Being Empowered
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Empowerment means being encouraged and being equipped. This presentation helps you with both by providing the "Faces and Places" you need to know when it comes to government 2.0. After all, for true leadership, you must first lead yourself, and this presentation will map out some ways to lead yourself better into government communications.
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Being Empowered
- 1. Being Empowered Faces and Places You Need to Know Alex Rampy-Bornkessel
- 3. You are the media.
- 7. 2. Sign-up for Twitter and connect with the Goverati . Twitter IDs: @govloop, @cheeky_geeky, @gwynnek, @eedgerton, @almacy, @You2Gov, @AndrewPWilson, @corbett3000, @Amandare, @ mixtmedia, @dslunceford, @cdorobek, @immunity, @sradick, @quepol, @BevUSA @lewisshepherd, @lostonroute66, @timoreilly, @lovisatalk, @smburns, @craigstolz, @levyj413, @lauragodfrey, @caseycoleman, & @craignewmark. Faces to Know
- 18. Expert vs. Asset photo: erix! The Trump Card
- 19. “ Technology today has made it possible for human communities to behave like swarms of their own. Unlike the herd mentality, a swarm is constantly on the move, alive, and changing.” [ link ] Closing Thought photo: Lydiat
Editor's Notes
- Introduce myself, the company I work for and what I do. Being the last speaker of the general conference, I want to encourage you as you leave and head back to your organizations. Thus today, we are going to talk about being empowered in the world of government and social media communications. First, being empowered starts with one’s attitude. Second, to feel empowered, you want to feel equipped—like you have all the resources you need to get up the hill in the front of you, which is why I am going to outline the “faces and places” you need to know in this gov 2.0 space.
- Some people (like this guy) get overwhelmed, lost and stressed when it comes to the evolving world of social media. But I’m going to let you all in a little secret—you all already know how to “do” social media. And I say this why? Because you all have years of experience communicating, telling stories, writing, sharing, listening and being individual news vehicles. Let’s back up for a second and take out the word social---and focus on one word—media. What (or who) is the media? In my opinion…
- You do media every day. Sure NBC, the NY Times, and the Wall Street Journal are “media” but media is defined as XXX. With the help of the very “social” media we have been talking about these past couple days, all of us are media news makers, breakers and shakers.
- To get, know and do social, you need to be more like this woman. Listen, inquire, question….and experiment. Yes, I said experiment. I realize that if your director asks you when you get back, so what’d you learn? What should we do? And you answer “experiment” –you might be laughed out of the office. However, if you answer—I got a lot better understanding about how to evolve our efforts to better leverage social media to meet our organization’s goals. Now you’re going somewhere.
- And that somewhere is right back to your office. Thus, the purpose of my talk here today is to provide some next steps when you have that monitor looking back at you and all your conference notes spread around you and you start feeling that overwhelming feeling creeping in.
- Share history and purpose of community.
- Talk about GovTwit and the #gov20 hashtag.
- Create a group of people from your table…connect on Linkedin, Twitter, or even Govloop.
- Webcontent.gov: Not only learn Web best practices including search engine basics, how to write plain language content, and more. But this Web site also provides a social media overview outlining information on wikis, blogs, microblogs, web chat, virtual worlds, RSS feeds, social media news releases and more. Further, it provides 5 key documents free for download as well as other resources such as a social media policies index. F ind a list of social media tools that are available for government use. Facebook and Government—as a side if you go to USA.gov’s Facebook page, then you will see a listing of agencies currently on Facebook. I’d also like to grow this list, so I’m going to ask the question: What other resources have you found helpful in your social media efforts? Perhaps we can discuss at the table quickly and share one from each group. Dashboard is actually on GovExec.
- Webcontent.gov: Not only learn Web best practices including search engine basics, how to write plain language content, and more. But this Web site also provides a social media overview outlining information on wikis, blogs, microblogs, web chat, virtual worlds, RSS feeds, social media news releases and more. Further, it provides 5 key documents free for download as well as other resources such as a social media policies index. USA.gov: List of Government Blogs ; List of Government RSS Feeds ; Government Gadget Gallery Find a list of social media tools that are available for government use. Facebook and Government—as a side if you go to USA.gov’s Facebook page, then you will see a listing of agencies currently on Facebook. I’d also like to grow this list, so I’m going to ask the question: What other resources have you found helpful in your social media efforts? Perhaps we can discuss at the table quickly and share one from each group.
