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Communicating Your Employer Brand Through Social Media - Eric Foutch

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This presentation is about leveraging the power social media to drive employer brand presence. It encourages to lean on your employees as "brand ambassadors" through social media channels such as Facebook, Twitter, Instagram, LinkedIn, Google Plus and many more.

Publicada em: Recrutamento e RH
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Communicating Your Employer Brand Through Social Media - Eric Foutch

  1. 1. '. .T'§; :. /l| vIUI'| Cl-TlI'G YOUR . . -‘ ~v, - °“' .2 - ' ‘ l _, _ 4 1.; _ . . 1:-‘, _ » H‘ ‘ _. "vo. ,:‘ . -5 , . V--. - . -. —! ~“- - WA. ‘ ~‘- 5-. .
  2. 2. HOW WOULD YOU DESCRIBE YOUR l Th? F T . , E IN ONE SENTENCE?
  3. 3. Employer Branding Employer Branding is part of your organization's overall brand. It denotes an organization's reputation as an employer.
  4. 4. Benefits of Internal Social Media Employees Feel Appreciated Appreciated employees will naturally want to share your company with their virtual worlds.
  5. 5. Benefits of Internal Social Media Employees Can Take a Break from Work 86% 86% of employees surveyed agreed that taking breaks from work makes them more productive.
  6. 6. Your employees are on social media all day. but they arejust fulfilling a basic human need to bond with others.
  7. 7. WHY viibuln SOMEONE WANT , ,_I= oR YOU?
  8. 8. Be the best Show off your team bonding events. local events, thought leadership events. conferences. and even a game night. Make someone want to be part of your team.
  9. 9. Employer Branding Components Messaging and Content (Social Media)
  10. 10. Messaging and Content Remarkable Text
  11. 11. Messaging and Content Authentic & Unique Images
  12. 12. Messaging and Content Compelling Videos
  13. 13. Messaging and Content Up to Date Job Openings
  14. 14. What Should You Share? Employee of the Month Social Media Employee of the Month Q&A with the CEO/ Owner Holiday Party's Events at the office
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  18. 18. :Byild Your; Braifd an Audience f I’ J‘,
  19. 19. Make you a better employer!
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