This presentation includes the basic information about the Facebook ads, how it works and its purposes. Also it includes information on Social Aves, a leading Social Media Marketing Agency in Nepal, which caters satisfying services to its customers.

1. FACEBOOK ADS

2. INTRODUCTION TO FACEBOOK ADS
 Facebook ads are the advertising opportunities
available in Facebook.

3.  Facebook ads
appear in the right-
hand column of
pages throughout
Facebook under
‘Sponsored’ header.
 It sometimes paired
with news about
social actions (eg:
liking a page).

4.  It is a great way to increase your audience on the
social network and drive more engagement to your
Facebook Page.
 Facebook ads are on auction basis charged on per
clicks (CPC) or per 1000 impressions (CPM).

5. CPC AND CPM
 CPC stands for cost  CPM stands for cost
per click. per 1000 impressions.
 If you are paying for  If you are paying for
clicks, you’ll be impression, you’ll be
charged each time charged when people
someone clicks on see your ad.
your ad or sponsored
story.

6. Types of Ads
Page Post
Facebook Ads
Promotion Ads
Post Page Post
Sponsor Page Post
Page Ad Promotion Promotion
Story Promotion
on wall like story

7. FACEBOOK ADS ALWAYS APPEAR ON THE
RIGHT HAND SIDE DESCRIBING A PAGE
ONLY IN 90 CHARACTERS.

8. FACEBOOK ADS
Page Ad Sponsor Story
 Appears on right hand  Friend’s like story of a
side which contains page.
general information
about the page.

9. PAGE POST PROMOTION ADS ARE THE
STORIES ABOUT THE POST DONE ON A
PAGE.

10. PAGE POST PROMOTION ADS
Post Promotion on Wall: These appear on the news
feed of the users.

11. Page Post Promotion: These appear on the right
hand side showing the posts of a page.

12. Page Post Promotion Like Story: These are friend’s like
stories of a post of the page

13. HOW DOES IT WORK?
 Facebook ads are targeted according to a person’s
Facebook profile information.
 Depending upon the goals and the product that
the advertisers are advertising, they can set a
targeting filter to select which group of people
will see the ad.

14. TARGETING OPTIONS
 The option to choose
the location, gender,
age, likes and
interests, relationship
status, workplace and
education etc of the
target audience is the
‘Targeting options’.

15. 4 STEPS TO ADVERTISING ON FACEBOOK
 Build a Facebook page
 Connect to your fans with ads
 Engage your fans with great content on your
page
 Influence the friends of your fans.

16. SPONSORED STORIES REACH AND ENGAGE
YOUR FANS AND INFLUENCE THEIR
FRIENDS WHILE ADS REACH NEW
AUDIENCES.

17.  Mostly all ads are
applicable in both
desktop and mobiles.
 As mobile has no ad
column available it
appears as Sponsored
stories, page post ads
and promoted posts.

18. PURPOSE OF FACEBOOK ADS
 It helps people to discover your brand through
recommendations from their friends.
 Facebook Ads and Sponsored Stories allow you to
leverage the relationships you have built with
people to create word-of-mouth at scale.

19. FACEBOOK IN NEPAL
Users 1919080
Penetration Rate 6.63%
Largest age group 18-24 years
(909460 users)
Source: www.socialbakers.com/facebook-statistics/nepal

20. FACEBOOK ADVERTISING IN NEPAL
 Nepal is highly focused on Facebook when it
comes to social media marketing.
 Interactive marketing through Facebook pages
has become a very popular form of advertising,
especially for small businesses in Nepal.

21. TOP 5 FACEBOOK PAGES IN NEPAL
Brands Local Fans
Ncell 280552
AceTravels.com 182747
Australia Education and 100792
Career Consultants
Sparrow SMS 89413
Following the Path (Non- 83337
Profit Organization)
Source: http://www.socialbakers.com/facebook-pages/brands/nepal/

22. FACEBOOK AD COMPANIES IN NEPAL
 Social Aves Pvt. Ltd
 Facebook Ads Nepal (subsidiary of Café de Web
Pvt. Ltd.)
 Do Surf In (DSi) Pvt. Ltd.

23. SOCIAL AVES CLIENTS
 Jai Mata Di Gold Palace  Tata Nano Nepal
 Springwood Nepal  The Great India Education
Fair in Nepal
 BigMart Supermarket
 UB Group
 Dell Nepal
 Asus Nepal
 Dell Maldives
 Global Reach Nepal
 Dell Brunei
 Pashupati Delicious
 Exploredigital

24. FACEBOOK ADS
SAMPLES

26. THANKYOU
SOCIAL AVES PVT. LTD.
WWW.SOCIALAVES.COM
ANAMNAGAR 32, KATHMANDU
PH. NO. +977-1-4102693
[A LEADING SOCIAL MEDIA MARKETING COMPANY IN NEPAL]
POWERED BY: SPARROW SMS, A PRODUCT OF JANAKI TECHNOLOGY PVT. LTD.
WWW.JANAKITECH.COM