- Webcontent.gov: Not only learn Web best practices including search engine basics, how to write plain language content, and more. But this Web site also provides a social media overview outlining information on wikis, blogs, microblogs, web chat, virtual worlds, RSS feeds, social media news releases and more. Further, it provides 5 key documents free for download as well as other resources such as a social media policies index. USA.gov: List of Government Blogs ; List of Government RSS Feeds ; Government Gadget Gallery Find a list of social media tools that are available for government use. Facebook and Government—as a side if you go to USA.gov’s Facebook page, then you will see a listing of agencies currently on Facebook. I’d also like to grow this list, so I’m going to ask the question: What other resources have you found helpful in your social media efforts? Perhaps we can discuss at the table quickly and share one from each group.
- Webcontent.gov: Not only learn Web best practices including search engine basics, how to write plain language content, and more. But this Web site also provides a social media overview outlining information on wikis, blogs, microblogs, web chat, virtual worlds, RSS feeds, social media news releases and more. Further, it provides 5 key documents free for download as well as other resources such as a social media policies index. USA.gov: List of Government Blogs ; List of Government RSS Feeds ; Government Gadget Gallery Find a list of social media tools that are available for government use. Facebook and Government—as a side if you go to USA.gov’s Facebook page, then you will see a listing of agencies currently on Facebook. I’d also like to grow this list, so I’m going to ask the question: What other resources have you found helpful in your social media efforts? Perhaps we can discuss at the table quickly and share one from each group.
- Webcontent.gov: Not only learn Web best practices including search engine basics, how to write plain language content, and more. But this Web site also provides a social media overview outlining information on wikis, blogs, microblogs, web chat, virtual worlds, RSS feeds, social media news releases and more. Further, it provides 5 key documents free for download as well as other resources such as a social media policies index. USA.gov: List of Government Blogs ; List of Government RSS Feeds ; Government Gadget Gallery Find a list of social media tools that are available for government use. Facebook and Government—as a side if you go to USA.gov’s Facebook page, then you will see a listing of agencies currently on Facebook. I’d also like to grow this list, so I’m going to ask the question: What other resources have you found helpful in your social media efforts? Perhaps we can discuss at the table quickly and share one from each group.
- Webcontent.gov: Not only learn Web best practices including search engine basics, how to write plain language content, and more. But this Web site also provides a social media overview outlining information on wikis, blogs, microblogs, web chat, virtual worlds, RSS feeds, social media news releases and more. Further, it provides 5 key documents free for download as well as other resources such as a social media policies index. USA.gov: List of Government Blogs ; List of Government RSS Feeds ; Government Gadget Gallery Find a list of social media tools that are available for government use. Facebook and Government—as a side if you go to USA.gov’s Facebook page, then you will see a listing of agencies currently on Facebook. I’d also like to grow this list, so I’m going to ask the question: What other resources have you found helpful in your social media efforts? Perhaps we can discuss at the table quickly and share one from each group.
- Webcontent.gov: Not only learn Web best practices including search engine basics, how to write plain language content, and more. But this Web site also provides a social media overview outlining information on wikis, blogs, microblogs, web chat, virtual worlds, RSS feeds, social media news releases and more. Further, it provides 5 key documents free for download as well as other resources such as a social media policies index. USA.gov: List of Government Blogs ; List of Government RSS Feeds ; Government Gadget Gallery Find a list of social media tools that are available for government use. Facebook and Government—as a side if you go to USA.gov’s Facebook page, then you will see a listing of agencies currently on Facebook. I’d also like to grow this list, so I’m going to ask the question: What other resources have you found helpful in your social media efforts? Perhaps we can discuss at the table quickly and share one from each group.
