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Unstructured
            Supplementary Service
            Data (USSD)
                                     Prepared by: Somashekhar Sajjan




                                                                       1
MobiMedia Confidential
                         MobiMedia
Contents

           Introduction
           Advantages
           Examples



                                      2
MobiMedia Confidential
                          MobiMedia
Introduction


           Unstructured Supplementary Service Data (USSD) is a protocol used by GSM
           cellular telephones to communicate with the service provider's computers.

           USSD can be used for WAP browsing, prepaid callback service, mobile-money
           services, location-based content services, menu-based information services,
           and as part of configuring the phone on the network.

           USSD messages are up to 182 alphanumeric characters in length.




                                                                                         3
MobiMedia Confidential
                                         MobiMedia
Advantages


           Unlike Short Message Service (SMS) messages, USSD messages create a real-
           time connection during a USSD session. The connection remains open,
           allowing a two-way exchange of a sequence of data. This makes USSD more
           responsive than services that use SMS.




                                                                                       4
MobiMedia Confidential
                                        MobiMedia
How it works


           The user composes a message—usually rather cryptic—on the phone
           keyboard. The phone sends it to the phone company network, where it is
           received by a computer dedicated to USSD. The answer from this computer
           is sent back to the phone. The answer could be seen on the phone screen.




                                                                                      5
MobiMedia Confidential
                                         MobiMedia
Examples

         Airtel Money in India
         SharEpay
         WING in Cambodia
         SWAP Mobile in South Africa
         Mobipay in Spain
         M-Pesa in Tanzania
         mPay in Poland use USSD
         Facebook can be accessed through Airtel, Docomo without any GPRS using
         USSD (http://www.fonetwish.com/)
         http://teck.in/sbi-ussd-mobile-banking-services-for-low-end-non-java-
         phones.html




                                                                                  6
MobiMedia Confidential
                                       MobiMedia
Short Message Peer-to-Peer (SMPP)


           Introduction
           Advantages
           Technology
           Examples




                                        7
MobiMedia Confidential
                          MobiMedia
Introduction


           The Short Message Peer-to-Peer (SMPP) protocol is a telecommunications
           industry protocol for exchanging SMS messages between SMS peer entities
           such as short message service centers and/or
           External Short Messaging Entities
           It is often used to allow third parties (e.g. value-added service providers like
           news organizations) to submit messages, often in bulk.




                                                                                              8
MobiMedia Confidential
                                            MobiMedia

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Ussd

  • 1. Unstructured Supplementary Service Data (USSD) Prepared by: Somashekhar Sajjan 1 MobiMedia Confidential MobiMedia
  • 2. Contents Introduction Advantages Examples 2 MobiMedia Confidential MobiMedia
  • 3. Introduction Unstructured Supplementary Service Data (USSD) is a protocol used by GSM cellular telephones to communicate with the service provider's computers. USSD can be used for WAP browsing, prepaid callback service, mobile-money services, location-based content services, menu-based information services, and as part of configuring the phone on the network. USSD messages are up to 182 alphanumeric characters in length. 3 MobiMedia Confidential MobiMedia
  • 4. Advantages Unlike Short Message Service (SMS) messages, USSD messages create a real- time connection during a USSD session. The connection remains open, allowing a two-way exchange of a sequence of data. This makes USSD more responsive than services that use SMS. 4 MobiMedia Confidential MobiMedia
  • 5. How it works The user composes a message—usually rather cryptic—on the phone keyboard. The phone sends it to the phone company network, where it is received by a computer dedicated to USSD. The answer from this computer is sent back to the phone. The answer could be seen on the phone screen. 5 MobiMedia Confidential MobiMedia
  • 6. Examples Airtel Money in India SharEpay WING in Cambodia SWAP Mobile in South Africa Mobipay in Spain M-Pesa in Tanzania mPay in Poland use USSD Facebook can be accessed through Airtel, Docomo without any GPRS using USSD (http://www.fonetwish.com/) http://teck.in/sbi-ussd-mobile-banking-services-for-low-end-non-java- phones.html 6 MobiMedia Confidential MobiMedia
  • 7. Short Message Peer-to-Peer (SMPP) Introduction Advantages Technology Examples 7 MobiMedia Confidential MobiMedia
  • 8. Introduction The Short Message Peer-to-Peer (SMPP) protocol is a telecommunications industry protocol for exchanging SMS messages between SMS peer entities such as short message service centers and/or External Short Messaging Entities It is often used to allow third parties (e.g. value-added service providers like news organizations) to submit messages, often in bulk. 8 MobiMedia Confidential MobiMedia