![The internet has surpassed newspapers and radio in popularity ,[object Object],[object Object],[object Object],[object Object],http://www.pewinternet.org/Reports/2010/Online-News/Summary-of-Findings.aspx?r=1](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-6-2048.jpg?cb=1668441934)
![You may even require rebranding ,[object Object],[object Object],[object Object],Removed the pic of drunk young man to give him a chance to rebrand. I just used the keyword “drunk” in the Flickr.com search box](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-10-2048.jpg?cb=1668441934)
![Once you have a web presence your business is global ,[object Object],[object Object]](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-11-2048.jpg?cb=1668441934)
![25% Small Business use social media presence – Doubled since last year ,[object Object],See the full study at http://www.GrowSmartBusiness.com](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-13-2048.jpg?cb=1668441934)
![1. Business Objectives to use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-14-2048.jpg?cb=1668441934)
![2. Process ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-15-2048.jpg?cb=1668441934)
![3. Measure what you care about ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-16-2048.jpg?cb=1668441934)
![Listening Tools : Who is talking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-18-2048.jpg?cb=1668441934)
![Use Google Alerts as a business intelligence tool ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-19-2048.jpg?cb=1668441934)
![Demonstrate expertise and thought leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-21-2048.jpg?cb=1668441934)
![Become Visible : Be a publisher – Create content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-22-2048.jpg?cb=1668441934)
![Contribute ,[object Object],[object Object],[object Object],[object Object],Rohit Bhargava’s says in “ Personality Not included” to follow UAT formula – UNIQUE, AUTHENTIC, TALKABLE](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-23-2048.jpg?cb=1668441934)
![Facebook Profile Page ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-27-2048.jpg?cb=1668441934)
![Document sharing Sites ,[object Object],[object Object],[object Object],Tip : Add a custom offer for each channel and monitor traffic from these sites](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-33-2048.jpg?cb=1668441934)
![Offline Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-35-2048.jpg?cb=1668441934)
![Tactical Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-36-2048.jpg?cb=1668441934)
![Make your email social ,[object Object],[object Object],[object Object],Tip : Add your social media links to your email signatures](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-37-2048.jpg?cb=1668441934)
![Final Thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/fwp-dawson/2821182851/ Photo Courtesy Fred Dawson on Flickr freds-take-on-the-world.blogspot.com /](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-41-2048.jpg?cb=1668441934)
![Your Social Media Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-42-2048.jpg?cb=1668441934)
![Questions ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/a1020-1110-bellamkonda-shashi-social-media-marketing-and-small-business-100528104949-phpapp01/75/shashi-bellamkonda-44-2048.jpg?cb=1668441934)
Shashi Bellamkonda
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Shashi Bellamkonda
- 1. Small Business and Social Media
- 2. Thank you all for coming
- 3. My Story :Once upon a time
- 4. Today Thank you kk Social Media Swami for http://www.NetworkSolutions.com Thank you @kk
- 5. The media world has changed
- 7. Strangers shape your brand reputation Word of Mouth has become Word of Mouse
- 8. Customers demand transparency This guy wants to make sure the book and the DVD are saying the same thing
- 9. Your brand may be created by others Never used a computer – Yet his brand exists online
- 12. See the full study at http://www.GrowSmartBusiness.com
- 17. Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/
- 20. What's in your search results 1 2 6 3 4 5 Concentrate on developing your top results
- 24. Blogging: Tell your story Session: Social Media & Health Care 4 .00 p.m
- 25. Share your happy moments
- 26. If chips can have their own page so can you!
- 28. LinkedIn Answers Groups Profile
- 29. Videos : Tell your Story New embed videos into Slideshare NEW Kodak Zi8 HD Pocket Video Camera
- 30. Podcasts & Your Own Radio Shows Flickr photo Chris Penn http://www.flickr.com/photos/cc_chapman/452286042/ Or follow @ldpodcast
- 31. Photos- Flickr Tip : Your raving fans may be telling your story in pictures http://www.flickr.com/photos/tonythemisfit/2455281003/ http://www.flickr.com/photos/wallyg/2547430702/
- 32. Social Media press release
- 34. Build online relationships offline
- 38. Add your social media channels to your website Encourage visitors to join your social media properties
- 39. Make your product pages shareable Share options on product pages Tip : Encourage your customers to review your products. Offer them a coupon post sale.
- 40. Twitter Business Info here – Your conversations will lead your connections to your page Tip : Consider having a separate account for your products and tweet a special offers and blog feeds
- 43. Proud to be a sponsor of Social Media Plus
Notas do Editor
- Only in America can a chef become a swami
- I may not be from the Pacific North West and have a southern accent ( south of India)
- Do you know people are already talking about you maybe ?
- Of course I am not asking you all to start a beer blog, it seems like beer blogs are popular in the portland area atleast in the eyes of technorati
- Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?