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Web Stories
The end of obscurity
socialstarter.com
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
How the web shapes a brand
Vs.
How a brand shapes the web
Part 1
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Every action on the web makes an impact
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Company side
Customer side
Every action in Web 2.0 makes two
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Customerside
Companyside
Blog
Images/Video
Outreach
Insights
Backlinks
Feedback
Previews
Dialogue
Comments
Popularity
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Influence
Vs.
Equilibrium
Part 2
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Ripples of Influence
Customerside
Companyside
equilibrium
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Company side
Customer side
Insights
Messaging
Feedback
Brand Perception
equilibrium
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Brand Identity
Vs.
Communication Influence
Part 3
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Brand
Identity
Mktg.
strategy
Online
Offline
Web
1.0
Web
2.0
Web
3.0
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Awareness
Vs.
Interest
Part 4
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Web 1.0
Awareness
Interest
Quantitative Insights
Traditional Website
Mono-directional communication
Passive participation
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Talking
Vs.
Engaging
Part 5
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Web 2.0
Social Media Activities
Bi-directional communication
Active participation
Awareness
Interest
Reputation
Trust
Popularity
Authority
Community
Loyalty
Following
Empathy
Immediacy
Respect
Insights
Relevance
Quantitative Insights
Qualitative Insights
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Service
Vs.
Solutions
Part 6
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Web 3.0
Web Applications
Personalized Services
Active participation
Personalized Services
Reputation
Trust
Authority
Loyalty
Immediacy
Insights
Relevance
Quantitative Insights
Qualitative Insights
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Simplicity
Vs.
Sophistication
Part 7
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Brand Objectives
Web 1.0 Web 2.0 Web 3.0
Traditional Website Social Media Activities Web Applications
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Simplicity
Vs.
Scalability
Part 8
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Brand Objectives
Web
1.0
Web
2.0
Web
3.0
Traditional
Website
Social Media
Activities
Web
Applications
Brand Objectives
Web
1.0
Web
2.0
Web
3.0
Traditional
Website
Social Media
Activities
Web
Applications
Brand Objectives
Web
1.0
Web
2.0
Web
3.0
Traditional
Website
Social Media
Activities
Web
Applications
Multi-brand Strategy
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Simplicity
Vs.
ROI
Part 9
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Return on Investment
Web 1.0 Web 2.0 Web 3.0
Awareness
Interest
Quantitative Insights
Awareness
Interest
Reputation
Trust
Popularity
Authority
Community
Loyalty
Following
Empathy
Immediacy
Respect
Insights
Relevance
Quantitative Insights
Qualitative Insights
Personalized Services
Reputation
Trust
Authority
Loyalty
Immediacy
Insights
Relevance
Quantitative Insights
Qualitative Insights
large mediumsmall
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
ROI
Vs.
Cost
Part 10
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
ROI
Cost
large
medium
small
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
The web promise
Vs.
Added value
Part 11
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Enrich
Simplify
inspiration: Hugh MacLeod
This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
The End.
The beginning of clarity
socialstarter.com

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Web stories - The end of obscurity.

  • 1. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Web Stories The end of obscurity socialstarter.com
  • 2. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. How the web shapes a brand Vs. How a brand shapes the web Part 1
  • 3. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Every action on the web makes an impact
  • 4. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Company side Customer side Every action in Web 2.0 makes two
  • 5. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Customerside Companyside Blog Images/Video Outreach Insights Backlinks Feedback Previews Dialogue Comments Popularity
  • 6. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Influence Vs. Equilibrium Part 2
  • 7. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Ripples of Influence Customerside Companyside equilibrium
  • 8. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Company side Customer side Insights Messaging Feedback Brand Perception equilibrium
  • 9. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Brand Identity Vs. Communication Influence Part 3
  • 10. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Brand Identity Mktg. strategy Online Offline Web 1.0 Web 2.0 Web 3.0
  • 11. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Awareness Vs. Interest Part 4
  • 12. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Web 1.0 Awareness Interest Quantitative Insights Traditional Website Mono-directional communication Passive participation
  • 13. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Talking Vs. Engaging Part 5
  • 14. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Web 2.0 Social Media Activities Bi-directional communication Active participation Awareness Interest Reputation Trust Popularity Authority Community Loyalty Following Empathy Immediacy Respect Insights Relevance Quantitative Insights Qualitative Insights
  • 15. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Service Vs. Solutions Part 6
  • 16. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Web 3.0 Web Applications Personalized Services Active participation Personalized Services Reputation Trust Authority Loyalty Immediacy Insights Relevance Quantitative Insights Qualitative Insights
  • 17. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Simplicity Vs. Sophistication Part 7
  • 18. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Brand Objectives Web 1.0 Web 2.0 Web 3.0 Traditional Website Social Media Activities Web Applications
  • 19. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Simplicity Vs. Scalability Part 8
  • 20. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Brand Objectives Web 1.0 Web 2.0 Web 3.0 Traditional Website Social Media Activities Web Applications Brand Objectives Web 1.0 Web 2.0 Web 3.0 Traditional Website Social Media Activities Web Applications Brand Objectives Web 1.0 Web 2.0 Web 3.0 Traditional Website Social Media Activities Web Applications Multi-brand Strategy
  • 21. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Simplicity Vs. ROI Part 9
  • 22. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Return on Investment Web 1.0 Web 2.0 Web 3.0 Awareness Interest Quantitative Insights Awareness Interest Reputation Trust Popularity Authority Community Loyalty Following Empathy Immediacy Respect Insights Relevance Quantitative Insights Qualitative Insights Personalized Services Reputation Trust Authority Loyalty Immediacy Insights Relevance Quantitative Insights Qualitative Insights large mediumsmall
  • 23. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. ROI Vs. Cost Part 10
  • 24. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. ROI Cost large medium small
  • 25. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. The web promise Vs. Added value Part 11
  • 26. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. Enrich Simplify inspiration: Hugh MacLeod
  • 27. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner. The End. The beginning of clarity socialstarter.com