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Digital Marketing Proposal by Gdata

  1. Digital Marketing Proposal
  2. Background  Primary Target Markets: India  Current Challenges: Low website visits by target audience leading to low rates of new customer acquisition.  Objective: RPG Cables would like to leverage Digital Marketing to increase visitors to its website & improve conversion rates This proposal from General Data P. Ltd. outlines how Search Engine Optimization can help RPG Cables improve search engine visibility & visitor traffic.
  3. How can we help RPG Cables achieve more visibility? Improve customer acquisition through Search Engine Optimization Improve RPG Cables visibility on Search Engine Improve overall website hygiene (site load speed, url structure) Promote RPG Cables content on other relevant websites & blogs Recommending high quality content topics & content marketing strategies
  4. What is Search Engine? Search engine:  A website dedicated to search other websites and their contents  A program that searches documents for specified keywords  It returns a list of the documents where the keywords were found
  5. On – Page SEO • Implementing Google Analytics Tracking Code • Creation of sitemaps and robots.txt • Tracking visitors to the website • Keyword research & website analysis • Competitive analysis • Title & meta tags • HTML cleanup • Optimizing the images • Enhancing the load speed • Optimizing the pages for better user interface • Adding high quality keyword seeded content
  6. On – Page SEO • Making the interface of the website user friendly will decrease the bounce rate • All the landing pages should meet the users expectations • Ensuring all the images and pages have suitable tags • Interlinking between the pages to improve link juice • Making suitable changes on the website to enhance customer user interface • Blogs/Articles sections can be used to increase the content on the website with relevant SEO keywords.
  7. Parameters Status Comments Google analytics Tracking Code Google analytics code present. Sitemap Sitemap instructs search engines to crawl the pages of the website so that it is visible to the users. Right now there is no xml sitemap on the website. Robots.txt The administrator and customer details pages should be blocked by the search engine . Canonical Tags A canonical tag is a way of telling search engines that a specific URL represents the master copy of a page. Using the canonical tag prevents problems caused by identical or "duplicate" content appearing on multiple URLs. Website SEO Audit
  8. Parameters Status Comments Title The meta title exists but they can be keyword seeded with relevant keywords for better impact. Most of the titles are beyond the character limit. Description The Meta description is a vital part of SEO and it helps the website get better results in SERP. Image alt tags The search engines cannot read images. It is very important to give a proper keyword seeded alt tag to the image for it to be ranked and visible to your users. Website SEO Audit
  9. Key SEO Factors Key Factors Internal Link Structure Link Popularity/Relevance Crawlability / optimized code Content The continuous process of improving WebPages so that our website is visible in the search results
  10. Off – Page SEO • Community Creation in Social Networking Sites • Wikipedia Page • Blogging • Forum Postings • Search Engine Submission • Directory Submission • Social Bookmarking • Cross-Linking • Photo Sharing • Business Reviews • Local Listings • Social Sharing • Article Submission • Press Release Promotion
  11. Off – Page SEO • Promoting new offerings via press releases on suitable sites • Sharing the website content on various social channels by commenting • Sharing the blogs/articles on relevant platforms and drive quality traffic on the website • Forums postings
  12. Social Media Marketing
  13. What Is Social Media Marketing? Social media is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions. Social media marketing refers to the process of gaining traffic or attention through social media sites.
  14. Benefits Of Marketing on • Increased Brand Recognition - Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. • Improved brand loyalty - Brands who engage on social media channels enjoy higher loyalty from their customers. • 80% of B2B marketing leads sourced from social media come from LinkedIn
  15. Organic promotion for • Posting useful updates once a day can create a significant impact on brand awareness for our business • Sponsoring a crucial offer/news will also help to widen the reach and reach out to the right targeted audience • Create & join relevant groups for sharing RPG Cables content • Having a larger base of LinkedIn connection is critical for maximizing the benefits of your social media marketing.
  16. Paid promotion for • Get our company’s updates to more people and attract new followers • Reach just the right audience with our comprehensive targeting options • Get your message out on every device: desktop, tablet, and mobile • Set your own budget and choose from cost per click or cost per impression options • Use Direct Sponsored Content to easily test our messaging • Track the number of leads you're getting from your ads on LinkedIn with conversion tracking • Seamlessly generate more leads with pre-filled Lead Gen Forms Note: Minimum daily budget is Rs.600 which will give an estimated 5-6 clicks per day. These numbers are just estimates whereas the actual numbers may differ.
  17. Deliverable • Backend details of the website • All existing social & analytics account (if any) access & login details • Approvals and recommendations as and when required • Content basis the recommendations shared Requirements • Monthly Reporting on the performance of the marketing initiatives and action plan for next month Reporting • Calendar shared on drive with posts updated beforehand for Team RPG Cables to review Content calendar
  18. Thank You