4. SALES PROMOTION
•The set of marketing activities
undertaken to boost sales of the
product or service
•Process of persuading a
potential customer to buy the
product.
5. RAPID GROWTH OF SALES
PROMOTION
• Sales promotion tools are used by
organizations, including
a. Manufacturers
b. Distributors
c. Retailers
d. Not-for- profit institutions
• Targeted towards final buyers
8. ADVANTAGE OF SALES PROMOTION
PRICE DISCRIMINATION
EFFECT ON CONSUMER BEHAVIOUR
LURING NEW CUSTOMERS WITH PRICE
DISADVANTAGE OF SALES PROMOTION
INCREASE PRICE SENSITIVITY
SHORT TERM ORIENTATION
9. PUSH STRATEGY
A push promotional strategy
involves taking the product directly
to the customer via whatever means,
ensuring the customer is aware of
your brand at the point of purchase.
"Taking the product to the customer”
10. Examples of push tactics
• Trade show promotions to encourage
retailer demand
• Direct selling to customers in showrooms
or face to face
• Negotiation with retailers to stock your
product
• Efficient supply chain allowing retailers
an efficient supply
• Packaging design to encourage purchase
• Point of sale displays
11.
12. A pull promotional strategy uses advertising to build up
customer demand for a product or service
• It could be explained by this line
“Let the customers to come to you”
14. Advertising strategies that include
mass media promotion of a product
Word of mouth Referrals
Sales promotion and discount
Customer Relationship
Management
15. CONCLUSION
SALES PROMOTION REFFERS TO NON RECURRING
AND SHORT TERM SALES ACTIVITY OTHER THAN
ADVERTISING.
QUICK RETURNS & ATTITUDINAL CHANGE ARE THE
CAUSE OF GROWING POPULARITY OF SALES
PROMOTION.
SALES PROMOTION METHODS OR SCHEME ARE
USED AT MAINLY THE LEVEL OF DECLARES,
CONSUMERS AND SALESMAN .
