13. About the Study
Duration: Q1 2018
Country: US
ASA installs: 10 million
Apps running with ASA: 230
(minimum of 2,000 monthly non-organic installs)
Total apps: 1,400
(minimum of 2,000 monthly non-organic installs)
Networks included: 50 top media sources
(by volume of attributed installs)
Total revenue measured: $90 million
(minimum of $500 monthly non-organic revenue)
14. ASA Increase in Share of Non-Organic Pie
Q1 2018 vs. Q1 2017
84%Overall
141%
Gaming
68%
Non-Gaming