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SplitMetrics answers burning questions on mobile A/B testing

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SplitMetrics answers burning questions on mobile A/B testing

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SplitMetrics team members answer frequently asked questions on the SplitMetrics app store A/B testing platform, and the mobile A/B testing process itself, cover most burning topics and provide best practices, insights and actionable tips.

SplitMetrics team members answer frequently asked questions on the SplitMetrics app store A/B testing platform, and the mobile A/B testing process itself, cover most burning topics and provide best practices, insights and actionable tips.

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SplitMetrics answers burning questions on mobile A/B testing

  1. 1. SplitMetrics Team answers burning questions on mobile A/B testing Marketing Manager Customer Success Managers Account Executives Speakers
  2. 2. Topics we’re going to cover Where to start with mobile A/B testing? Google Play vs SplitMetrics SplitMetrics use cases A/B testing at the pre-launch stage. How does it work? 01 02 03 04 splitmetrics.com
  3. 3. When you plan a testing strategy: tips How to set up a successful campaign How to win with no winner Competitive advantages of SplitMetrics 05 06 07 Topics we’re going to cover splitmetrics.com 08
  4. 4. SplitMetrics Team members who will answer your questions Zhanna Radovnya Success Manager Alex Laptenok Success Manager Valeria Kuharenko Account Executive Mari Tripolskaya Account Executive Lina Danilchik Marketing Manager splitmetrics.com
  5. 5. Where to start with mobile A/B testing? Mari Tripolskaya Account Executive Speaker
  6. 6. What are the first steps? How does the process look like? Are there any tips? Where to start with mobile A/B testing? Q: I am new to mobile A/B testing, where should I start? splitmetrics.com
  7. 7. Analyse the user behavior data Conduct research Mobile A/B testing process TIP Constant A/B testing helps to perfect your target audience portrait if you create ad groups with different audience settings to check which one performs better. / in-app user behaviour / flow, app / game features / competitors / category best practices / global design trends Form a hypothesis Create assets Run A/B testing experiments on SplitMetrics Run follow-up experiments
  8. 8. SplitMetrics vs Google Play Valeria Kuharenko Account Executive Speaker
  9. 9. What should I know about both tools? How does SplitMetrics differ from the Google Play native tool? When should I choose SplitMetrics? SplitMetrics vs. Google Play Q: SplitMetrics or Google Play — how to choose a tool to fit my business needs? splitmetrics.com
  10. 10. ➔ Pre Launch Testing ➔ Testing for iOS ➔ Up to 8 Variations per Experiment ➔ Unlimited # of Experiments ➔ Any App Page Element + Multivariate ➔ Detailed Metrics on users behaviour ➔ ICP Targeting & Traffic Routing Settings ➔ Benchmarks & Co-managed Services - - 4 variations per Experiment 1 global + 5 localized Testing 5 elements Limited analytics No control & targeting Only tech Support Growth GET the answers to make data-based decisions ● what’s your most triggering visual, feature, message or call to action? ● what’s your room for growth? ● how to refine your UA strategy? ● how many seconds you have to tell your story? and much more splitmetrics.com
  11. 11. SplitMetrics use cases Valeria Kuharenko Account Executive Speaker
  12. 12. How can SplitMetrics help me with my mobile app business? What to test to get the best results? SplitMetrics use cases Q: For what purposes is SplitMetrics commonly used? splitmetrics.com
  13. 13.     DISCOVER Concept reality check Audience research Best performing assets for KICK OFF start App stores’ algorithms like regular updates Paid installs boost organic ones CR boost cuts CPI costs ASO activity is far more fruitful at scale Localized assets allow to GET substantial CR boost Focus on the audience values & right messaging brings the most prominent results A/B testing Whens & Whys OPTIMIZE SCALE GET THROUGH PRE LAUNCH LIVE REVIVE splitmetrics.com
  14. 14. Ideas & concepts in pre development & pre launch stages UA Channel & Target Audience Mixes New product features & updates + + + Regular & Seasonal Updates Best category use cases (yours or related) Testing the whole start of the funnel (ad+ap page) SplitMetrics use cases Pretotyping pre launch Focus on winners, find the right TA & visual/value/features mix Industry best practices optimization Always learn from your competitors & industry trends Local content Stylistic Preferences (color, data intensity, visual code, etc) Cultural preferences (values, characters, settings, etc.) SplitMetrics tips, industry insights & benchmarks + Localize your assets to meet local audience expectations Localizations scaling Get positioning right & formulate strong testing hypothesis Customer focus breaking the ceiling splitmetrics.com + + + + + + Insights from product, UA & marketing teams Insights from customer reviews Customer life values & trending interests Audience & UA channels stretching + + + +
  15. 15. Pre-launch testing: how it works Alex Laptenok Success Manager Speaker
  16. 16. What are the first steps? How does the process look like? What elements can I test? Pre-launch testing: how it works Q: What should I know about A/B testing at the pre-launch stage? splitmetrics.com
  17. 17. Concepts & Audiences Meta & Localizations Product Features Best App of the Year PreLaunch splitmetrics.com
  18. 18. When you plan a strategy: Tips Mari Tripolskaya Account Executive Speaker
  19. 19. When you plan a strategy: tips Q: Could you provide some recommendations in terms of testing strategy? splitmetrics.com 1 element at a time 1 change at a time Prioritize Variations prioritization Make significant changes Ad banner + variations Adjust to geo The more variations, the more traffic
  20. 20. How to set up a successful campaign Zhanna Radovnya Success Manager Speaker
  21. 21. How does the process look like? Could you please share some tips? How to set up a successful campaign Q: I am new to mobile A/B testing, where should I start? splitmetrics.com
  22. 22.   Create a campaign for website clicks (experimental landing page is a website) Pick the correct device type (the one you have in your experiment) — we filter out all wrong devices Add interests to narrow down your audience Use Facebook Pixel Integration Tips for successful campaign splitmetrics.com
  23. 23.   Placement: Facebook & Instagram (Feed & Stories) No Audience Network (Low quality traffic) WiFi Only to reduce the number of Dropped visitors (especially in Asian, African countries) Your ad banner should correspond to the content of your app page (Search/Category) No daily budget to get more clicks per day (or don’t set less than $200) Tips for successful campaign splitmetrics.com
  24. 24. How to win with no winner Zhanna Radovnya Success Manager Speaker
  25. 25.   How to win with no winner Q: What should I do if there is no winner? Isn’t this just a waste of resources? splitmetrics.com
  26. 26.   Getting useful insights from no winner exp. splitmetrics.com
  27. 27.   Getting useful insights from no winner exp. splitmetrics.com
  28. 28.   splitmetrics.com Getting useful insights from no winner exp.
  29. 29.   Getting useful insights from no winner exp. splitmetrics.com
  30. 30. Focus on First View and optimize Video & 1,2 Screenshot Insights for follow-up experiments Test Video Thumbnail Optimize Video by making it 12 sec. long and place the most catching plot in the first 9 seconds Redesign first 2 screenshots Leave out the last two screenshots and try Control against and variation with the video + 4 screenshots splitmetrics.com
  31. 31. Why SplitMetrics? Key benefits Lina Danilchik Marketing Manager Speaker
  32. 32. Why SplitMetrics? Q: What makes your product stand out? Validate features & new app ideas without building an MVP Constantly optimize without dropping down the performance in the real app stores Get access to ASO Expertise splitmetrics.com
  33. 33. Thank You! Reach out to discuss our strategic partnership & future cooperation Mari Tripolskaya Account Manager Valeria Kuharenko Account Manager mari@splitmetrics.com vale@splitmetrics.com

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