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Lec 1 Basic of control mgmt.ppt
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Management Control Systems Performance Measurement, Evaluation, and Incentives 4th edition Section 1 The control function of management Chapter 1 Management and control
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Management control • The process by which management – … ensures that people in the organization carry out organizational objectives and strategies – … encourages, enables, or, sometimes “forces” employees to act in the organization’s best interests • Management control includes all the devices/mechanisms managers use to ensure that the behavior of employees is consistent with the organization’s objectives and strategies
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Function and benefit • Purpose/function – Get done what management wants done – Influence behavior in desirable ways • Benefit – Increased probability that the organization’s objectives will be achieved
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Let’s take a step back to consider…Agency Theory……. Used to understand relationships whereby a principal employs the services of, and delegates the decision making authority to, an agent. Because the principal does not constantly see what the agent is doing (information asymmetry), this can create an opportunity for the agent to act against the best interests of the principal if they have an incentive to do so (moral hazard). It is important to note that agency theory is based on assumptions regarding human behaviour which are questionable, see later slide and later weeks. 4
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Agency Theory There are 3 agency ‘costs’ – Monitoring costs: incurred by the principal, (e.g. internal and external auditing), passed onto agent (e.g. through a reduced salary, this is known as ‘price protection’) – Bonding costs: agents perceive that they can save more in monitoring costs by incurring some bonding costs in which they demonstrate their commitment to the principal (e.g. agreeing to performance related pay) – Residual loss: Despite the control provided by monitoring and bonding, some information asymmetry will remain, meaning some agents will still perform some actions against a principal’s best interests – For example, in a manager – employee situation, employees may take ‘sickies’ off work, steal from inventory, work lazily or not tell their boss the truth 5
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Owner–Manager Agency Relationships Agency theory identifies a number of problems that can exist between managers and owners. Contracts and accounting information can be used to ‘bond’ the interests of owners and managers (bonding costs) Addresses 3 specific problems – Horizon problem – Risk aversion – Dividend retention. 6
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Management and its components Strategy Formulation Management Control Objective Setting
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Objective setting • Objectives are a necessary prerequisite for any purposeful activities • Without objectives, it is impossible … – to assess whether the employees’ actions are purposive; – to make claims about an organization’s success. • Objectives can be: – financial vs. non-financial – quantified, explicit vs. implicit – economic, social, environmental, or societal
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Strategy formulation • An organization must select any of innumerable ways of seeking to attain its objectives • Strategies define how organizations should use their resources to meet their objectives • Hence, strategies include placing constraints on / providing incentives for employees to focus activities on what the organization does best or areas where it has an advantage over competitors
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Taking another step back…lets think a little more about strategy 1) What do we really mean by ‘strategy’? 2) Think of an example of a company strategy?
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved What do we really mean by ‘Strategy’? 11 A plan of action designed by top management to realise the long-term vision / objectives for the whole business. Example: Aldi has a cost leadership strategy (sourcing the cheapest products and other inputs) to increase market share.
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved 12 Delving even deeper into ‘strategy’… From the Greek word ‘Strategos’, meaning ‘The art of the general (leader)’ One definition in an organisational context is: The pattern or plan that integrates an organisation’s major goals, policies, and actions into a cohesive whole. A strategy is based on internal competences and shortcomings, anticipated changes in the environment, and contingent moves by intelligent opponents. (Quinn & Mintzberg,1995) Strategy is long term generally > 5 years.
