Social Media for Civil Society programme and booking form for Cornwall 2010

1. The Programme
Social Media for Civil Society™ is an innovative
marketing programme created by Social Traders
CIC, a social enterprise that promotes trade for
social purpose. This one day programme enables
charities, social enterprises and voluntary
organisations to improve the marketing of their
services and engage directly with customers and
supporters using social media tools such as
Facebook, Twitter, LinkedIn, Slideshare,
Wordpress, Google and YouTube.
Why the programme
Marketing is changing rapidly in response to the widespread use of social media for both personal
and business use. The need today for every organisation to build open and transparent
relationships with its customers, partners and investors is of paramount importance and civil
society is no exception. The 2010 report by Carnegie UK Trust “Civil Society and Social Media:
Making the Connection” forecasts that should civil society organisations fail to become more
flexible and adaptable; those which do not adapt to changing technologies risk becoming irrelevant.
Civil society associations must consider how developments in technology will affect relationships
with their members/supporters and should prepare for a world in which technology is mainstream.
Who should attend
The programme is designed for people with responsibility or real interest in marketing and
promoting their project, voluntary group, charitable organisation or social enterprise. Trustees,
directors, staff members and volunteers are all welcome. Those organisations with an agreed
business plan or marketing campaign will benefit the most from participation. A basic working
knowledge of the internet /email is required.
How to book your place
Each programme offers up to 10 places in order that participants will gain the most from both the
learning module and online starter session. This ensures that your organisation begins to benefit
immediately from using social media marketing tools. To register please print off a copy of the
booking form below.

2. What participants will gain
Understanding what ‘free’ social media is really about
Knowledge of different social media tools and their uses
Recognition of the way social media can enhance your marketing strategy
Keys to selecting social media tools to meet your particular marketing needs
Practical online starter session in the computer suite using social media tools
Awareness of the time-cost associated with social media strategies
Follow up support and introduction to local social media networks
What the approach will be
The Social Media for Civil Society™ programme is facilitated by Bob Northey, Director of Social
Traders CIC. Bob is a SFEDI accredited business coach and professional trainer with 25 years
experience in the management and marketing of social enterprises and acknowledged as an expert
in social media. The programme will enable you to identify your key marketing messages, know
your primary customer/supporter audiences and help establish a clear business case for social
media. Participants will be offered a jargon-free, practical approach to learning that builds on the
knowledge and experience of participants in a relaxed, friendly and supportive environment.
Social Media for Civil Society programme in Cornwall
Liskeard St Austell
Friday Friday
11th February 2011 11th March 2011
9:30am – 4:00pm 9:30am – 4:00pm
Liskerrett Centre, Tregeagle Suite,
Liskeard Roche
What the programme costs
• The cost for participants from not-for-profit organisations is £45
(refreshments and lunch included)
• The cost for participants from the public or private sector is £60
(refreshments and lunch included)
Contact
Bob Northey, Social Traders, St Austell, Cornwall
Email: bob.northey@socialtraders.org Web: www.socialtraders.org.uk
Twitter: www.twitter.com/socialtraders Mobile: 07803 193388
©September 2010

3. Programme Booking Form
Organisation:
Sector:
Public □ Private □ Not for profit □
Participant Name:
Role/Job title
Email
I wish to book my
place on the next
programme: Website
Tick
Address:
11th February □
11th March □
I enclose a cheque for
£45 / £60 made Postcode
payable to
Social Traders □ Telephone:
Return this form with Any disability requirements
payment to:
Social Traders
Any dietary requirements
Northcott House
Carthew
St Austell
PL26 8XG
Confirmation of your booking along with full details
of directions and the venue will be sent by email