A Report on the Coke Studio. The Popularity of MTV’s Coke Studio on Social Media is on a Downward Trend

1. A SOCIAL MEDIA ANALYSIS OF
COKE STUDIO
By Simplify360
Period: Aug 20 to Sep 20, 2013
1

2. ©SIMPLIFY360 Slide No. 2
AR RAHMAN CLINTON CEREJO HITESH SONIKPAPONRAM SAMPATH SALIM SULAIMANAMIT TRIVEDI
1,083
891
742 692
482
166
48
Ram Sampath AR Rahman Clinton Cerejo Salim
Sulaiman
Papon Amit Trivedi Hitesh Sonik
1 2 3 4 5 6 7
RAM SAMPATH IS THE MOST TALKED ABOUT
PRODUCER
Number of mentions for the producers
Source: simplify360, Aug 20 to Sept 20, 2013

3. ©SIMPLIFY360 Slide No. 3
AR RAHMAN CLINTON CEREJO HITESH SONIKPAPON
RAM
SAMPATH
SALIM SULAIMAN AMIT TRIVEDI
395
262 238
58 27 36 9
597
575
466
596
423
120
340
200
400
600
800
1000
Ram Sampath AR Rahman Clinton
Cerejo
Salim
Sulaiman
Papon Amit Trivedi Hitesh Sonik
Twitter Youtube Post Discussions
Blogs News Customsite
Google+ Facebook
1 2 3 4 5 6 7
FACEBOOK AND TWITTER ARE THE TWO MOST USED
PLATFORMS
Number of mentions for the producers
Source: simplify360, Aug 20 to Sept 20, 2013

4. ©SIMPLIFY360 Slide No. 4
RAM SAMPATH
1
ANALYSIS ON RAM SAMPATH
Kattey by Ram Sampath,
Bhanvari Devi, Hard Kaur is the
most shared video.
1,332,330
views on YouTube
GENDER OF FANS
FEMALE MALE
22% 78%
1 Delhi 23%
2 Mumbai 15%
3 Pune 15%
4 Jodhpur 8%
5 Indore 8%
TOP 5 CITIES OF FANS
1 Maharashtra 28%
2 Karnataka 20%
3 NCT 10%
4 Tamil Nadu 8%
5 West Bengal 7%
TOP 5 STATES OF FANS
17% 47% 36%
Negative Positive Neutral
SENTIMENTS OF FAN

5. ©SIMPLIFY360 Slide No. 5
AR RAHMAN
2
ANALYSIS OF AR RAHMAN
Zariya is the most shared video
on social media.
GENDER OF FANS
FEMALE MALE
21% 79%
1 Chennai 24%
2 Mumbai 14%
3 Bangalore 13%
4 Delhi 10%
5 Pune 7%
TOP 5 CITIES OF FANS
1 Tamil Nadu 30%
2 Maharashtra 22%
3 Karnataka 16%
4 NCT 9%
5 Andhra Pradesh 7%
TOP 5 STATES OF FANS
9% 50% 41%
Negative Positive Neutral
SENTIMENTS OF FAN
1,752,994
views on YouTube

6. ©SIMPLIFY360 Slide No. 6
CLINTON CEREJO
3
ANALYSIS OF CLINTON CEREJO
Pir Jalanai is the most shared
video.
GENDER OF FANS
FEMALE MALE
21% 79%
1 Mumbai 42%
2 Delhi 14%
3 Bangalore 8%
4 Pune 6%
5 Chennai 5%
TOP 5 CITIES OF FANS
1 Maharashtra 51%
2 NCT 14%
3 Karnataka 9%
4 Tamil Nadu 6%
5 Haryana 3%
TOP 5 STATES OF FANS
6% 69% 26%
Negative Positive Neutral
SENTIMENTS OF FAN
135,921
views on YouTube

7. ©SIMPLIFY360 Slide No. 7
SALIM SULAIMAN
4
ANALYSIS OF SALIM SULAIMAN
Bismillah is the most shared
video.
GENDER OF FANS
FEMALE MALE
26% 74%
1 Mumbai 33%
2 Kolkata 14%
3 Bangalore 7%
4 Bandra 7%
5 Delhi 6%
TOP 5 CITIES OF FANS
1 Maharashtra 47%
2 West Bengal 15%
3 Gujarat 9%
4 Karnataka 8%
5 NCT 6%
TOP 5 STATES OF FANS
5% 65% 30%
Negative Positive Neutral
SENTIMENTS OF FAN
451,516
views on YouTube

8. ©SIMPLIFY360 Slide No. 8
PAPON
5
ANALYSIS OF PAPON
Tauba is the most shared video
GENDER OF FANS
FEMALE MALE
27% 73%
1 Mumbai 18%
2 Bangalore 14%
3 Guwahati 13%
4 Pune 9%
5 Delhi 6%
TOP 5 CITIES OF FANS
1 Maharashtra 34%
2 Assam 23%
3 Karnataka 15%
4 NCT 5%
5 Tamil Nadu 5%
TOP 5 STATES OF FANS
3% 57% 40%
Negative Positive Neutral
SENTIMENTS OF FAN
154,196
views on YouTube

9. ©SIMPLIFY360 Slide No. 9
AMIT TRIVEDI
6
ANALYSIS OF AMIT TRIVEDI
Kattey by RAM SAMPATHh,
Bhanvari Devi, Hard Kaur is the
most shared video.
GENDER OF FANS
FEMALE MALE
32% 68%
1 Mumbai 26%
2 Bangalore 11%
3 Delhi 11%
4 Chennai 7%
5 Pune 6%
TOP 5 CITIES OF FANS
1 Maharashtra 46%
2 NCT 11%
3 Tamil Nadu 11%
4 Karnataka 11%
5 West Bengal 5%
TOP 5 STATES OF FANS
10% 60% 30%
Negative Positive Neutral
SENTIMENTS OF FAN
38,603
views on YouTube

10. ©SIMPLIFY360 Slide No. 10
HITESH SONIK
7
ANALYSIS OF HITESH SONIK
• His performance with Jyoti &
Sultana Nooran is the most
shared video.
• Videos in Season 2 is shared more
than season 3 videos
GENDER OF FANS
FEMALE MALE
16% 84%
1 Delhi 23%
2 Mumbai 15%
3 Pune 15%
4 Jodhpur 7.69%
5 Indore 8%
TOP 5 CITIES OF FANS
1 Maharashtra 40%
2 NCT 20%
3 Punjab 10%
4 Rajasthan 10%
5 Madhya Pradesh 10%
TOP 5 STATES OF FANS
9% 73% 18%
Negative Positive Neutral
SENTIMENTS OF FAN
516,897
views on YouTube

11. ©SIMPLIFY360 11
0
100
200
300
400
500
600
700
800
23-Aug 25-Aug 27-Aug 29-Aug 31-Aug 02-Sep 04-Sep 06-Sep 08-Sep 10-Sep 12-Sep 14-Sep 16-Sep 18-Sep 20-Sep
THE POPULARITY OF THE SHOW ON SOCIAL MEDIA IS
ON A DOWNWARD TREND
AIRING OF EPISODE 3
AIRING OF EPISODE 4
AIRING OF EPISODE 5
Mentions of “coke studio” over time
Source: simplify360, Aug 23 to Sept 20, 2013

12. ©SIMPLIFY360 12
HOW IS COKE STUDIO TALKED ABOUT?

13. About Simplify360
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