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Strategy Concepts 13 Vision Mission Objectives Strategy Desired future state or aspiration of the organisation. Long term. RSPCA : To be the leading authority in animal care and protection Defines the purpose and boundaries of the organisation. 5 to 20 years. RSPCA : To Prevent cruelty to animals by actively promoting their care and protection Specifies how the organisation will achieve objectives (and thereby mission and vision) 1 to 5 years. Specific statement of what the organisation aims to achieve. RSPCA : See: https://kb.rspca.org.au/knowledge- base/rspca-australia-mission-statement-vision-and- objectives/
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved 14 3 Levels of Strategy (for profit making businesses) • Corporate strategy – Which businesses to operate in, acquire and divest – How best to structure and finance the organisation – Often influenced by the expectations of major shareholders • Business (or competitive) strategy – The way a business competes within its chosen market – Distinct business strategies for each business unit • Strategy implementation (functional strategy) – Planning and managing the implementation of the strategy – For example - new structures, systems, processes, marketing approaches, human resource management policies
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Identify the level of strategy for the scenarios listed below and explain the reason: 1. Woolworths closing the Master's business. 2. Wesfarmers selling the Coles' business 3. Aldi store layout change. 4. JB Hi fi lowering prices. 15
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved 16 1. Woolworths closing Master's business. Corporate 2. Wesfarmers separated Coles business Corporate 3. Aldi store layout change – Business/ Functional 4. JB Hi fi lowering prices. Business
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Key questions with regards to employees and strategy implementation • Are our employees likely to behave appropriately? – Do they understand what we expect of them? – Will they work consistently hard and try to do what is expected of them? – Are they capable of doing what is expected of them?
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved The basic control problem • Management control is about encouraging PEOPLE to take desirable actions – That is, it guards against the possibilities that employees will do something the organization does not want them to do, or, fail to do something they should do • Hence, management control has a … … BEHAVIORAL ORIENTATION • If all personnel could always be relied on to do what is best for the organization, there would be no need for a management control system
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Basic control issues • Three issues – Do employees understand what we expect of them? Lack of direction – Will they work consistently hard and try to do what is expected of them? Lack of motivation – Are they capable of doing what is expected of them? Personal limitations
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Lack of direction • Employees may not know what the organisation wants from them • When this lack of direction occurs, the likelihood of the desired behaviors occurring is small COMMUNICATION + REINFORCEMENT
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Motivational problems • When employees “choose” not to perform as their organization would have them perform – Lack of goal congruence Individual goals do not coincide with organizational goals – Self-interested behavior Some believe* that individuals are prone to being “lazy” … – For example, take long lunches, overspend on things that make life more pleasant, use of sick leave when not sick, etc. More extreme examples of motivational problems: – Employee crime (fraud and theft) * I am not sure I believe this as much as the textbook authors do….more on this later in the course!
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Personal limitations • Sometimes, people are “unable” to do a good job because of certain personal limitations they have • Some examples/causes: – lack of requisite knowledge, training, and experience – employees are promoted above their level of competence – some jobs are not designed properly etc. TRAINING JOB ASSIGNMENT/PROMOTION JOB DESIGN
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved However … • Management controls do not always involve a simple cybernetic system like a thermostat – Detector measure performance – Assessor compare with pre-set standard – Effector take corrective action • Many controls don’t focus on measured performance – For example, direct supervision, employee hiring standards, and codes of conduct • Many controls are proactive rather than reactive – That is, they are designed to prevent control problems before the organization suffers any adverse effects on performance
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Control alternatives • Control problem avoidance • Management control systems – Action controls – Results controls – People controls
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Control problem avoidance • Activity elimination – For example, subcontracts, licensing agreements, and divestment • Automation – Computers/robots eliminate the human problems of inaccuracy, inconsistency, and lack of motivation – Only applicable for “programmable” decision situations • Centralization – Superiors reserve the most critical decisions for themselves
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Control alternatives • Controls can focus on: – the actions taken – the results produced – the types of people employed and their shared values and norms Or any combination ACTION CONTROLS RESULTS CONTROLS PEOPLE CONTROLS
Copyright © 2018,
2012, 2007 Pearson Education, Inc. All Rights Reserved Overview Can people be avoided? (e.g., automation, centralization) Control-problem avoidance Can you rely on people involved? Can you make people reliable? Have knowledge about what specific actions are desirable? Able to assess whether specific action was taken? Have knowledge about what results are desirable? Able to measure results? Yes No Yes No No Action controls People controls Results controls Yes Yes Yes No Yes No ? Yes
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