Nonprofit pitch deck for Seed, a nonprofit group seeking funding to develop a play-based card game to help reduce early childhood inequity across the world.
7. Photo by Zoriah- Creative Commons Attribution-NonCommercial Licensehttps:/https://www.flickr.com/photos/zoriah/7871812586/in/faves-127361298@N08/
parents
need knowledge and resources
to kick-start early childhood
development
8. Photo by Hang Glide- Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/hangglide/
global issue
10. play
Photo by United Nations Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/un_photo/5354335173/in/faves-127361298@N08/
11. Photo Freedom House- Creative Commons Attribution-NonCommercial Licensehttps://www.flickr.com/photos/freedomhousedc/8655560208/in/faves-127361298@N08/
cards that encourage play to develop
social, emotional, and cognitive
skills while empowering caregivers
to engage and educate their children
Photo by Freedom House Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/freedomhousedc/8655560208/in/faves-127361298@N08/
17. scaling
Photo by Asta Studio Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/asta_studio/2338946320/in/faves-127361298@N08/
18. making
profitable
Photo by m. hidallatauya Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/m_hidayatullah/6030206526/in/faves-
19. build our advocates
Photo by World Bank Group Creative Commons Attribution-NonCommercial License hhttps://www.flickr.com/photos/worldbank/
20. $1M budget
production (61%)
manufacturing costs for
standard and large decks
salaries (5%)
paying our team
marketing (19%)
promotional materials,
partnerships &
advertising
distribution (10%)
getting our decks into
child hands
research (5%)
traveling to regions where
our decks will be used
23. Financial Summary
Profit/Loss Statement
Revenue Elements Total Revenue (3 Years)
Card Revenue $1,506,000.00
Advertising Revenue
Total Revenue $1,506,000.00
Cost Elements Total Cost (3 Years) Percentage
Production + Manufacturing $915,000.00 65%
Salaries $150,000.00 11%
Distribution $15,028.00 1%
Marketing + Promotion $120,000.00 9%
Design Research $205,160.00 15%
Total Cost $1,405,188.00 100%
Total Profit $100,812.00
24. Revenue
India/Africa Revenue
by Card Type
Total
(Quantity)
Total
(Revenue)
Year 1
(Quantity)
Year 1
(Revenue)
Year 2
(Quantity)
Year 2
(Revenue)
Year 3
(Quantity)
Year 3
(Revenue)
Small Cards 100,000 $2,000.00 20,000 $400.00 30,000 $600.00 50,000 $1,000.00
Large Cards 100,000 $4,000.00 20,000 $800.00 30,000 $1,200.00 50,000 $2,000.00
Cases 200,000 $0.00 40,000 $0.00 60,000 $0.00 100,000 $0.00
North America
Revenue by Card Type
Total
(Quantity)
Total
(Revenue)
Year 1
(Quantity)
Year 1
(Revenue)
Year 2
(Quantity)
Year 2
(Revenue)
Year 3
(Quantity)
Year 3
(Revenue)
Small Cards 50,000 $500,000.00 10,000 $100,000.00 15,000 $150,000.00 25,000 $250,000.00
Large Cards 50,000 $1,000,000.00 10,000 $200,000.00 15,000 $300,000.00 25,000 $500,000.00
Cases 100,000 $0.00 20,000 $0.00 30,000 $0.00 50,000 $0.00
TOTAL $1,506,000.00 $301,200.00 $451,800.00 $753,000.00
25. Production Costs
India/Africa Cards
Production by Type
Total
(Quantity)
Total
(Production
Cost)
Year 1
(Quantity)
Year 1
(Production
Cost)
Year 2
(Quantity)
Year 2
(Production
Cost)
Year 3
(Quantity)
Year 3
(Production
Cost)
Small Cards 100,000 $150,000.00 20,000 $30,000.00 30,000 $45,000.00 50,000 $75,000.00
Large Cards 100,000 $400,000.00 20,000 $80,000.00 30,000 $120,000.00 50,000 $200,000.00
Cases 200,000 $60,000.00 40,000 $12,000.00 60,000 $18,000.00 100,000 $30,000.00
North America Cards
Production by Card
Type
Total
(Quantity)
Total
(Production
Cost)
Year 1
(Quantity)
Year 1
(Production
Cost)
Year 2
(Quantity)
Year 2
(Production
Cost)
Year 3
(Quantity)
Year 3
(Production
Cost)
Small Cards 50,000 $75,000.00 10,000 $15,000.00 15,000 $22,500.00 25,000 $37,500.00
Large Cards 50,000 $200,000.00 10,000 $40,000.00 15,000 $60,000.00 25,000 $100,000.00
Cases 100,000 $30,000.00 20,000 $6,000.00 30,000 $9,000.00 50,000 $15,000.00
26. Marketing
Marketing
Promotional Activities Total Year 1 Year 2 Year 3
Education 30,000 10,000 10,000 10,000
Radio 30,000 10,000 10,000 10,000
Print 30,000 10,000 10,000 10,000
Online 30,000 10,000 10,000 10,000
120,000 40,000 40,000 40,000
27. Distribution
Country Quantity Total Weight (KG) Value
Estimated
Shipping
Mumbai 20,000 36 40000 427.6
Dheli 20,000 36 40000 427.6
Burkina Faso 20,000 36 40000 579.75
Benin 20,000 36 40000 494.54
Chad 20,000 36 40000 583.27
Lesotho 20,000 36 40000 477.44
Malawi 20,000 36 40000 508
Mali 20,000 36 40000 578
Senegal 20,000 36 40000 471.8
Uganda 20,000 36 40000 480
http://worldfreightrates.com/freight 5028
Total Shipping Costs 5028
Unallocated Distribution Costs 10,000
Total Distribution Costs 15,028
28. Research
Airfare Total Year 1 Year 2 Year 3
Kick-off Trip to Africa 45,000 15,000 15,000 15,000
Kick-off Trip to Africa 30,000 10,000 10,000 10,000
Task Trips Africa 54,000 18,000 18,000 18,000
Task Trips India 36,000 12,000 12,000 12,000
165,000 55,000 55,000 55,000
*Assumes $3k/trip for Africa and $2k/trip for
India
Room & Board Total Year 1 Year 2 Year 3
Kick-off Trip to Africa 6,300 2,100 2,100 2,100
Kick-off Trip to Africa 6,300 2,100 2,100 2,100
Task Trips Africa 3,780 1,260 1,260 1,260
Task Trips India 3,780 1,260 1,260 1,260
20,160 6,720 6,720 6,720
*Assumes $30/day for Africa and $30/day for
India per http://www.budgetyourtrip.com/
29. Research cont.
Product Development Total Year 1 Year 2 Year 3
Educational Consulting Fees 10,000 10,000
Design Fees 10,000 10,000
20,000 20,000 0 0
RESEARCH GRAND TOTAL 205,160 81,720 61,720 61,720
