Do’s and don’ts on Facebook

1. Do’s and Don’ts on Facebook

2. The Do’s on Facebook
Focus on the Content
Encourage Interactions
Setup Contests and games
Reward your fans
Promote your Fan Page
Create Custom Tabs
Be prepared to respond to negative reviews
Follow Facebook policy

3. The Do’s on Facebook
Focus on the Content
Upload images, videos, texts and
other media types around your brand,
focusing on the interests of the
community you want to build.
Encourage Interactions
Try to engage users by asking and
answering on various updates. People
are more likely to interact to a human
tone of voice instead of a cold
corporate talking. Tip: Use @ before a
user name to mention specific users
–like twitter)

4. The Do’s on Facebook
Setup Contests and
games
Be creative! Motivate people to
participate and add entertainment
value to their online experience
Reward your fans
Why should I hit the “Like” button? Do
you offer only information for your
company and products? A way to
attract more “Like” thumbs is to offer
something special for your fans.
(Vouchers, special offers etc.)

5. The Do’s on Facebook
Promote your Fan Page
Add your Fan Page`s link in your website, blog, e-mail signatures
newsletters and printed media.
Create Custom Tabs
Create custom tabs with compelling images or videos. This could
be a presentation of your company, a contest announcement or
even an application.

6. The Do’s on Facebook
Be prepared to respond to
negative reviews
People are more likely to express their
negative reviews and comments
straight to the brand. We should always
be prepared to respond a negative
review rather than just trying to hide it or
delete. It requires a specific policy and
the right spokesperson to handle this
kind of situations.
Follow Facebook Policy
It becomes really important to follow
Facebook Policy, if you are a page
administrator. This will help you add
value to your page and also guarantee
you out of all legal issues. Please see
https://www.facebook.com/page_gui
delines.php

7. The Don’ts on Facebook
Don`t invite all of your friends
Don`t leave the spam posts
Don`t spam your users
Don`t forget the Privacy issues
Don`t create fake accounts
Don`t be so serious

8. The Don’ts on Facebook
Don`t invite all of your
friends
You should not invite all of your
friends but only the ones you
believe who are interested in the
page. It is really annoying to
receive notifications and
invitations from things you are not
interested in.
Don`t leave the spam
posts
Don`t let spam posts and links
within Fan Page`s wall. This kind
of moderation is not against
freedom but it ensures that users
will respect the community
members.

9. The Don’ts on Facebook
Don`t post from the
same source
Don`t keep on
posting only your website`s
feed, even if you have a news
media website.
Don`t spam your
users
Don`t
send promotional notification
s every day. It is not effective
but annoying.

10. The Don’ts on Facebook
Don`t forget the
Privacy issues
Don`t upload images or videos
and don’t tag users without a
given permission. Privacy is
a sensitive part that you must
be extra careful.
Don`t create fake
accounts
Don’t create fake accounts to
represent or support brands.
Your target in a social media
campaign is not to collect tons
of fans or friends but to
build relationships.

11. The Don’ts on Facebook
Don`t be so serious
For the community
managers: Don’t take
yourself so serious. People
always enjoy a cool
attitude.