IT Communa Workshop #3 Mailchimp
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Το τρίτο σεμινάριο στην IT Communa για το Mailchimp.
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IT Communa Workshop #3 Mailchimp
- 2. Today’s topics • MailChimp WTF • Why would you need that • What can it do for me • How do I make it work • What’s the damage
- 3. Today’s topics • What is MailChimp • Email marketing • Features • Tutorial • Pricing
- 4. What is • Email marketing service • Web-based + mobile app • Freemium model (free + premium) • Part of Rocket Science Group • Transactional email app Mandril • SMS subscribers app Gather
- 6. Email marketing • 3.600.000.000 email accounts (2,4B users) • 54% of business emails are for marketing • 91% of consumers check their email daily, 76% of email opens occur <= 2 days • ROI of 4.300% 18 Stats Email Marketers Ought to Know, http://blog.hubspot.com/marketing/email-marketing-stats-list
- 7. Email marketing • Only 11% of emails are mobile responsive • 33% open emails by the subject line • 70% brands don’t personalize their emails • 34% companies have email marketing teams • 52.9% consumers never ‘opt down’ 100 Epic Email Marketing Statistics, http://blog.getvero.com/email-marketing-statistics/
- 8. Features What does it do?
- 9. Features • Email designer • Subscriber profiles • Automation personalization • Reports • A/B Testing
- 10. Email designer
- 11. Email designer • Built-in visual elements • Photo editor • Collaboration features • Test and preview in mobile • File manager, links checker
- 13. Subscriber profiles • Full contact details, Custom fields, notes • Activity tracking, purchase history • Lists, segments (e.g. source, location) • Conversations • Similar subscribers
- 15. Automation - personalization • Welcome new customers • Follow on website activity • Use purchase data • Email about events • Monitor performance, people in each step
- 16. Automation - personalization • Auto-schedule messages e.g. “Nice to meet you” 3 days after registration • Follow on website activity • Use purchase data • Email about events
- 17. Reports
- 18. Reports
- 19. Reports • Interactive graphs, printable reports • Subscriber activity, revenue, opens by location, bounces, unsubscribes • Industry comparison, trends • Click maps
- 20. Reports
- 21. A/B Testing
- 22. Real world What can it do for me?
- 24. Platform building • Owned medium vs. Social • Signup forms everywhere • Email database → Campaigns • CRM integration
- 25. Integrations • 700 integrations (44 pages) • divided in collections such as: • Drupal, WordPress, Google, Social • Magento, Salesforce, Shopify • Musicians, Nonprofits, Publishers
- 28. Tutorial How do I make it work?
- 29. Let’s build our MailChimp • Build a list • Design a newsletter • Hit big red “Send” button • Track the results
- 32. Pricing Entrepreneur ● Up to 1,200 subscribers or, up to 2,000 e-mail sends per month ● No automation, spam filter diagnostics, no delivery by time zone, Social Pro feature ○ Free
- 33. Pricing Growing business ● All features, unlimeted e-mails, fees per subscribers ○ 501 - 1,000, €12.26 ○ 2,800 - 5,000, €40,87 ○ 5,801 - 10,000, €61,31 ○ PayAsYouGo, 7,500 e-mails, €122,61
- 34. F.A.Q. - Ask me anything ❏ Google Analytics integration ❏ Social Media integration ❏ Optimal sending time ❏ Spam safeties
- 35. Trivia - Homework • 2014 for MailChimp, http://mailchimp.com/2014/ • The anatomy of a successful logo redesign, link • Awesome brand guidelines, link • Fucking awesome email marketing guides, link • Unbelievable data research, link • Lovely blog, link • Experts directory
- 36. How was 2014 for ? • 39,730,812 campaigns (151 McConaughey) • 100,500,000,000 emails sent • 26,975,867,587 opens • 441,843 A/B tests • 5,533,426 segments • 2,891,798 new email addresses added