https://www.spanglobalservices.com/ In order to increase brand visibility in the face of intense market competition, you need to partner with a company who provides result-driven content marketing support services. Span Global Services is considered as the leading provider of all marketing intelligence solutions worldwide. If you partner with us then we will offer comprehensive digital marketing services to promote your brand to the right decision makers, increase engagement and get maximum conversions. Do not make the mistake of limiting your campaigns within a single offline channel if you want to make your brand popular in the digital market. Call Us(Toll Free): 1 (877) 837-4884 Email Us: info@spanglobalservices.com

1. Case Study | The Brand Experience
1
THE BRAND
EXPERIENCE
Comprehensive Content
Marketing Support Services
Transform a Start-Up Risk
Management Company
C A S E S T U D Y
www.spanglobalservices.com

2. Case Study | The Brand Experience
2
The Client
The client is a start-up company hosting its own
Governance, Risk & Compliance (GRC) software
applicable to various industries especially banks,
insurance companies, and investment firms,
hospitals, manufacturing firms, Islamic financial
institutions and government agencies.
The UK-based company has reputable clients like –
Bank of Jordan, Cairo Amman Bank, Tawuniya, and
Bank Al-Jazira. Apart from the risk-management
software solution, the client has other risk-manage-
ment services like consultancy, outsourcing, inter-
nal-audit support, training courses covering opera-
tional risk management & internal audit, specialized
courses tailored to business needs as well as full
support & training of the GRC software.
Objective
Span Global Services was approached
by the client with the objective of:
»» Creating a strong digital visibility for
brand recognition in the UK market
»» Increase conversions rates along-
side maximizing brand visibility
Challenges
Our Expert Report
1. In the past, Risk Management itself was a
comparatively less-known field, even in devel-
oped economies like US and UK.
Our team was to firstly create awareness for the
service first, and then introduce the brand. This had
a distinct advantage. The potential for Risk Manage-
ment services was huge. Hence, the right kind of
content would actually propel the start-up company
to greater heights.
2. The client had very little digital presence
to project.
Being a start-up for a niche sector, this was more
or less expected, hence the need. Comprehensive
Digital marketing services were required to create
brand awareness in UK as well as the other global
markets.
3. Client was interested in cost effective digital
solutions
The client didn’t want to go for expensive digital
branding services. They tried traditional direct mar-
keting tools like print ads, hoardings and used radio
for advertising their brand to a larger audience
base instead, with little results.

3. Case Study | The Brand Experience
3
Final Analysis:
Digital medium has larger coverage and has
the advantage of delivering to all types of
niche audience.
Though initial costs are high, digital market-
ing maintenance costs goes down dramati-
cally after implementation.
Since the brand (and the field) was
comparatively new, the basics needed to be
covered. Good informative content could
cover a huge ground for the company’s
digital presence.
Solutions
Keyword Analysis & Planning:
An in-depth research was initiated to identify
the pattern of keywords search practiced by the
audience. The keywords were categorized and
SEO-friendly content was developed by incorporat-
ing the recommended keywords without losing the
essence and objective of the content.
Campaign:
Our expert team laid out a 12-month content
marketing plan:
»» End-to-end SEO for optimizing the
client website
»» Web development and latest design updates
»» Regular content updates and campaign content
plan on a month-to-month basis

4. Case Study | The Brand Experience
4
Content team carried out the
following tasks:
»» Identified a list of topics and sub-top-
ics to go on the blog
»» Explored popularly researched topics
related to Risk Management & Risk
Management in specifically in UK
»» Carried out extensive research on the
topics & keyword-targeted landing
pages
»» Prepared a detailed calendar for the
content to be delivered
Reports were generated every month to analyze
the progress of the marketing tactics towards
achieving the objectives.
Content Marketing Plan:
Our Content specialists delivered a set of business
blogs, guest blogs, SEO blogs and landing pages
relevant to the subject and domain. Content was
created considering the interest of the specific
audience.
Content Plan Objective Covered
Business blogs for the client’s
official websites
Showcasing the knowledge reservoir
of the firm & enhancing site traffic
Guest blogs for third-party
Websites
Expanding the brand name across
relevant & reputational blogs sites
SEO blogs Optimizing search engine presence
with SEO-rich content
Keyword-specific landing pages Boosting the chance of conversions
Results
There was instant progress in the client’s digital
visibility and brand awareness. The developments
made in twelve months were remarkable and the
objectives set by the client were met by the end
of the contract tenure. There was an astounding
growth of lead generation through digital channels
by 172%!

5. Case Study | The Brand Experience
5
Development Facet After 6 months After 12 months
Increase in website visits: 40% 89%
Increase in social media en-
gagement:
124% (there was no social media
presence in the beginning)
151%
Increase in lead generation
through all digital channels:
67% 172%
Cost Effectiveness: 25% increase in overall marketing
cost (separate segment for digital
brand awareness was allocated in
company budget)
Same 25%.
Marketing costs for existing chan-
nels reduced over time.
New marketing channels were
added with the residue ear-
marked budget.
We had no experience in this digital
marketing business to start with.
But showcasing our brand online increased our
target reach not in percentages, but in
multiples. Thanks to you, the transition was
smooth and our budgets got well utilized.
Would like to extend our contract with you.
“
“
The Success Statistics

6. Case Study | The Brand Experience
6
info@spanglobalservices.com
www.spanglobalservices.com
877-837-4884
https://plus.google.com/+Spanglobalservices https://twitter.com/spanglobal https://www.linkedin.com/company/span-global-services https://www.facebook.com/spanglobalservices
Span Global Services brings to the table first grade innovative data services for diverse companies
- 32 million verified customer records and pro-change strategies. Our execution styles are versatile
for which different types of industrial players find Span Global Services a useful stepping stone
towards building excellent brand value and maintaining it.
© Span Global Services 2018, All rights reserved
USA | CANADA | UK | INDIA