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It was only a couple of years ago that online qualitative studies were still approached skeptically by researchers. Today many case studies and publications illustrate that online qualitative research has become a valid methodology amongst many practitioners.
• Do we actually use the full potential that online qualitative research offers?
• How can we actually determine the quality of online qualitative research?
• Does the quality just lie in the eye of the observer? What works, what does not?
In this webinar, research and innovation consultant Nicole Reinhold will take you a step further and share with you her strategies to achieve high quality results by doing ‘activity-based’ online research.
As a specialist in research for innovation projects, Nicole creates customized research designs that creatively combine different type of research methodologies into one online study. Feeling like a sort of ‘composer’ of research designs, she will share with us some of her international ‘compositions.’