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i-bank

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This is our presentation in partnership with NBG/i-bank. A crash course in Digital Marketing.

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  1. 1. Crash Course in Digital Marketing 7 October 2017 for i-Bank Athens, Greece
  2. 2. People want to do more than just nod. Why educate myself in Digital Marketing?
  3. 3. George Anagnostopoulos Socialab Founder & CEO Founder & CEO at Socialab, head of BusinessStrategy. Digital content creator since 1994 in thefirst Greek web-zine. Digital Marketer since 1999, in a LSE-listed UK startup with a £70m market cap.Worked with DDB’s digitalbranch in 2002, and then as a freelancer with clients in the US & UK. Founded Socialab is 2009 as a digitalagency and expanded into a 360-agency with ATL, BTL, PR and Digitalcreative and media buying. Currently sitting in the Board of Directorsof 4 companies in Web, Tech & Media. Trainer in Digital Transformation, Mentor in Web Entrepreneurship. Georgeis usually involved in projects on a level that requires synergies or sponsorsof big scale events, politicalinfluence, contactswith Googleor Facebook, etc.
  4. 4. ClienteleClientele
  5. 5. Quick question Why are users online? To mainly consume and secondly produce content. Not to see ads. That’s why Marketers need to be creative and have a variety of tools!
  6. 6. ADVERTISING SOCIAL MEDIA APPLICATIONS ONLINE VIDEO SEM: SEO/PPC CONTENT MARKETING / DIGITAL PR EMAIL MARKETING BRAND MONITORING WEB DESIGN MOBILE MARKETING AFFILIATE MARKETING BRAND ADVOCATES/ AMBASSADORS STRATEGY Channels & Tools in Digital
  7. 7. Terminology Funnel“ ” The process from making a stranger your customer
  8. 8. Target population Seen the campaign Clicked-through to ALBA Visited more than 1 page Downloaded the course guide Submitted their information Signed up! 500,000 users 250,000 users 20,000 users 10,000 users 1,000 users 100 users 30 clients!
  9. 9. Terminology Click“ ” The way customers go from one stage to the next in a funnel. Can also mean Tap in Mobile or Tablets. Speaking of Funnel, how did you hear about this course?
  10. 10. Terminology Impression“ ” Loading of an ad in a web page. Times an ad was displayed. Not how many times it was actually seen.
  11. 11. Terminology Viewable Impression “ ” An impression that was actually displayed on the user’s screen (usually: at least 50% of its surface for at least 1-3 seconds)
  12. 12. Terminology PPC“ ” Pay Per Click The most prevalent advertising model in global advertising networks.
  13. 13. Terminology UI / UX“ ” User Interface / User eXperience
  14. 14. UI / UX
  15. 15. Thank you! Download this presentation at: www.Slideshare.net/Socialab/i-bank Find Out More about the course: dm@socialab.gr

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