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Vehicle Advertising


         15
     Reasons
       to
     Invest.


    www.SpeedproSaintPaul.com
#1

It’s the most innovative & drooled
  over advertising tactic to date!


**Studies show that the general public has a more
favorable view toward companies that use vehicle
 advertising. It enhances reputation and promotes
                 an image of success.




              www.SpeedproSaintPaul.com
#2

CPM is extremely low compared to
 traditional advertising mediums

                Compare:
     $10 to $12 CPM for 1 Radio spot
       $18 to $20 CPM for 1 TV spot
    $0.75 to $1 CPM for 1 vehicle wrap




            www.SpeedproSaintPaul.com
#3

No more bidding on ad spots! What
 was competition can turn into a
         free enterprise.

**While you can drive any streets on any days of the
week at no cost, radio, TV, and internet ads operate
  on a specific time-based run which is always in
   high demand and therefore more expensive
                 and harder to get.



                www.SpeedproSaintPaul.com
#4

It offers exclusivity. No more sharing
     ad space with other vendors!

   **No more paying for an ad in the paper that’s
saturated with hundreds of other ads. With a vehicle
wrap you can beat your competitors by being where
             your target is at all times.




                 www.SpeedproSaintPaul.com
#5

  Brings value to delivery services.


 **I never knew grocery stores delivered until I saw
a wrapped van making frequent visits to my college
 dorm. If it wasn’t for the wrap this delivery service
 wouldn’t have attracted 50+ new shoppers a year!




                www.SpeedproSaintPaul.com
#6

       Boosts overall reputation.


**Because wraps are a high ticket product, people
generally believe a company with vehicle wraps is
much more successful, especially when comparing
       them to businesses or competitors
          without truckside advertising.




               www.SpeedproSaintPaul.com
#7

 Creates widespread awareness to
audiences whom you may have never
   considered or who have never
          considered you.

   **Vehicle advertising targets everyone! It does not
  discriminate age, gender, size, or ethnicity because
these ads have the ability to move from place to place
         and reach new eyes on a daily basis.


                 www.SpeedproSaintPaul.com
#8

      Protects your vehicle’s finish.


**Vehicle wraps can be removed without leaving any
adhesion or damage to the vehicle’s finish. In fact, if
 you buy a new car.. a wrap will actually protect and
      lengthen the value of your factory paint.




                 www.SpeedproSaintPaul.com
#9

  An estimated 96% of Americans
  travel by vehicle every single day.


**That equals HUGE opportunity EVERY single DAY.




              www.SpeedproSaintPaul.com
#10

    Your campaign can last years!


**While TV and radio spots generally last a season,
vehicle wraps have a lifespan of 5-10 years in some
   cases! Viewers may get sick of the same old
  commercial but you can never go wrong with an
    eye-catching wrap that gets people talking!




                www.SpeedproSaintPaul.com
#11

People cannot ignore wraps that they
 just happen to see during rush hour.

**When you see a commercial you hate, you can turn
    it. When a flash ad comes up on your favorite
   website, you can hit “skip ad.” On the road, you
  cannot choose what vehicles you get stuck behind
  and you cannot ignore larger than life graphics. It’s
      common sense, vehicle wraps GET SEEN!



                 www.SpeedproSaintPaul.com
#12

It puts your message directly in front
              of people.

   **If you know 75% of your customers live in the
  surrounding four counties, why wouldn’t you wrap
  your delivery and service trucks? When neighbors
see the same delivery trucks coming to your driveway
week after week, interest is sparked and the likelihood
   that they too convert to customers is very high.



                  www.SpeedproSaintPaul.com
#13

  Whether in drive, in rush hour, or
  parked.. vehicle advertisng works
              24/7, 365!

**No more spending a fortune on multiple ad options.
 You need a billboard? Wrap a semi-truck and park it
 out in front of a busy intersection. On the road they
   work as mobile advertisements, parked they are
                    simply billboards!



                www.SpeedproSaintPaul.com
#14

    In the midst of huge campaigns,
     wraps are the cherries on top.

**Sometimes I see a commercial that I like, and then
hear a radio spot that makes me laugh, and then see
 a matching banner ad a few days later. If I see that
 brand’s truck wrap after all of that, I’m 200% more
   likely to remember that campaign, and gain a
     favorable opinion of that product or service.



                 www.SpeedproSaintPaul.com
#15

           People like you more.

**Why are Superbowl commercials so popular when
more than half the viewers don’t even watch football?
   INTEREST. The NFL wants people to like their
  commercials, so they seek the best of the best in
 hopes of more viewers, and it works! Do you want
             people to like your brand?




                www.SpeedproSaintPaul.com
Think BIG!



