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© Copyright S3 Academy 2014#Society3
#Society3
Building a Silicon Valley like company
Market facing company culture
Meetup Apr 7
2© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
06.04.2015 2
3© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
3
100% Advocacy
No newsletter
No call center
No advertising
No email marketing
4© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
80% of purchase decisions
are influenced by mentions
and recommendations
Forrester Research
5© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
Businesses still invest Millions in:
Cold call campaigns
Conventional sales
Email Marketing
Advertise
News letter
6© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
Revenue?
93%
5 Days
7© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
San Francisco, CA + 1 (650) 384-0057
Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2014
$ 23 Billion
8© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
Silicon Valley - 20 x
Opportunity
True Innovation
Teams learned to disrupt not only improve
Vision
The European ‘step by step’ approach is
killing any investment
Learning & Sharing Capabilities
US teams can listen, learn, iterate and
execute better than any other culture.
9© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
Massive Market attention
Developing a highly effective market facing
company culture
Attracting users, partners and investors.
Silicon Valley businesses create enormous
market attention and go global – still doing
nothing a European startup could not do today.
10© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
11© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
12© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
13© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
2% Growth Magic
14© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
Lead Your Business
1. Try to grow your user base by 2% / day
2. Build a profound online presence and
share content on a daily base
3. Grow a powerful contact network
Network every single day
4. Manage your GTM strategy on a daily base
5. Use every opportunity to present
15© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
Own companyname.com
First release in English
Understand the core markets
Make global connections
Globalization is everywhere
16© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
S3 Accelerator Program Fall 2015
Traction & Funding starting Sep 14
Traction Accelerator Program (zero equity)
10 Week intense program (1 topic / week)
Vision solidification, go-to-market strategy
User growth initiatives, viral marketing
Presenting to – and attracting investors
Funding (no commission) --- Subscription
S3-FundersMart investor / portfolio management
Due diligence, valuation, terms
Accessing ~500 active investors
Raising € 250,000 to € 1,000,000
17© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
© Copyright S3 Academy 2014#Society3
1,000+ Successful Campaigns
5,000,000 Click Through
www.society3.com/traction-booster/
19© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#Society3
San Francisco, CA + 1 (415) 656-8700
Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com/s3-buzz/s3-buzz - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Get more
buzz for your
business
© Copyright S3 Academy 2014#Society3
Questions?
Follow me @AxelS
Please tell me how we met
Appearoo.com/AxelS
© Copyright S3 Academy 2014#Society3
S3 BuzzThank You

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Entrepreneurship on both sides of the Atlantic

  • 1. © Copyright S3 Academy 2014#Society3 #Society3 Building a Silicon Valley like company Market facing company culture Meetup Apr 7
  • 2. 2© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3 06.04.2015 2
  • 3. 3© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3 3 100% Advocacy No newsletter No call center No advertising No email marketing
  • 4. 4© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 80% of purchase decisions are influenced by mentions and recommendations Forrester Research
  • 5. 5© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3 Businesses still invest Millions in: Cold call campaigns Conventional sales Email Marketing Advertise News letter
  • 6. 6© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3 Revenue? 93% 5 Days
  • 7. 7© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3 San Francisco, CA + 1 (650) 384-0057 Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2014 $ 23 Billion
  • 8. 8© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3 Silicon Valley - 20 x Opportunity True Innovation Teams learned to disrupt not only improve Vision The European ‘step by step’ approach is killing any investment Learning & Sharing Capabilities US teams can listen, learn, iterate and execute better than any other culture.
  • 9. 9© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3 Massive Market attention Developing a highly effective market facing company culture Attracting users, partners and investors. Silicon Valley businesses create enormous market attention and go global – still doing nothing a European startup could not do today.
  • 10. 10© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3
  • 11. 11© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3
  • 12. 12© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3
  • 13. 13© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3 2% Growth Magic
  • 14. 14© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3 Lead Your Business 1. Try to grow your user base by 2% / day 2. Build a profound online presence and share content on a daily base 3. Grow a powerful contact network Network every single day 4. Manage your GTM strategy on a daily base 5. Use every opportunity to present
  • 15. 15© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3 Own companyname.com First release in English Understand the core markets Make global connections Globalization is everywhere
  • 16. 16© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3 S3 Accelerator Program Fall 2015 Traction & Funding starting Sep 14 Traction Accelerator Program (zero equity) 10 Week intense program (1 topic / week) Vision solidification, go-to-market strategy User growth initiatives, viral marketing Presenting to – and attracting investors Funding (no commission) --- Subscription S3-FundersMart investor / portfolio management Due diligence, valuation, terms Accessing ~500 active investors Raising € 250,000 to € 1,000,000
  • 17. 17© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3
  • 18. © Copyright S3 Academy 2014#Society3 1,000+ Successful Campaigns 5,000,000 Click Through www.society3.com/traction-booster/
  • 19. 19© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #Society3 San Francisco, CA + 1 (415) 656-8700 Europe + 49 (30) 2023-8748 Society3 Group – http://Society3.com/s3-buzz/s3-buzz - http://XeeMe.com/Society3 © Copyright Society3 - 2014 Get more buzz for your business
  • 20. © Copyright S3 Academy 2014#Society3 Questions? Follow me @AxelS Please tell me how we met Appearoo.com/AxelS
  • 21. © Copyright S3 Academy 2014#Society3 S3 BuzzThank You