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The autonomous vehicle revolution: how it will affect the automotive sector

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It's war - is your strategy autonomous, or just driverless?

A war is being waged on multiple fronts to decide who will dominate Megatrend No. 1 in the global auto industry - autonomous vehicles. Technical knowledge is power, of course, but strategic shrewdness will be the decisive factor. The right technology with the wrong strategy — or the right strategy with the wrong partner — could prove disastrous.

Why? The new technology is reshaping the industry. A new cast of competitors has emerged. A comprehensive, authoritative new report, “The Autonomous Vehicle Revolution: How It Will Affect the Automotive Industry ,” details the competitive framework and provides the view from inside the industry:

The facts and fundamentals behind the hype. The players. The threats. The opportunities.

Publicada em: Dados e análise
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The autonomous vehicle revolution: how it will affect the automotive sector

  1. 1. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com Jean Todt, President of the FIA - “Connected cars are revolutionizing our daily mobility by providing safer, cleaner and smarter ways to travel Carlos Ghosn, chairman and CEO of Nissan – “There is a big difference between autonomous drive technology … and self- driving cars But are we seeing the tip of a long established automotive development path or the beginnings of a revolution? Dr Dieter Zetsche, head of Mercedes-Benz Cars said recently. "The car is growing beyond its role as a mere means of transport and will ultimately become a mobile living space."
  2. 2. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com OEMs and their supply base are very active - but so are Google and Apple When will OEMs bring an automated car to market? Announcements are many and varied Diagram by Mojo Motors
  3. 3. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com The mainstream automotive sector is notoriously difficult to break into requiring well developed and specialised competencies The connected car is the next great opportunity for the IT giants – are they trying to pull off a true disruptive intervention? The current and future crop of Advanced Driver Assistance Systems form the building blocks for autonomous cars Automotive systems expertise, electric and electronic architecture and sensor technology are critical
  4. 4. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com An increasingly complex range of internal and external sensors, and the fusion of information from them is vital The incremental set of systems from ADAS applications that, with the addition of a wide range of other functions can add up to providing the information needed for autonomous driving
  5. 5. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com Governments are falling into line to quickly solve regulatory issues because they see the value of enhanced safety – this has been an issue with new automotive development in the past The automotive sector has a history of collaboration when needed to build standards and keep outsiders at bay - such as happened with Autosar Perhaps the IT giants only actually want ownership of the communications interface as this is the single largest untapped opportunity for adding to its value – and despite the large cash surpluses opportunities on this scale are rare True driverless cars have the ability to change personal mobility and the whole value chain but how tight is the grip of the incumbents?
  6. 6. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com Internal systems and controls are becoming more complex and interconnected with increased control strategies and sensor arrays Servicing and maintenance will become more difficult and the OEM control over the aftercare value chain more important Will consumers buy cars or time? New business models that allow users to change the nature of personal mobility will emerge Autonomous cars will effect the whole automotive value chain and supply base
  7. 7. Autelligence / Vesterbakken 25, Horuphav / 6470 Sydals /Denmark / +45 2334 0705 / www.autelligence.com The autonomous vehicle revolution: how it will affect the automotive sector An authoritative overview of the current state of the autonomous car and its impact on the automotive industry Chapter 1 Introduction Introduction Consumer acceptance Chapter 2 The evolution of the autonomous car Towards a driverless future ADAS: Enabling the next level Chapter 3 Regulation, risk and litigation Chapter 4 Enabling Technology Communications Automotive network design Software Sensors Human machine interface/ driver vehicle interface Mapping and position acquisition Chapter 5 Industry dynamics and business models Incremental or disruptive? Owning a car or buying time? Value chain development Chapter 6 Effects on traditional vehicle components and systems Powertrain Chassis systems Interior Exterior Appendix – Tables of recent announcements and trials Company Profiles For more information please visit our website: http://www.autelligence.com/reports/autonomous-vehicle-revolution

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