Thrive Vet received questions about recent pet food recalls from customers and clinics. They had their head veterinarian film a short video providing expert insight on the recalls to post on social media channels and their blog. The post was boosted on Facebook to reach more potential customers and direct them to the veterinarian's advice as a subject matter expert on the topic.

1. Thrive Vet
Using Social Media to Showcase Subject Matter Experts

2. Topic: Pet Food Recalls
 Received several emails and questions in the clinics about pet food recalls
 Enlisted Thrive Head Veterinarian to provide expert insight
 Vet filmed a quick video
 We posted to social media channels and blog
 Pointed concerned customers to blog post
 Boosted Facebook post to reach potential customers to serve as subject matter expert