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Promotion strategy p1 of 3

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Soma D. Jurgensen
Soma D. Jurgensen

Part 1 of the 3 video series on promotion in the marketing mix presents definitions and cautions. What is NOT promotions and what is? Why shouldn't you use promotions like duct tape? What's in the other videos?

Marketing
1 of 5
Promotion Strategy Part 1 of 3
Marketing 101 - Promotion Part One: Definition  What promotion is NOT  What promotion IS  Cautions Part Two: Introduction  Push/Pull Strategies and tools  When to use push/pull tools Part Three: Planning  Match tools to marketing objectives  Deep dive into publicity  How’d you do? Soma Jurgensen, Intentional Growth Strategies
Defining Promotion …is NOT …IS  Set of activities  Designed to enhance sales  From the right buyer  At the right time How is demand generated?
Caution: Do not use for unintended purposes • Social media & the web are channels • Resist price slashing • Promotions aren’t duct tape
There’s more! Please Subscribe Today Business professionals check out our sister page: bit.ly/somaonYT

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Promotion strategy p1 of 3

  • 2. Marketing 101 - Promotion Part One: Definition  What promotion is NOT  What promotion IS  Cautions Part Two: Introduction  Push/Pull Strategies and tools  When to use push/pull tools Part Three: Planning  Match tools to marketing objectives  Deep dive into publicity  How’d you do? Soma Jurgensen, Intentional Growth Strategies
  • 3. Defining Promotion …is NOT …IS  Set of activities  Designed to enhance sales  From the right buyer  At the right time How is demand generated?
  • 4. Caution: Do not use for unintended purposes • Social media & the web are channels • Resist price slashing • Promotions aren’t duct tape
  • 5. There’s more! Please Subscribe Today Business professionals check out our sister page: bit.ly/somaonYT