2. What do you mean by Pay per click (PPC) Search engine
marketing? When you ask a Internet surfer about cost per
click search engines they view it as a search engine where
you search for information. But when you ask the same
question to a person who runs paid inclusion in search
engines it is an inexpensive way to drive targeted traffic to
their website.
3. This is how Pay per click works, if any one wants to bid on
keyword in search engines for their website they open an
account with these search engines which needs some
amount as deposit to start with. After creating the account
with search engine the next step is to enter the URL of the
website, a creative Title, and a description and bid on
keywords. The keywords are identified and researched
carefully before bidding. So every marketer chooses the
right keyword to target.
4. So when a visitor searches for a certain keyword for
example "shoes" the information you had given appears in
the sponsored links of that search engines. Sometimes
your website would be displayed above all the organic
listing in the search. So in that way you website is found
by the visitor who is intending to buy "shoes".
6. There are numerous search engines out there but the top
ones are Google Adwords, Overture and Findwhat how
has got a major share in the PPC search engine market.
7. Initial investment for starting a PPC Campaign - There is
nothing like minimum investment expect some amount for
activating your account you can start the campaign for
which ever amount you want even with Dollar Five. And
the price of your keyword can be decided by yourself. Also
you can adjust the price of the keyword according to your
requirements. If the keyword you have picked doesn't gets
your enough satisfaction you can drop it and pick a new
work which works for you.
8. The bottom-line is Bidding the right keyword for you PPC
campaign is key for a successful pay per click search
engine marketing.