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Crash Course in Digital Marketing
7 October 2017 for i-Bank
to do more
than just nod.
Why educate myself in Digital Marketing?
George Anagnostopoulos Socialab
Founder & CEO
Founder & CEO at Socialab, head of BusinessStrategy.
Digital content creator since 1994 in thefirst Greek web-zine. Digital Marketer
since 1999, in a LSE-listed UK startup with a £70m market cap.Worked with DDB’s
digitalbranch in 2002, and then as a freelancer with clients in the US & UK.
Founded Socialab is 2009 as a digitalagency and expanded into a
360-agency with ATL, BTL, PR and Digitalcreative and media buying.
Currently sitting in the Board of Directorsof 4 companies
in Web, Tech & Media.
Trainer in Digital Transformation, Mentor in Web Entrepreneurship.
Georgeis usually involved in projects on a level that requires
synergies or sponsorsof big scale events, politicalinfluence,
contactswith Googleor Facebook, etc.
Why are users
To mainly consume and secondly produce content. Not to see ads.
That’s why Marketers need to be creative and have a variety of tools!
/ DIGITAL PR
Channels & Tools in Digital
The process from making a stranger your customer
Seen the campaign
Clicked-through to ALBA
Visited more than 1 page
Downloaded the course guide
Submitted their information
The way customers go from one stage to the next in a funnel.
Can also mean Tap in Mobile or Tablets.
Speaking of Funnel, how did you hear about this course?
Loading of an ad in a web page.
Times an ad was displayed.
Not how many times it was actually seen.
An impression that was actually displayed on the user’s screen
(usually: at least 50% of its surface for at least 1-3 seconds)
Pay Per Click
The most prevalent advertising model in global advertising networks.
UI / UX“ ”
User Interface / User eXperience