Videocon Mobile Phones is making a big push for the growing Smartphone & Tablet market in India. Since its launch, they have introduced new models in the market offering consumers a great value proposition combined with the latest in style & technology.

1. Independence Day Quiz Contest
Case Study

2. Introduction
Videocon Mobile Phones is making a big
push for the growing Smartphone &
Tablet market in India. Since its launch,
they have introduced new models in the
market offering consumers a great value
proposition combined with the latest in
style & technology.

3. Campaign Objective
To increase Awareness for their new
budget smartphone from Infinium
Series – X30Pro

4. Campaign Idea
To leverage the sentiment around
Independence Day for the
promotion of the Videocon
X30Pro Smartphone.

5. Execution
 Flow: A Facebook Album was created with 7 Question around India’s struggle
for Independence & Freedom Fighters. The Questions were kept very easy to
drive maximum participation.
 A basic set of rules were put in to make the selection of winners & to
maximize reach via every like, share & comment.
 Use of trending #IndependenceDay
 Duration: 12th August 2014 to 17th August.

6. Creative Set

7. Creative Set

8. Creative Set

9. Promotions

10. Results: Page Likes - Organic
There was an increase of nearly 2 folds in the Avg. No. of Daily Organic Likes during the
campaign duration.

11. Results: Average Daily Page Reach - Organic
Avg. Daily Page Reach – Organic increased by nearly 3 folds during the campaign duration.

12. Results: Average Daily Post Reach - Organic
Avg. Daily Post Reach – Organic increased by more than 3 times during the campaign duration.

13. Results: Average Daily Post Likes
Avg. Daily Post Likes increased by nearly 4 times during the campaign duration.

14. Average Daily Post Shares
Avg. Daily Post Likes increased by more than 26 times during the campaign duration.

15. Results: Average Daily Post Comments
Avg. Daily Post Comments increased more than 100 times during the campaign duration.

16. Results: Conclusion
 Apart from a very good response on the contest, the virality of the contest
extended to other posts done during the duration.
 Total Organic Reach – 89180 | Daily Average – 12740.
 Total Organic Impressions – 365179 | Daily Average – 52168.
 Total Organic Reach of Page Posts – 80645 | Daily Average – 11521
 Total Organic impressions of Page Posts – 320729 | Daily Average - 45818

17. Results: Conclusion
 Avg. No. of Daily Organic Likes increased by 2 times.
 Avg. Daily Page Reach – Organic increased by nearly 3 times.
 Avg. Daily Post Reach – Organic increased by more than 3 times.

18. Thank You
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