Project analytics

1. NAME – ADITI SAHA
ROLL NO. – 21PGDM-BHU003
SECTION - A
IMPACT OF EMPLOYEE RETENTION STRATEGIES ON JOB
SATISFACTION OF EMPLOYEES

2. International Management Institute, Bhubaneswar
Shaping global leaders for tomorrow
IDCO Plot No. 1, Gotha Patna, PO Mali pada, DT: Khurda, Bhubaneswar-751003
COMPREHENSIVE PROJECT PROPOSAL APPROVAL
Proposed Title of the Project: IMPACT OF EMPLOYEE RETENTION STRATEGIES ON JOB
SATISFACTION OF EMPLOYEES
Project-based on: Option 1
Brief Synopsis of the project
Employee retention continues to pose one of the greatest challenges facing organizations and
managers today with the loss of valuable talent incurring heavy costs to the organization in
terms of institutional know-how as well as the time, money, and efforts needed to recruit and
train replacements. To attract employees and for bringing innovation to try in terms of retaining
employees in the company the companies must work on generating new ideas and coping with
the existing issue to be able to be the best organization that is employee focused rather than task
or work.
Providing job satisfaction to employees is becoming a major concern since it involves how to
keep and sustain human capital. Job satisfaction affects the performance of individuals and their
productivity. While the high costs of turnover make retention essential for an organization's
future success, retaining the wrong employees can hinder success.
This study discusses retention strategies in more detail, especially how psychological job
security, economic job security, affiliation, and self-actualization affect the job satisfaction of
the employees.
Therefore, it would be useful to investigate factors that significantly influence job satisfaction.
The findings of this study will help determine the key elements that lead to job satisfaction of
the employees in an organization.
Student's Signature:
Date: 26.09.2022
Faculty Guide Name: Prof. Bindu Chabbra
Signature: _____________________

3. PROJECT PROPOSAL
• Title of the project - A COMPREHENSIVE STUDY ABOUT THE IMPACT OF
EMPLOYEE RETENTION STRATEGIES ON JOB SATISFACTION OF EMPLOYEES
• Project Synopsis – Employee retention is the most critical issue facing corporate leaders
because of the shortage of skilled labor, economic growth, and employee turnover. Retention is
defined as “the ability to hold onto those employees you want to keep, for longer than your
competitor.
Providing a prolific, flexible, and dynamic work environment can be critical in attracting and
retaining valuable employees. It is vital to realize the varying needs and expectations to develop
an effective retention plan for today’s employment market. If the retention strategies are not
properly embedded in the business processes, all efforts since recruitment will ultimately prove
futile.
For organizations to keep up with their competitors and guarantee the growth of their businesses,
such strategies must effectively ensure employee satisfaction, enhance employee performance,
and ultimately safeguard against high turnover.
This research will guide business organizations. This will help the organizations to create a more
employee-oriented and valued culture to help them in retaining the employees.
With the implementation of these in the organizations we will understand whether it will be
useful to retain the employees, contribute to their satisfaction, and ultimately be benefited from
it for a longer period with more commitment and success these organizations will flourish and
create a culture of diversity, challenges, and value for every individual.

4. Purpose / Focus of the study – The main purpose of the study is to list down
the various employee retention strategies, analyze these strategies and find out the
extent to which it makes an impact on the job satisfaction of employees. The study will
help organizations understand which strategies are generally important to provide job
satisfaction to employees. In addition, it aims to have conclusive recommendations for
further study as well.
Proposed Methodology
To find out the impact of employee retention strategies on the job satisfaction of employees
Methodology & Sources of Information – I will use the multiple linear regression tool to
find out the impact of various employee retention strategies on the job satisfaction of
employees
Type of Research –Quantitative Research (Survey)
Nature of Data – Primary Data
Method of Data collection – Questionnaire Method
Sources of Data – Collect Real-time data through questionnaires and analyze the data
collected from the questionnaires.
Expected Outcome – The report will have an overview of the various employee retention
strategies and how it impacts the job satisfaction of employees. The focus (scope) of this
research will be on Business organizations. The report will have further conclusive
recommendations for business organizations to plan an effective retention procedure.