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Semelhante a How to Get Started with Online Marketing and Measure Your Success
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How to Get Started with Online Marketing and Measure Your Success
- 1. How to Get Started with Online Marketing Steve Hartley, Managing Partner
- 2. Presentation Overview CREATING A STRATEGY BUILDING YOUR PLATFORM MEASURING YOUR SUCCESS
- 3. The History of Sales & Marketing Jean-Baptiste Alphonse Karr (1808 –1890) “Plus çachange, plus c’est la mêmechose” (The more things change, the more they stay the same)
- 4. Sizing the Internet Up 2.99 billion Internet users 1.09 billion websites 92.89% of Canadians have access to the Internet $1.5 trillion Expected 2014 B2C online sales
- 5. Sizing the Internet Up In the 30 minutes this presentation is expected to take, there will be: 82,683,000 Google searches 4,214,806,200 emails sent 162,055,800 YouTube videos viewed 14,135,400 tweets sent 76,391 blog posts published
- 6. Creating YourOnline Marketing Strategy
- 7. The Essence of Online Marketing Visibility + Credibility = PROFITABILITY
- 8. •Who •What •When The Five W’s (and One H) of Selling •Where •Why •How
- 9. The Golden Circle HOW WHAT WHY Concept originally presented in Start With Whyby Simon Sinek
- 10. The Inverted Triangles of Selling WHY HOW WHAT IMPORTANCE OPPORTUNITY
- 11. Identifying Your Buyer Things you want to know about your buyer: 1.Background 2.Demographics 3.Identifiers 4.Goals 5.Challenges 6.How You Can Help 7.Real Quotes 8.Common Objections 9.Marketing Message 10.Elevator Pitch
- 12. Where Do Your Buyers Hang Out?
- 13. Map Your Sales Process … … and understand where your online marketing fits in. DISCOVERY VALIDATION SELECTION RESEARCH ENGAGEMENT
- 14. Building yourOnline Marketing Platform
- 15. Google 101 SERVICES ABOUT CONTACT HOME RENOS FLOORING
- 16. Google 101 oInterior design oColourselection oHome renovations oOffice renovations oKitchen renovations oBathroom renovations oBest coloursfor a happy office oBasement finishing ideas Choosing the right flooring for an office oChoosing the right flooring
- 17. Your Website –A Solid Foundation Clean interface, deliver your key message quickly and concisely Keep Google happy! Make your website look good on mobile devices Register your business on Google places
- 18. Social Media & Visibility Where does your buyer hang out? Converse, don’t broadcast!
- 19. Pay-Per-Click & Visibility Pay Per Click ads Google Business Places ads –free!
- 20. Content Marketing & Credibility 15 Things That’ll Shock You About Content Marketing oBlogs oEbooks oTip sheets oChecklists oClient case studies oWhitepapers oEmail newsletters Build credibility Lead generation?
- 22. Metrics Embed tracking code in the code of your website to start Google tracking your website traffic, visitor behavior and much more. Most common metrics to track: oPageviews oSessions oBounce rate oLocations oDevice type
- 23. Steve Hartley, Managing PartnerPhone:(905) 456 –4606 X230Cell:(905) 867 –5998Email:steve.hartley@sparkitects.com
Notas do Editor
- Name, company, position Two things: I speak fast when I get excited and I’m assuming a basic knowledge of internet terminology: gTLD’s, 301 redirects, difference between server side and client side processing Intro: why – help business owners market their businesses on the internet to help them reach and exceed their businesses sales and marketing goals How – strategy focused approach to determine the appropriate tools and the best use of those tools to achieve the goals they set What – tools include website design, social media marketing, pay-per-click marketing and content marketing
- Soap operas – term came into being in the 1930’s because soap manufacturers sponsored daily radio dramas that were aired during the middle of the day and mostly consumed by housewives With the invention of TV came TV commercials Travelling salesmen visited their customers Cold calling Fax
- 2.99 billion users on the internet – represents 43% of the world population 1.09 billion websites – almost one website for every three users At $1.5 trillion, if the Internet were a country it would have the 12th largest GDP (just ahead of Canada at $1.8 trillion)
- 2.99 billion users on the internet – represents 43% of the world population 1.09 billion websites – almost one website for every three users
- Google search for “Mississauga interior designer” yielded 4.48 million hits
- Fourth picture might mean that your buyers aren’t online – the importance of integrating your offline sales activities; consider how you might drive offline to online
- Googles secret sauce, highly guarded, what they’re looking for and how they rank Not just keywords but placement of words, images, page structure, load time, relevance, etc.
- Remember the 2.99 billion websites on the internet? The 4.48 million results for “Mississauga interior designer”? It’s a crowded world.
- For lead generation, the more information you ask for the less likely the user is going to be to download your piece