This Case Study is a part of few case studies showcasing the best ways to leverage Facebook from business perspective.

1. Case Study
Case Study | Category
Results
• 25% of revenue is directly attributable to Facebook
• 120% increase in transactions originating from Facebook in
last 6 months
E-commerce fashion retailer generates 25% of
• 75% increase in total website traffic from Facebook in last 6
revenue from Facebook.
months
• 300% increase in reach among Facebook fans in last 3
months
Goals
Myntra uses Facebook as a marketing channel to:
“The Facebook platform now plays a very important
• Acquire new customers role in our customer acquisition and brand building
• Increase engagement with existing customers strategy. Since ROI from our Facebook spend is quite
healthy, we intend to further scale up our marketing
• Create strong brand credibility among target
efforts using this channel”
customers Ashutosh Lawania
Co-Founder & Head of Sales and Marketing
Myntra.com
Approach
Pages The company’s strategy for its Facebook Page
includes four parts:
• Increase awareness of new products to drive
sales on website
• Build brand loyalty through response to customer
service inquiries
• Launch exclusive promotions and contests to
fans
• Install social plug-ins on website to increase
traffic to Facebook Page
Ads The company uses Facebook Ads to achieve several
objectives:
• Target the exact demographic of potential active
buyers on Myntra
• Increase the number of fans on its Facebook Page
• Reach friends of fans (using sponsored stories) to
become fans of its Facebook Page
Founded in 2007, Myntra is an online portal in the fashion
and lifestyle space and ranked among the top 3 e-commerce
companies in India.
facebook.com/myntra
Facebook: Building Essential Connections