- Webcontent.gov: Not only learn Web best practices including search engine basics, how to write plain language content, and more. But this Web site also provides a social media overview outlining information on wikis, blogs, microblogs, web chat, virtual worlds, RSS feeds, social media news releases and more. Further, it provides 5 key documents free for download as well as other resources such as a social media policies index. USA.gov: List of Government Blogs ; List of Government RSS Feeds ; Government Gadget Gallery Find a list of social media tools that are available for government use. Facebook and Government—as a side if you go to USA.gov’s Facebook page, then you will see a listing of agencies currently on Facebook. I’d also like to grow this list, so I’m going to ask the question: What other resources have you found helpful in your social media efforts? Perhaps we can discuss at the table quickly and share one from each group.
- Webcontent.gov: Not only learn Web best practices including search engine basics, how to write plain language content, and more. But this Web site also provides a social media overview outlining information on wikis, blogs, microblogs, web chat, virtual worlds, RSS feeds, social media news releases and more. Further, it provides 5 key documents free for download as well as other resources such as a social media policies index. USA.gov: List of Government Blogs ; List of Government RSS Feeds ; Government Gadget Gallery Find a list of social media tools that are available for government use. Facebook and Government—as a side if you go to USA.gov’s Facebook page, then you will see a listing of agencies currently on Facebook. I’d also like to grow this list, so I’m going to ask the question: What other resources have you found helpful in your social media efforts? Perhaps we can discuss at the table quickly and share one from each group.
- When it comes to social media, and communications in general, don’t work on becoming an expert. Or a government gadget guru. Work to be a “valuable industry asset.” A valuable industry asset are often people who: The people we love. are life-long learners, not in a cliché way, but by role-modeling through action. They aren’t afraid to try new ideas or to spend extra time stretching an already vetoed idea. They experiment. They are not in a leather chair with shiny Italian shoes, but they are in the jungle of the marketplace navigating knowledge, ideas and society for applications of thought. True experts, also fail at times. But they learn from it, tweak it and make it better. One works for himself and his own knowledge base, the other, wants to be valuable and enjoys collaborative efforts. Now I don’t know about you, but I would much rather work with someone who wants to be valuable . These are the people that do any task just because it needs to get done, even if it’s not in their official job description. These are the people: that will admit when they don’t know something. But come to your office the next day sharing what they learned from doing some extra research the night before. that know that everyone can teach them something, from the doorman to the man with his name on the door. that first listen and observe in the meeting, rather than interrupt and share their ideas first. that ignore their job description and take initiative whether its making copies, to binding the reports to adding in two-cents on a proposal, to in effect, get the job done. that puts themselves second and the client, task, job, person first. They avoid inter-office politics/chatter to make sure that the client doesn’t suffer. that recognize that they don’t deserve anything, but they earn everything. People who want to be valuable don’t wait for people to come to them; instead, they roll up their sleeves and say, I’m ready. What do we need? In fact, my family has the saying that if you even have to ask: How can I help? Then you aren’t helping, because helping=doing. Not to be on a soapbox (okay, maybe a ramp), but perhaps you are an expert. But are you sensitive to how your colleagues and those in your industry react to the word “expert.” Perhaps, we need a new word for you, or perhaps you can angle yourself to be an “ industry valued-asset. ” Call it a game of the tongue, but words have meaning, as does action. So meditate on: What are your words saying and your actions doing?
- The faces will help you with strategy and the places will help you with figuring out the tools. However, I started our talk today saying that you already know how to do all this, and that is because of this closing thought. Think hard for a second about your organization’s mission and goals—in all this communication, both offline and on the Web—what is it that you and your colleagues are trying to do? [[think time]] Anyone know the key word in this quote? BEHAVE. I’m going to suggest that much of what you and your organization are trying to accomplish deals with influencing and changing behavior—whether its [pull examples from the presentations] encouraging members of the air force to adopt a leadership mantra, encouraging citizens to recycle, to get a vaccination, or to conserve water…at the essence, you are dealing with behavior. What we are today isn’t any different—we are still dealing with behavior, we just have more tools in our belt to choose from. I’m personally a social marketer who has an infatuation with social media. Thus, my colleagues and I use social marketing (which deals with influencing behavior) to drive our strategies—including social media marketing strategies. Behavior first….tools last.
- Thank you for your time.