Here are 5 restaurants that standout using Facebook Timeline.

1. Case study: 5 Restaurants That
Standout On Facebook Timeline

2. Great cover
photo!
Make
• $500 targeted FB ad campaign increased reservations
FB fans by 450% (now over 6,000+ fans) Menu
from
• Food photos, daily specials, nightlife events Facebook
resulted in 1500% increase in overall FB

3. App: Check-in on FourSquare or Great cover
Facebook with 2 friends and get a photo!
free appetizer. = Social & engaging
Engaging quiz app on why you Shout out to fans builds
are headed to happy hour. loyalty.
Cool app that allows you to
invite your friends to happy
hour at Chiles

4. Great cover
photo!
What you can’t see:
Video + Every 1st
• Custom tab “Get a Freebie” which offers Locator to Friday of the month
free appetizer, free entrée on your birthday, their many they feature a new
exclusive access behind the scenes at musical artist and give
restaurants away a downloadable
Houlihans and swag JUST for giving them track
your email address!

5. Yummy cover
photo!
+
Advertising
What you can’t see: Locator &
Rewards
• videos, events, & gift Program/Ema Jobs
Menus
il sign-up
cards.

6. Great cover
photo!
Arrow makes you
read
Coupons/Promotion Letting you
s. Contests know they
easy to see. are on
Pinterest

7. Interesting
cover photo!
Locator to
What you can’t see:
their many
•Lots of big juicy tantalizing photos on the Promotions restaurants
page.
• Engaging with community

8. Key Success Factors:
 Visually appealing
Great cover photos
 Interactive
Promotions/Contests/Quizzes
 Engaging/Informative
Locator app/Map
Email sign-up app
Menus

9. Cover Photos
 One of these examples violates Facebook’s rules for brand Cover
Photos – canyou guess which one it is? Enter
it in the comments.
(From Facebook) Cover
All covers are public. This means that anyone who visits your Page will
be able to see your cover. Covers can't be deceptive, misleading, or
infringe on anyone else's copyright. You may not encourage people to
upload your cover to their personal timelines.
Covers may not include:
 i. price or purchase information, such as "40% off" or "Download it on
socialmusic.com";
 ii. contact information such as a website address, email, mailing
address, or information that should go in your Page's "About" section;
 iii. references to Facebook features or actions, such as "Like" or
"Share" or an arrow pointing from the cover photo to any of these
features; or
 iv. calls to action, such as "Get it now" or "Tell your friends."

10. Want to STANDOUT? Contact
Us.
Tracy Sestili is CEO and founder of
Social Strand Media, a social media
strategy firm.
She helps companies develop
strategic brand platforms and social
media strategies that drive
constituent engagement and
business growth, with a focus on
engaging in social media with
minimal time, money and resources.
Find her on Twitter @tracysestili
Find her on Facebook at
facebook.com/tracysestili
Connect with her on LinkedIn at
linkedin.com/in/tracysestili