SlideShare uma empresa Scribd logo
1 de 16
Baixar para ler offline
Why this Kolaveri Di? 16 th  Nov 2011 – 2 nd  Dec 2011
Report Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Total number of mentions = 6,94,169 ,[object Object],[object Object],Peak of mentions
‘ Kolaveri di’ was first leaked on YouTube around 31 Oct 2011.  Here are some of the fans and their earliest tweets on Kolaveri mania (31 Oct 2011) Fans intimate Dhanush and Anirudh, the composer on Twitter about the leaked version.
Many fans were tweeting even before the official music was released (Tweets captured on 7 Nov 2011)
 
 
Along with ‘Kolaveri di’ a lot of other videos also went viral. A ‘Kolaveri di’ punjabi version was named “Sharad Pawar slap song” which records about 9,64,289 views on YouTube as on 1 Dec 2011.
People of all ages seem to be discussing about the Kolaveri song on the online space. Gender demographics show a predominant male majority.
USA records the highest number of online mentions for Kolaveri mania. Mentions are in ‘00
Mentions split across the month for top countries 1 – 10 Nov 2011  11 – 20 Nov 2011  21- 30 Nov 2011  USA (2.09L) 43.8K 89.8K 75.2K France (35.7K) 7.4K 15.3K 12.8K UAE (20.4K) 4.2K 8.7K 7.3K Top communities who are discussing about ‘Kolaveri Di’ , identified Students between the ages of 18-30 studying abroad (USA and France) Latest trend seekers, active online browsers (young and middle aged –USA) NRIs in UAE Tamil movie fanatics (mostly men) – UAE and USA Demographics of communities identified: 64% men and 31%women (5% unknown)
It is interesting to observe that number of mentions for ‘Kolaveri di’ is predominant in North Indian cities.
Mentions split across the month for top cities 1 – 10 Nov 2011  11 – 20 Nov 2011  21- 30 Nov 2011  Delhi (37K) 8K 16K 13K Mumbai (37K) 7.6K 15K 13K Chennai (25K) 5.3K 11K 9.2K
Amul leverages ‘Kolaveri di’ song in its ad and got 31100 mentions. Around 71% of these mentions were positive and praised AMUL.
Kolaveri T-shirts in demand

Mais conteúdo relacionado

Destaque

Kolaveri Di and Importance of Viral Marketing in business
Kolaveri Di and Importance of Viral Marketing in businessKolaveri Di and Importance of Viral Marketing in business
Kolaveri Di and Importance of Viral Marketing in businessVineeth Salian
 
Indian social media case studies
Indian social media case studiesIndian social media case studies
Indian social media case studiesunnati shah
 
Undercover, Stealth & Buzz Marketing
Undercover, Stealth & Buzz MarketingUndercover, Stealth & Buzz Marketing
Undercover, Stealth & Buzz MarketingSimran Soni
 
Consumer behaviour notes full @ mab marketing
Consumer behaviour notes full @ mab marketing Consumer behaviour notes full @ mab marketing
Consumer behaviour notes full @ mab marketing Babasab Patil
 
The Science behind Viral marketing
The Science behind Viral marketingThe Science behind Viral marketing
The Science behind Viral marketingDavid Skok
 
Virtual marketing
Virtual marketingVirtual marketing
Virtual marketingspence22
 
New trends marketing guerrilla, viral marketing, social media marketing - Uni...
New trends marketing guerrilla, viral marketing, social media marketing - Uni...New trends marketing guerrilla, viral marketing, social media marketing - Uni...
New trends marketing guerrilla, viral marketing, social media marketing - Uni...Juan Sanchez Bonet
 

Destaque (10)

Kolaveri Di and Importance of Viral Marketing in business
Kolaveri Di and Importance of Viral Marketing in businessKolaveri Di and Importance of Viral Marketing in business
Kolaveri Di and Importance of Viral Marketing in business
 
Viral and Buzz Marketing
Viral and Buzz MarketingViral and Buzz Marketing
Viral and Buzz Marketing
 
Indian social media case studies
Indian social media case studiesIndian social media case studies
Indian social media case studies
 
Undercover, Stealth & Buzz Marketing
Undercover, Stealth & Buzz MarketingUndercover, Stealth & Buzz Marketing
Undercover, Stealth & Buzz Marketing
 
