This is a helicopter view of corporate online communication strategies we prepared for a multi-national multi-brand group.
The idea was not to dig deep into specifics but to simplify the overall strategy into bite-sized chunks that the entire board could easily relate to.
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Web stories - The end of obscurity.
1. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Web Stories
The end of obscurity
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2. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
How the web shapes a brand
Vs.
How a brand shapes the web
Part 1
3. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Every action on the web makes an impact
4. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Company side
Customer side
Every action in Web 2.0 makes two
5. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Customerside
Companyside
Blog
Images/Video
Outreach
Insights
Backlinks
Feedback
Previews
Dialogue
Comments
Popularity
6. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Influence
Vs.
Equilibrium
Part 2
7. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Ripples of Influence
Customerside
Companyside
equilibrium
8. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Company side
Customer side
Insights
Messaging
Feedback
Brand Perception
equilibrium
9. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Brand Identity
Vs.
Communication Influence
Part 3
10. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Brand
Identity
Mktg.
strategy
Online
Offline
Web
1.0
Web
2.0
Web
3.0
11. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Awareness
Vs.
Interest
Part 4
12. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Web 1.0
Awareness
Interest
Quantitative Insights
Traditional Website
Mono-directional communication
Passive participation
13. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Talking
Vs.
Engaging
Part 5
14. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Web 2.0
Social Media Activities
Bi-directional communication
Active participation
Awareness
Interest
Reputation
Trust
Popularity
Authority
Community
Loyalty
Following
Empathy
Immediacy
Respect
Insights
Relevance
Quantitative Insights
Qualitative Insights
15. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Service
Vs.
Solutions
Part 6
16. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Web 3.0
Web Applications
Personalized Services
Active participation
Personalized Services
Reputation
Trust
Authority
Loyalty
Immediacy
Insights
Relevance
Quantitative Insights
Qualitative Insights
17. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Simplicity
Vs.
Sophistication
Part 7
18. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Brand Objectives
Web 1.0 Web 2.0 Web 3.0
Traditional Website Social Media Activities Web Applications
19. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Simplicity
Vs.
Scalability
Part 8
20. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Brand Objectives
Web
1.0
Web
2.0
Web
3.0
Traditional
Website
Social Media
Activities
Web
Applications
Brand Objectives
Web
1.0
Web
2.0
Web
3.0
Traditional
Website
Social Media
Activities
Web
Applications
Brand Objectives
Web
1.0
Web
2.0
Web
3.0
Traditional
Website
Social Media
Activities
Web
Applications
Multi-brand Strategy
21. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Simplicity
Vs.
ROI
Part 9
22. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Return on Investment
Web 1.0 Web 2.0 Web 3.0
Awareness
Interest
Quantitative Insights
Awareness
Interest
Reputation
Trust
Popularity
Authority
Community
Loyalty
Following
Empathy
Immediacy
Respect
Insights
Relevance
Quantitative Insights
Qualitative Insights
Personalized Services
Reputation
Trust
Authority
Loyalty
Immediacy
Insights
Relevance
Quantitative Insights
Qualitative Insights
large mediumsmall
23. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
ROI
Vs.
Cost
Part 10
24. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
ROI
Cost
large
medium
small
25. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
The web promise
Vs.
Added value
Part 11
26. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
Enrich
Simplify
inspiration: Hugh MacLeod
27. This document is the intellectual property of Social Starter Srl, and was created for demonstration purposes only.It may not be modified, organized or re-utilized in any way without the express written permission of the rightful owner.
The End.
The beginning of clarity
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