The participants for AXN’s The Great Saltgunners Tweet Up were sourced from Twitter. Users had to reply with #TheGreatSaltgunnersTweetUp and tell why they should be a part of it. Within 7 hours the AXN India handle received more than 800 mentions. After a day of going through all the tweets, a final of 250 people across 5 cities confirmed their presence for the tweet up.

2. FoxyMoron and AXN India present to you The Great Saltgunners Tweet Up. Edition One.

3. AXN is back with its new popular TV series—Supernatural, Season 8.
Given the cult following that the TV Show has, AXN decided to give its fans a taste of
All Things Supernatural.

4. While there are a lot of Supernatural Lovers in India, there isn’t one
concentrated community or group where these Saltgunners can convene

5. AXN India fans are very passionate about Supernatural. They had
tweeted on many occasions about the show in the past and they still do.
It’s time we did something special for the Indian Saltgunners!
And then one fine day …..

6. The fan tweet which started it all ...

7. AXN India’s reply to the fan tweet ..
What happened next left us shocked and in awe of
Supernatural Fans
This was a case of –
A Tweet Becoming A Movement

8. Within seconds of AXN India’s first tweet our timeline was flooded
with tweets from hundreds of SPN Fans!

9. And the tweets continue pouring in!

10. Support started pouring in
from abroad. We received
tweets from Australia and
Hawaii as well!

11. #SupernaturalIndiaConvention trended India Number 3 overtime
This hashtag was solely run by the fans
Given the immense aggression from the Followers it was time to
give them what they deserved.

12. Enter AXN’s The Great Saltgunners Tweet Up.

13. @AXN_India ran #SupernaturalLoversList to gather all Supernatural lovers in India
under one common list
Once the list of the most passionate SPN fans was finalized, AXN decided to give
them a preview into the new season of SPN

14. • The participants for AXN’s The Great Saltgunners Tweet Up
were sourced from Twitter. Users had to reply with
#TheGreatSaltgunnersTweetUp and tell us why they should
be a part of it
• Within 7 hours, the AXN India handle received more than
800 mentions. After a day of going through all the tweets, a
final of 250 people across 5 cities confirmed their presence
for the tweet up
• The tweet up was organized in Mumbai, Delhi, Hyderabad,
Bangalore and Kolkata over a period of 2 days

15. The Tweet Up was promoted on the TV Channel as well
A separate spot was created to spread the word about the Tweet Up

16. AXN India Facebook Cover Picture

19. The invites were sent out to all the Supernatural Lovers

20. AXN’s Saltgunners Tweet Up took place in Mumbai on the
25th October.

21. This doubled up as a press event where the media and SPN lovers got to
watch the premiere of Season 8, a day before the rest of India could watch
it on AXN.

22. On 26th October, the tweet up took place in Delhi,
Hyderabad, Kolkata and Bangalore.

23. Fans were treated to the premiere of Season 8 and they
participated in quizzes and games where they had a
chance to win exclusive SPN merchandise.

24. Users were asked to tweet with #AXNSaltgunnersTweetUp
at the event
The hashtag trended India Number 5

25. The fans were ecstatic and how! The campaign was a sure shot success amongst
the lovers of Supernatural and helped AXN create a special place in the heart of
all SPN viewers.

26. Sify.com
Indiablooms.com
Newswala.com

27. Afaqs.com
Adgully.com

28. Harshil Karia (Online Strategist at Foxymoron) says, “On Social Media,
you need to be a better listener than a speaker. Staying true to the roots
of Social Media, we decided to make AXN the channel of action”

29. 400+
Follower Growth
23%
Growth%
2,198,292 3000+
Impressions
Mentions
276,591
Accounts
Reached

30. 10,000+
Interactions
300,000+
Impressions

31. After the success of Edition One of The Great Saltgunners Tweet Up, AXN India is
promising to come back with Edition Two of the Tweet Up soon.