PRODUCT DESIGN
LEAN UX

CHIEF DIGITAL OFFICER DRESS.CODE.CONVERSE.
USER EXPERIENCE ADDICT TWITTER: @SOUPI GEORGE ELKHABBAZ

HELLO MY NAME IS… MY
SPIRIT ANIMAL IS… MY IDEA IS… You INTRODUCTION

TODAY’S WORKSHOP WHAT TO EXPECT
▸ Design is about solving a problem ▸ Design is not how it looks ▸ Low Fidelity MVP ▸ I am not here to teach you about YOUR product ▸ My goal is to give you a set of tools that will help you develop YOUR ideas

TODAY’S WORKSHOP WHAT TO EXPECT
▸ Overview of what Lean Startup is ▸ Overview of what Lean UX is ▸ Product Design ▸ Personas ▸ Use Cases ▸ Features ▸ Metrics ▸ Recap/Wrap up

LEAN STARTUP

LEAN UX

Understand The Problem Design Test
Learn Build Launch

SUCCESSFUL
LEAN UX

SUCCESSFUL LEAN UX HOW WILL
IT WORK? ▸ Goal driven teams ▸ Cross-functional teams ▸ Minimum viable features ▸ Data > Opinion ▸ Close interaction with real customers

DIFFERENCE BETWEEN “CHEAP” AND LEAN
UX CHEAP UX ▸ Budget comes first ▸ Jump to tactical fixes in design ▸ Skip on important parts of the UX process to avoid spending money ▸ Don’t spend money ▸ More likely to think about cutting costs ▸ MINIMAL viable product ▸ Focus on how much money is spent ▸ Play it safe. No failing. ▸ Discovery and learning come first ▸ Invest in strategic changes in design ▸ Think smarter about how to do the UX faster yet spend money more effectively ▸ Don’t waste money ▸ More likely to think about how to make more money while delivering great UX ▸ Minimal VIABLE product ▸ Focus on when and how money is spent ▸ Fail faster, learn, ADAPT uxmatters.com LEAN UX

WHAT YOUR CUSTOMERS SEE PROTOTYPE
LOOK & FEEL RESEARCH PLANNING

WARMUP

WARMUP IDENTIFICATION ▸ Who are
your users? ▸ What is their problem? ▸ What is your solution? ▸ Is there already solution out there for their problem? How does it fall short?

WARMUP IDENTIFICATION PROBLEM SOLUTION PEOPLE
Have Use Address

KNOW YOUR CUSTOMERS
PERSONAS

WHAT IS IT FOR?
PERSONA

PERSONAS FACTS ▸ Age ▸
City where s/he lives ▸ Work ▸ Marital status ▸ Income ▸ Etc.

PERSONAS BEHAVIORS ▸ What do
they do that makes them your target audience? ▸ How are they solving their problems now?

PERSONAS NEEDS & GOALS ▸
What do they need to accomplish that will solve their problem? ▸ Why do they do the behaviors? ▸ How are they solving the problem now?

PAUSE!

QUESTIONS TO ANSWER: 1.ARE THERE
ENOUGH PEOPLE LIKE THAT? 2.CAN YOU FIND ANY AND TALK TO THEM?

WHAT NEXT?

VALUE PROPOSITION
USE CASES

WITH “PRODUCT/SERVICE NAME” OMAR CAN…”ACCOMPLISH
TASKS” Your Product VALUE PROPOSITION: USE CASES

1.WRITE UP TO 6 USES
2.VOTE FOR THE TOP PICKS 3.RE-WRITE/DRAW THE TOP PICK

FEATURES
BRAINSTORMING

BRAINSTORM UP
TO 4 FEATURES

RECAP!

WHAT YOU HAVE NOW: 1.PERSONA:
WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT?

METRICS
DOES IT WORK?

ACTIONABLE
METRICS!

Unhelpful Vain Good Better Magic
NUMBER OF VISITS REGISTRATIONS % OF WEEKLY USERS % OF USERS WHO SIGN IN SEVERAL TIMES A DAY % OF USERS WHO USE THE SERVICE SEVERAL TIMES A DAY

METRICS GUIDELINES ▸ Metric should
begin with a number ▸ number of… ▸ average number of… ▸ percent of… ▸ Metric should have a timeframe ▸ Per day… ▸ Per week… ▸ Per month…

PICK YOUR
METRICS!

RECAP!

WHAT YOU HAVE NOW: 1.PERSONA:
WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? 2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? 3.FEATURES: HOW WILL THEY ACCOMPLISH THAT? 4.ACTIONABLE METRICS: THE SWEET TASTE OF SUCCESS. OR FAILURE.

STORY TIME!
ALMOST THERE!

PACKAGE IT!
SHARE IT!

THANK YOU!TWITTER: @SOUPI