Consumer behaviour notes full @ mab marketing
Consumer behaviour notes full @ mab marketing Consumer behaviour notes full @ mab marketing
Consumer behaviour notes full @ mab marketing
 
The Science behind Viral marketing
The Science behind Viral marketingThe Science behind Viral marketing
The Science behind Viral marketing
 
Virtual marketing
Virtual marketingVirtual marketing
Virtual marketing
 
Viral Marketing
Viral MarketingViral Marketing
Viral Marketing
 
Viral Marketing - PPT
Viral Marketing - PPTViral Marketing - PPT
Viral Marketing - PPT
 
New trends marketing guerrilla, viral marketing, social media marketing - Uni...
New trends marketing guerrilla, viral marketing, social media marketing - Uni...New trends marketing guerrilla, viral marketing, social media marketing - Uni...
New trends marketing guerrilla, viral marketing, social media marketing - Uni...
 

Último

AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesMd Hossain Ali
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Brian Pichman
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?IES VE
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfJamie (Taka) Wang
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.YounusS2
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding TeamAdam Moalla
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Commit University
 

Último (20)

AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just MinutesAI Fame Rush Review – Virtual Influencer Creation In Just Minutes
AI Fame Rush Review – Virtual Influencer Creation In Just Minutes
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )Building Your Own AI Instance (TBLC AI )
Building Your Own AI Instance (TBLC AI )
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?How Accurate are Carbon Emissions Projections?
How Accurate are Carbon Emissions Projections?
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
activity_diagram_combine_v4_20190827.pdfactivity_diagram_combine_v4_20190827.pdf
 
Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.Basic Building Blocks of Internet of Things.
Basic Building Blocks of Internet of Things.
 
9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team9 Steps For Building Winning Founding Team
9 Steps For Building Winning Founding Team
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)Crea il tuo assistente AI con lo Stregatto (open source python framework)
Crea il tuo assistente AI con lo Stregatto (open source python framework)
 

Kolaveri di dec 2011ppt

  • 1. Why this Kolaveri Di? 16 th Nov 2011 – 2 nd Dec 2011
  • 2.
  • 3.
  • 4.
  • 5. ‘ Kolaveri di’ was first leaked on YouTube around 31 Oct 2011. Here are some of the fans and their earliest tweets on Kolaveri mania (31 Oct 2011) Fans intimate Dhanush and Anirudh, the composer on Twitter about the leaked version.
  • 6. Many fans were tweeting even before the official music was released (Tweets captured on 7 Nov 2011)
  • 7.  
  • 8.  
  • 9. Along with ‘Kolaveri di’ a lot of other videos also went viral. A ‘Kolaveri di’ punjabi version was named “Sharad Pawar slap song” which records about 9,64,289 views on YouTube as on 1 Dec 2011.
  • 10. People of all ages seem to be discussing about the Kolaveri song on the online space. Gender demographics show a predominant male majority.
  • 11. USA records the highest number of online mentions for Kolaveri mania. Mentions are in ‘00
  • 12. Mentions split across the month for top countries 1 – 10 Nov 2011 11 – 20 Nov 2011 21- 30 Nov 2011 USA (2.09L) 43.8K 89.8K 75.2K France (35.7K) 7.4K 15.3K 12.8K UAE (20.4K) 4.2K 8.7K 7.3K Top communities who are discussing about ‘Kolaveri Di’ , identified Students between the ages of 18-30 studying abroad (USA and France) Latest trend seekers, active online browsers (young and middle aged –USA) NRIs in UAE Tamil movie fanatics (mostly men) – UAE and USA Demographics of communities identified: 64% men and 31%women (5% unknown)
  • 13. It is interesting to observe that number of mentions for ‘Kolaveri di’ is predominant in North Indian cities.
  • 14. Mentions split across the month for top cities 1 – 10 Nov 2011 11 – 20 Nov 2011 21- 30 Nov 2011 Delhi (37K) 8K 16K 13K Mumbai (37K) 7.6K 15K 13K Chennai (25K) 5.3K 11K 9.2K
  • 15. Amul leverages ‘Kolaveri di’ song in its ad and got 31100 mentions. Around 71% of these mentions were positive and praised AMUL.