Coconut water's success in India indicates that major opportunities exist in other tropical countries where the drink is part of local beverage consumption culture, such as Indonesia, India, Malaysia and Ecuador, to name a few.

1. Coconut Shell Importer in TamilNadu - Health
and wealth in a nutshell
Tender coconut water is a popular refreshing beverage widely consumed in tropical countries,
commonly sold fresh by street vendors still in its green shell, and drunk through a straw.
Euromonitor International's soft drinks data shows that Brazil is currently the world's largest
market for packaged coconut water. Coconut Shell exporter in Chennai accounted for 67% of
100% juice retail volume sales in 2010, compared to 47% in 2005 and 21% in 2003. This rapid
share gain came primarily at the expense of orange juice. Today the demand for tender coconut
water in the global market is around 100 million litres.
Coconut water's success in India indicates that major opportunities exist in other tropical
countries where the drink is part of local beverage consumption culture, such as Indonesia, India,
Malaysia and Ecuador, to name a few. At present, virtually all coconut water in such markets is
still consumed fresh rather than packaged. However, as these countries' packaged food and
beverage markets continue to develop in terms of sophistication, consumers will eventually be
compelled by the advantages of purchasing their favourite liquid refreshment in an easily
portable, convenient and hygienic format to suit consumption occasions in more formal
environments, e.g. at the office or at school.
Despite the increasing demand for Tender Coconut in Chennai market, India could not exploit
its maximum potential due to the absence of large-scale tender coconut processing units. The
export revenue through export of tender coconut water has been only Rs 1.25 million in 2010-11.