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Making More 
Senses of UX 
UX Cambridge 2014
Alastair Somerville
Twitter 
@acuity_design 
Hashtag 
#SensoryUX
Housekeeping
Safety
Use Table as 
Flotation Aid
What's this 
workshop about?
Learning 
Objectives
Confusion 
& 
Uncertainty
Understanding 
more about: 
•yourself 
•how technology works with people 
•How our senses and minds work 
•What could happen in the future
Be flexible 
& 
Be questioning
Themes
Wearables 
Smart Cities 
Internet of Things
My Cat is sad because Apple Watch is just another 
wrist mounted notification screen with health sensor
Action 
Sensor Algorithm Visualisation 
User
Sensors without 
social senses 
are nonsense
Action 
Sensor Algorithm Visualisation 
User
New 
Stakeholders?
What can we do?
Relearning 
our senses
Going beyond 
screens
“History of the 
future in 100 
objects” 
Adrian Hon
Introductions
1. Name 
2. What you're doing
Multimodality 
Sensory 
Futures 
Q&A 
Event Plan 
Meaning & 
Memory
Multimodality 
Accessibility 
Multimodality Playtime Show & Tell
Meaning & Memory 
Meaning 
Gesture Playtime Show & Tell 
Memory
Sensory Futures 
Neuroplasticity 
Sensory 
Substitution 
Sensory 
Augmentation
Any questions?
Multimodality
Accessibility
Tactile 
projects
Confusion
Haptics
Touch 
Smell 
Taste 
Sight 
Hearing
Touch 
Smell 
Taste 
Sight 
Hearing
1 
2 
3= 
4 
Touch 
Smell 
Taste 
Sight 
Hearing
Cognitive 
Slop 
Time
Chion
More Senses
Sight Vision 
Hearing Audition 
Taste Gustation 
Smell Olfaction 
Touch Somatosensory 
Balance & acceleration Equilibrioception 
Temperature Thermoception 
Kinaesthetic sense Proprioception 
Pain Nociception 
Time Chronoception 
Other internal senses Interoception
Playtime 
• Communicating without seeing 
• Teams create messages with 
anything here 
• Use Touch to communicate 
• Allocate one person as listener 
• Prototype quickly, learn fast
Context 
In a bar
Discovery
Difficult
Confusion
Metaphor
Emotion
BREAK 
Any 
Questions?
Meaning & 
Memory
New rules
If we want to talk in new 
ways through new 
technology, we need to 
agree new rules
Meaning
Meaning 
1 Understanding 
2 Creating 
3 Sensory
1 
Understanding 
meaning
Information 
Theory
2 parts to 
Conversation
What we say
Confirming 
understanding
What we say 
Loop 
Confirming understanding
This is why active 
Social Media matters
2 
Creating 
meaning
Metaphor
Language is 
built on 
Metaphor
SIMILE 
This thing is LIKE 
these things
ANALOGY 
This thing is LIKE 
this thing
METAPHOR 
This thing is 
this thing
Simile 
Simile 
Simile 
Simile 
Simile 
Simile 
Simile 
Analogy Analogy 
Metaphor
Mutual agreement of 
meaning
Proposal of meaning 
Agreement of meaning
3 
Sensory 
Meaning
Body Language
Spiteful Resting Face
Sign Language 
Signs as words 
Faces as grammar
Gesture
Gesture 
Words Symbols
Messages 
In symbols 
In physical gestures
Translate to Words
Discovery
Makaton
Mutuality
Culturally 
Specific
We can use total 
experience to 
create messages
But need to balance 
definitions & 
information across 
senses
Memory
Warning
Neuroscience is not 
certain! 
Neurotypical behaviour 
Limited sample numbers 
FMRI assumptions
Memory 
1 Senses 
2 Movement 
3 Social
1 
Senses
We recall the past 
with the senses of the 
present
The greater the 
sensory engagement, 
the stronger the recall
2 
Movement
We move to think 
We think to move
Our journeys define 
our memories
3 
Social
Stories
We remember what 
we want to share
BREAK 
Any Questions?
Sensory 
Futures
Neuroplasticity
Sensory 
Substitution
Learn from 
impairment to 
understand 
augmentation
Daniel Kish
Brain 
Port
US 
Army
US 
Army 
Study
V. 
E. 
S. 
T.
Playing with Sensory 
Substitution 
Heareapp
Route Codes 
cdsljru 
cwzvhid
Warning!
Let’s go!
Discovery
Creating 
new senses
Decision to change 
Emotional desire to change Key gateway for success 
Mindfulness 
practice 
Necessary but not sufficient Sensory 
practice 
Neuroplastic change 
Necessary but not sufficient 
Successful Sensory 
Substitution 
A behavioral model 
for Neuroplastic 
Sensory Substitution 
T 
I 
M 
E
Augmentation
Connected 
Intimacy 
Tailored 
Ecosystems 
Co-Evolved 
Possibilities 
Person To Person 
Social 
Technology 
Futures 
Person To Computer Person As Computer
Connected 
intimacy
Enabling empathy 
Supporting decision 
making
Ego Depletion
Tailored 
eco systems
Shared places 
Smarter places
Co-Evolved 
possibilities
Embodiment 
Technology as part of 
us
Final 
Themes
UI is about 
personal emotion
UX is about 
communal empathy
Connecting 
information 
to context
Context in 
Community 
Place 
Time 
Emotion
Remember we have 
9+ senses!
Sight Vision 
Hearing Audition 
Taste Gustation 
Smell Olfaction 
Touch Somatosensory 
Balance & acceleration Equilibrioception 
Temperature Thermoception 
Kinaesthetic sense Proprioception 
Pain Nociception 
Time Chronoception 
Other internal senses Interoception
We can make more 
of ourselves
Finishing 
Up
Sensory UX 
depends on 
innovation
New 
technology can 
be used now
How well it works 
with people 
depends...
It's about 
product design 
service design 
senses 
emotions 
social connections
Technology works in a 
human context of 
social and sensory 
needs
What to do?
Talk
Tell stories
Test
Throw stuff away
Keep trying
Be flexible 
& 
Be questioning
Q&A

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Making More Senses of UX with Multimodality and Sensory Futures