The wearables market is about to take off and it is going to be the marketer’s job to understand how their audience is going to use the new technology, and evaluate how wearables can improve their marketing strategies. The most successful brands will be those who value making their consumers’ lives simple and convenient, and then act on it.
3. #WearablesPrep
Apple Watch, being released in April, is predicted to get a
strong start — estimated 24 million units sold and gross
profit of $3.4 billion in the first 9 months alone.
Wearables Are About To Take Off
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
4. #WearablesPrep
What are Wearables?
Accessories and clothing that incorporate computer
and advanced technologies.
Smart
Watches
Smart
Bands
Smart
Jewelry
Smart
Garments
Smart
Glasses
Smart
Headphones
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
5. #WearablesPrep
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
Wearables are Filling a Need
71% of those aged 16 to
24 want “wearable tech”
(Source: GlobalWebIndex)
71%
This group is eager to be the first users of technologies that take
their daily activities and turn them into a digestible tech format.
6. #WearablesPrep
Industries To Benefit
Researchers have noted that wearables appeal to certain
professions due to the video, photo and barcode features.
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
Field
Workers
Customer
Service Reps
Hospital
Staff
7. #WearablesPrep
What Wearables Mean For Marketers
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A Marketers are recognizing the
need to incorporate wearables
into overarching strategies.
52% of businesses say
preparing for wearables is a
moderate to critical priority.
(Source: Forrester Research)
52%
8. #WearablesPrep
Convenience Technology
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
Wearables provide the
convenience of saving customers
time and effort — don’t have to
reach into pockets or bags to get
their smartphones.
9. #WearablesPrep
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
Mobile Payments
Consumers wearing smart bands and watches
are going to expect to be able to use them to
enter an event or pay for their purchases.
Apple Pay accounts for
2 out of every 3 dollars
spent in contactless payments.
“Apple’s going to roll retail like it did
record companies”
- Jim Cramer
12. #WearablesPrep
Smart Glasses
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
Google Glass, Meta Pro,
Vuzix Smart Glasses M100,
Optinvent Ora-S AR
13. #WearablesPrep
Smart Watches
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
Apple Watch, Samsung
Gear S Watch, LG G
Watch R2, Motorola Moto
360, Pebble Watch
17. #WearablesPrep
Future of Wearables
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
By 2017, nearly 1/3 of smart
wearables will be completely
unobtrusive to the eye.
(Source: Gartner)
1/3
18. #WearablesPrep
Brands Already Using Wearables Strategies
Nike and Under Armour are both using wearables as
a bridge to community and engagement
Nike is working with Apple to
expand the digital frontier in
terms of wearables and
increase Nike+ users.
Under Armour has made
several app-related
acquisitions, Endomondo and
MyFitnessPal, in order to tap
into the power of wearables.
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
20. #WearablesPrep
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
Research Your Audience
Does your audience want to use wearables?
If so, how do they want to use them
with your brand?
If not, what reasons do they
have not to?
How can you help remove any
reservations?
Do they want to get notifications
on wearables?
Will they want to use wearables at all
in the future?
Will they want access to mobile
payments?
21. #WearablesPrep
Create Wearable Apps
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
Be sure to create an app for wearables, i.e. the Apple
Watch, that works seamlessly with your mobile app.
22. #WearablesPrep
Spendsetter’s Device-Direct Solution
Using Spendsetter’s Platform, brands can connect device-direct with
their fans through an easy-to-use platform which allows them to
create highly targeted campaigns.
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
23. #WearablesPrep
Spendsetter’s Advocate Platform
Organic reach is drastically expanded as advocates drive distribution to
other channels - new advocates enroll to complete the cycle Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
24. #WearablesPrep
Spendsetter’s Solution for the
Wearables Audience
Fans and advocates of a brand can interact across all of their devices,
and receive incentives and rewards from the brand for doing so.
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A
29. #WearablesPrep
How Spendsetter Can Help
Spendsetter is poised to help brands weave
wearables into their marketing.
• Ensure customers have a wearables and
advocate strategy implemented
• Assist in the on-going management
• Provide a research-based competitive
analysis and plan to provide data-driven
recommendations on how to effectively
reach the new wearables audience
Wearables Today
Marketers and
Wearables
Types of Wearables
Future of Wearables
Wearables Prep
Spendsetter Solution
Q&A