Social Media World 2013: What a digital partner does for a brand
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This was presented on 19 June 2013 at Social Media World conference in Athens, Greece to an audience of 300-400 people. The video accompanying the presentation is here: http://www.youtube.com/watch?v=uZoIwYNyBLM In 10 minutes, the presentation gives the viewer an overview of how an agency can help a brand or business thrive in the digital media.
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“Budgetary constraints, with due respect, exist only in the minds of those in the public and private sector who are at best disingenuous in their claims of continuing attempts to rein in spending. A true and viable solution exists that will forever change Department of Defense acquisition processes, and it’s designated Transformational Recapitalization,” says Myron D. Stokes, Managing Director, Global HeavyLift Holdings, Inc a Defense Logistics Agency (DLA) list contractor..
“As described by national security strategist Dr. Sheila R. Ronis, Director, MBA/MSSL Programs and Associate Professor, Management, Walsh College, in a November 2004 Defense AT&L analysis “Transformational Recapitalization: Rethinking USAF Procurement Philosophies”, it is a financial management approach that is Einsteinian in its simplicity:
(Excerpt from Defense AT&L November/December 2004)
How the Strategy Works
“‘To illustrate, let’s apply this strategy to a fictitious Air Force need for a fleet of 300 aircraft. Instead of producing them at a very efficient rate of 75 per year for four years, produce them at a reasonably efficient rate of 20 per year for 15 years. Every four or five years, incorporate a technology spiral upgrade to new aircraft coming off the production line; however, do not retrofit existing aircraft. Near the end of the 15-year production, begin selling the oldest, less capable aircraft while they still have at least half their useful life remaining. Then, instead of closing the production line, continue producing new aircraft to replace those sold.
“‘Theoretically, the production line can continue indefinitely until either technology or requirements drive the need to produce an entirely new platform or when demand for the used aircraft dries up.
“‘Although the unit price of each aircraft may be slightly higher, the lower production rate combined with used aircraft sales revenue should decrease overall cash flow and provide much-needed stability to the budget and our industrial base. In addition, this strategy not only facilitates spiral development, but also ensures that the U.S. military flies the most capable aircraft while avoiding maintenance and operating costs for aging aircraft.
“‘For the 10-year-old (now 15) C-17, now is the time to start selling older less capable craft and continue production of new ones for the Air Force. As the last major aircraft production line in southern California, it would be devastating to lose that industrial capacity in 2008 (now 2011) when the 180th (216th approx.) aircraft is finished. Reducing the rate to 12 per year and selling off older inventory would not only allow the production line to continue for another 10 years, but applying the resale value and avoiding upgrade modifications would significantly reduce the cost of increasing the capacity of the fleet.DEFENSE AT&L 2004: TRANSFORMATIONAL RECAPITALIZATION: RETHINKING US AIR FORCE...
DEFENSE AT&L 2004: TRANSFORMATIONAL RECAPITALIZATION: RETHINKING US AIR FORCE...GLOBAL HEAVYLIFT HOLDINGS
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“Budgetary constraints, with due respect, exist only in the minds of those in the public and private sector who are at best disingenuous in their claims of continuing attempts to rein in spending. A true and viable solution exists that will forever change Department of Defense acquisition processes, and it’s designated Transformational Recapitalization,” says Myron D. Stokes, Managing Director, Global HeavyLift Holdings, Inc a Defense Logistics Agency (DLA) list contractor..
“As described by national security strategist Dr. Sheila R. Ronis, Director, MBA/MSSL Programs and Associate Professor, Management, Walsh College, in a November 2004 Defense AT&L analysis “Transformational Recapitalization: Rethinking USAF Procurement Philosophies”, it is a financial management approach that is Einsteinian in its simplicity:
(Excerpt from Defense AT&L November/December 2004)
How the Strategy Works
“‘To illustrate, let’s apply this strategy to a fictitious Air Force need for a fleet of 300 aircraft. Instead of producing them at a very efficient rate of 75 per year for four years, produce them at a reasonably efficient rate of 20 per year for 15 years. Every four or five years, incorporate a technology spiral upgrade to new aircraft coming off the production line; however, do not retrofit existing aircraft. Near the end of the 15-year production, begin selling the oldest, less capable aircraft while they still have at least half their useful life remaining. Then, instead of closing the production line, continue producing new aircraft to replace those sold.
“‘Theoretically, the production line can continue indefinitely until either technology or requirements drive the need to produce an entirely new platform or when demand for the used aircraft dries up.
“‘Although the unit price of each aircraft may be slightly higher, the lower production rate combined with used aircraft sales revenue should decrease overall cash flow and provide much-needed stability to the budget and our industrial base. In addition, this strategy not only facilitates spiral development, but also ensures that the U.S. military flies the most capable aircraft while avoiding maintenance and operating costs for aging aircraft.
“‘For the 10-year-old (now 15) C-17, now is the time to start selling older less capable craft and continue production of new ones for the Air Force. As the last major aircraft production line in southern California, it would be devastating to lose that industrial capacity in 2008 (now 2011) when the 180th (216th approx.) aircraft is finished. Reducing the rate to 12 per year and selling off older inventory would not only allow the production line to continue for another 10 years, but applying the resale value and avoiding upgrade modifications would significantly reduce the cost of increasing the capacity of the fleet.DEFENSE AT&L 2004: TRANSFORMATIONAL RECAPITALIZATION: RETHINKING US AIR FORCE...
DEFENSE AT&L 2004: TRANSFORMATIONAL RECAPITALIZATION: RETHINKING US AIR FORCE...GLOBAL HEAVYLIFT HOLDINGS
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Social Media World 2013: What a digital partner does for a brand
- 1. Digital Partner: The “outsourcing” approach socialab 19 June 2013
- 3. Why am I important? In the last years I have... • Worked with 40 global & naIonal brands • Presented case studies to more than 10 congresses and seminars • Blogged every day my experiences and those of others
- 19. Facebook Apps
- 21. EdgeRank
- 22. YOUTUBE
- 23. TwiQer
- 24. INSTAGRAM
- 25. PINTEREST
- 26. FOURSQUARE
- 27. LINKEDIN
- 29. EdgeRank αυτός ο άγνωστος