Invest in vehicle advertising today. Didn’t
you know that 2010 is the best year to do
  it? Think BIG and print BIG while the
           tactic is still young!




              www.SpeedproSaintPaul.com

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Vehicle Advertising - 15 Reasons to Invest

  • 1. Vehicle Advertising 15 Reasons to Invest. www.SpeedproSaintPaul.com
  • 2. #1 It’s the most innovative & drooled over advertising tactic to date! **Studies show that the general public has a more favorable view toward companies that use vehicle advertising. It enhances reputation and promotes an image of success. www.SpeedproSaintPaul.com
  • 3. #2 CPM is extremely low compared to traditional advertising mediums Compare: $10 to $12 CPM for 1 Radio spot $18 to $20 CPM for 1 TV spot $0.75 to $1 CPM for 1 vehicle wrap www.SpeedproSaintPaul.com
  • 4. #3 No more bidding on ad spots! What was competition can turn into a free enterprise. **While you can drive any streets on any days of the week at no cost, radio, TV, and internet ads operate on a specific time-based run which is always in high demand and therefore more expensive and harder to get. www.SpeedproSaintPaul.com
  • 5. #4 It offers exclusivity. No more sharing ad space with other vendors! **No more paying for an ad in the paper that’s saturated with hundreds of other ads. With a vehicle wrap you can beat your competitors by being where your target is at all times. www.SpeedproSaintPaul.com
  • 6. #5 Brings value to delivery services. **I never knew grocery stores delivered until I saw a wrapped van making frequent visits to my college dorm. If it wasn’t for the wrap this delivery service wouldn’t have attracted 50+ new shoppers a year! www.SpeedproSaintPaul.com
  • 7. #6 Boosts overall reputation. **Because wraps are a high ticket product, people generally believe a company with vehicle wraps is much more successful, especially when comparing them to businesses or competitors without truckside advertising. www.SpeedproSaintPaul.com
  • 8. #7 Creates widespread awareness to audiences whom you may have never considered or who have never considered you. **Vehicle advertising targets everyone! It does not discriminate age, gender, size, or ethnicity because these ads have the ability to move from place to place and reach new eyes on a daily basis. www.SpeedproSaintPaul.com
  • 9. #8 Protects your vehicle’s finish. **Vehicle wraps can be removed without leaving any adhesion or damage to the vehicle’s finish. In fact, if you buy a new car.. a wrap will actually protect and lengthen the value of your factory paint. www.SpeedproSaintPaul.com
  • 10. #9 An estimated 96% of Americans travel by vehicle every single day. **That equals HUGE opportunity EVERY single DAY. www.SpeedproSaintPaul.com
  • 11. #10 Your campaign can last years! **While TV and radio spots generally last a season, vehicle wraps have a lifespan of 5-10 years in some cases! Viewers may get sick of the same old commercial but you can never go wrong with an eye-catching wrap that gets people talking! www.SpeedproSaintPaul.com
  • 12. #11 People cannot ignore wraps that they just happen to see during rush hour. **When you see a commercial you hate, you can turn it. When a flash ad comes up on your favorite website, you can hit “skip ad.” On the road, you cannot choose what vehicles you get stuck behind and you cannot ignore larger than life graphics. It’s common sense, vehicle wraps GET SEEN! www.SpeedproSaintPaul.com
  • 13. #12 It puts your message directly in front of people. **If you know 75% of your customers live in the surrounding four counties, why wouldn’t you wrap your delivery and service trucks? When neighbors see the same delivery trucks coming to your driveway week after week, interest is sparked and the likelihood that they too convert to customers is very high. www.SpeedproSaintPaul.com
  • 14. #13 Whether in drive, in rush hour, or parked.. vehicle advertisng works 24/7, 365! **No more spending a fortune on multiple ad options. You need a billboard? Wrap a semi-truck and park it out in front of a busy intersection. On the road they work as mobile advertisements, parked they are simply billboards! www.SpeedproSaintPaul.com
  • 15. #14 In the midst of huge campaigns, wraps are the cherries on top. **Sometimes I see a commercial that I like, and then hear a radio spot that makes me laugh, and then see a matching banner ad a few days later. If I see that brand’s truck wrap after all of that, I’m 200% more likely to remember that campaign, and gain a favorable opinion of that product or service. www.SpeedproSaintPaul.com
  • 16. #15 People like you more. **Why are Superbowl commercials so popular when more than half the viewers don’t even watch football? INTEREST. The NFL wants people to like their commercials, so they seek the best of the best in hopes of more viewers, and it works! Do you want people to like your brand? www.SpeedproSaintPaul.com
  • 17. Think BIG! Invest in vehicle advertising today. Didn’t you know that 2010 is the best year to do it? Think BIG and print BIG while the tactic is still young! www.SpeedproSaintPaul.com