We launched a Foursquare photo contest where consumers had a chance to win a $25 Jamba Juice gift card if they took a photo of their smoothie and upload it to Foursquare after checking in at their local South Florida Jamba Juice store.

1. SOCIAL MEDIA CAMPAIGN
Local Jamba Juice

2. WHAT: Foursquare Photo Contest
We launched a Foursquare photo contest where
consumers had a chance to win a $25 Jamba Juice gift
card if they took a photo of their smoothie and upload it
to Foursquare after checking in at their local South Florida
Jamba Juice store.
GOALS:
• To create excitement among consumers who were
eager to show off their Foursquare skills while competing
to win a prize.
• Create consumer engagement both online and offline.
• Get a boost in revenue.
• Increase consumers foot traffic to each store.

3. STEP 1
Online Banner Design and Campaign
Development

4. STEP 2
Foursquare Deal Setup
Set-up and
Launched
Special on
Foursquare

5. STEP 3
Create In-Store Social Awareness Banners
We created custom
window clings &
counter tops
to increase
campaign awareness
at store level.

6. Actual Clings and Table Toppers

7. END RESULT
*A Few of the Photo Entries

8. THE CONTEST:
The contest ran from November 7th, 2011 to
December 5th, 2011. Participants were
required to check-in to Jamba Juice on
Foursquare at any of the eleven-featured
locations, take a photograph of a
smoothie, and post the photograph on
Foursquare. Three winners were chosen to
receive a free $25 Jamba Juice gift card.

9. The Result:
• 312 New Customers that month.
• Built a collection of photos showing Jamba’s smoothies
on each local store Foursquare pages.
• Hundreds of Photos were uploaded within a 4 week
period.
• Over 1800 Check-ins.
• Drove hundreds of existing customers through the doors
who were eager to enter the contest.
• The photos and chatter about the contest from existing
customers encouraged their Twitter and Facebook friends
to go to the store to join the contest as well.

10. What We Do!
Sociallybuzz build campaigns that deliver a compelling message and dynamic experience for
your customers. We create buzz-worthy online and offline campaigns to help brands, franchises,
restaurants, nightclubs, and retail stores build an ongoing conversation and relationship with their
customers.
We assist businesses in developing and executing creative and effective strategic campaigns for
Online Growth, Social Media Engagement, New Product Release, New Location-Grand Opening,
Special Events, and Customer Awareness:
• Build Custom Campaign Micro Websites
• Run Strategic Ads (on Facebook, Google, Twitter and Other Relevant Online Properties)
• Develop Social Media Sweepstakes, Contest and Competition
• In-Store; Social Media Products (Stickers, Table Tent, Buttons, Pens, Cups, etc)
• In-Store Entertainment; New Location: Live DJ/Music
• In-Store; New Location: Up to 5 Social Media event managers on location
• In-Store; Location: Unlock and Claim Social Profiles
• Holiday Promotions
• Special Events
• Custom Campaign App Development
• Custom Campaigns
Implementing a campaign as part of your social media and marketing efforts can increase your customer
engagement, expand your social presence and build social awareness.
Contact us to learn more about our Social Media Campaign Services
888.354.1867 | info@sociallybuzz.com |www.Sociallybuzz.com