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The music video is a visual response to the narrative. What happens
on screen is a reflection of the lyrics. However, Vernallis explains
that the narrative may be incomplete in some places, leaving the
narrative to appear disjointed. The video will have something
driving it forward, this doesn't have to be the narrative, it could be
mainly performance in some cases. This can leave some questions
unanswered though. Lastly, the video will have a theme but this will
like be presented in a montage (multiple clip) style, instead of a
linear clear way.
Music videos may go against the convention of continuity editing.
Editing will likely be more obvious in music videos through use of
effects and other features. Therefore a music video will have a
distinctive editing style to go with the narrative/performance,
examples of this are: jump cuts, Break 30 degree rule, graphic
matches, juxtapose frames, subtitle effects.
She states establishing shots are one of the key shots in a music
video, as well as close ups. The framing style should be quite
distinctive in the video and the camera may use movements to
match video with the lyrics of the song. Extreme close ups are also
something that are very common.
Diegesis is known as 'the world of the music video' (narrative). It
will be revealed over the course of the video to the audience for
further identification with the song. Not all actions will be
completed in a video as stated before, as well as the fact some shots
will be repeated to allow them to seem more important.