Software AG CEO Karl-Heinz Streibich Keynote presentation at Innovation World 2013 October 8-10, 2013, San Francisco Marriott Marquis Regardless of industry, company size or business function, the "four forces" -- mobile, social, cloud and big data are transforming business processes and technology platforms in fundamental ways. Digital has re-shaped how companies manage security, loyalty, support, public service, supply chain, talent and other critical functions. And digital businesses like Amazon, Salesforce and Twitter are using the four forces to create new markets and topple industry titans. Now it's time for every business to take full advantage. Learn how to transform into a Digital Enterprise: The fundamental approach of leveraging services, devices and systems in new ways, maintaining a customer's investments - while using leading-edge integration platforms (within a hybrid cloud environment) to eliminate inefficiencies, manual steps, etc. Why to deploy the latest "big data" and "big memory" platforms to make fast sense of all your business data - and deliver that data in real time to users at the point of decision. How Software AG can enable you to map out, model and execute fully digital business processes that work across the entire business - powered by the four forces.