Developing traction for startups by Society3, Axel Schultze CEO,
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This document discusses the S3 Accelerator Program in Spring 2015. It will be a 10 week program focused on traction, go-to-market strategy, user growth initiatives, and presenting to investors. The program aims to help startups raise between €250,000 to €1,000,000 through the S3-Webstocks investor network and due diligence process. The outlook discusses building a global entrepreneurs community and hosting various pitch training and startup events throughout 2015. Office hours are also announced for January 29th.
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Developing traction for startups by Society3, Axel Schultze CEO,
- 1. © Copyright S3 Academy 2014#S3Accel #Society3 Axel Schultze, CEO Society3 Traction Development Meetup Jan 28
- 2. 2© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel
- 3. © Copyright S3 Academy 2014#S3Accel Business focus not product focus
- 4. 4© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Feature description Two apps Guest What the guest does What they see How they pay… Driver What the driver does, How it works for him What may happen… Benefits Price Convenience Vision Changing the entire process of serviced local transportation Cutting down overhead of the Taxi organizations by using a fully automated system and distributing savings to drivers and guest – who by the way only needs a smart phone As travel in our global society continuously increases we need way more convenient and more reliable services Uber changes the way local transportation is provided on a global scale – zero overhead Uber can be described in two ways
- 5. 5© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Building a $Billion Vision Transformational experience What are we delivering and what is changing with that delivery? Distinct market segment Who are we focusing on? Revolutionary business model What are we doing fundamentally different? For an evolving society What are the estimated evolutionary elements that drive the society we contribute to? Will they understand?
- 6. 6© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Vision based business modeling Elevator pitch Most needed resources (other than money) Biggest possible challenges Most important alliances Most important customers / segments Most relevant market players / competitors Defining how you sell your product/service
- 7. 7© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Go-to-market The vision is your foundation 1. Create a list of supporter i.e. Users, vendors, partners, communities… 2. Define how you go to market i.e. Events, promotions, direct acquisition, social media… 3. Set a bold but doable goal i.e. 2% growth per day 4. Define daily action with quantifiable objectives – feed into some reporting 5. Manage your growth – not your product
- 8. 8© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel 2% Growth Magic
- 9. 9© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Go viral
- 10. © Copyright S3 Academy 2014#S3Accel Making it happen timing is everything
- 11. 11© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel S3 Accelerator Program Spring 2015 Traction & Funding starting Mar 2 Traction Accelerator Program (zero equity) 10 Week intense program (1 topic / week) Vision solidification, go-to-market strategy User growth initiatives, viral marketing Attracting and presenting to investors Funding (no commission) --- Subscription S3-Webstocks investor / portfolio management Due diligence, valuation, terms Accessing ~500 active investors Raising € 250,000 to € 1,000,000
- 12. 12© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel 2015 Outlook Global Entrepreneurs Community Advocates network for our startups Buzz campaigns for our startups Pitch Training Events Officially Announcing S3 Webstocks Q1 Spring Accelerator / Fall Accelerator 40+ Society3 Startup Nights in 6+ locations More time for mentorship
- 13. 13© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel S3 Office hours Thursday, January 29th 3:00 – 5:00 pm 201 Mission St - Suite 1200 Contact Marita@society3.com
- 14. © Copyright S3 Academy 2014#S3Accel Questions? Follow me @AxelS Please tell me how we met Appearoo.com/AxelS
- 15. © Copyright S3 Academy 2014#S3Accel S3 BuzzThank You Next Event Tuesday Feb 18 How to raise $1 Million seed round