spending (Bn)
30.9%
35.6%
38.9% 40.9% 42.7% 44.3%
2...
Source: eMarketer, October 2016. 8
Mobile ad spend share of digital and total media, Central & Eastern Europe, 2015-2020
W...
9
Reach your audience at the centre of discovery
Source: Based on Facebook data, December 2016.
people access Facebook dai...
10Source:
Mobile is a constant companion
of MAUpeople access Facebook
monthly on mobile
12M 80%
=
Thank you
11
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Liczba użytkowników Facebooka w Polsce Q4 2016 / 2017

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Oficjalna Prezentacja Facebooka w zakresie ilości użutkowników Facebooka w Polsce, dane za ostatni kwartał 2016 opublikowane na w 20 Lutego 2017.

Publicada em: Mídias sociais

Liczba użytkowników Facebooka w Polsce Q4 2016 / 2017

  1. 1. Market Snapshot—Q4 2016 Poland
  2. 2. or 73% of monthly active people return every day people access Facebook every month >15M >11M 2 Facebook in Poland Source: Based on Facebook data, December 2016.
  3. 3. of internet users*people 15M 64% 3 = Facebook in Poland Source: Based on Facebook data, December 2016 * Percentage of Internet users calculated with data from eMarketer, October 2016.
  4. 4. M O B I L E D E V I C E S 4 ​ Changing how we connect
  5. 5. Source: eMarketer, U.S., November 2015. 5 People now spend more time with digital and mobile Digital Mobile Television 1950 1960 2000 2010 Radio
  6. 6. Source: eMarketer, October 2016. 6 Mobile and smartphone users, Poland, 2015-2020 Mobile and smartphone users continue to grow 28.0 28.6 29.1 29.5 29.6 29.9 14.6 16.8 19.0 20.4 21.4 22.2 2015 2016 2017 2018 2019 2020 Millions Mobile phone users Smartphone users
  7. 7. $4.2 $5.1 $5.7 $6.2 $6.7 $7.2 2015 2016 2017 2018 2019 2020 Digital ad spending (Bn) 30.9% 35.6% 38.9% 40.9% 42.7% 44.3% 21.1% 21.4% 11.3% 9.3% 8.0% 7.0% Digital ad spending (%of total media ad spending) Digital ad spending growth Source: eMarketer, October 2016. 7 Digital ad spend trends, Central & Eastern Europe, 2015-2020 Ad dollars will also continue to shift to digital
  8. 8. Source: eMarketer, October 2016. 8 Mobile ad spend share of digital and total media, Central & Eastern Europe, 2015-2020 While mobile ad spend will continue to gain share 20.4%.0% 32.1%% 43.9%% 52.3%% 62.0%% 73.3% 6.3%% 11.4%% 17.1%% 21.4%% 26.5%% 32.4% 2015 2016 2017 2018 2019 2020 Mobile ad spending (% of total digital ad spending) Mobile ad spending (% of total media ad spending)
  9. 9. 9 Reach your audience at the centre of discovery Source: Based on Facebook data, December 2016. people access Facebook daily on mobile people access Facebook monthly on mobile >12M >9.6M
  10. 10. 10Source: Mobile is a constant companion of MAUpeople access Facebook monthly on mobile 12M 80% =
  11. 11. Thank you 11

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