Crowd-It is an entrepreneurship idea for an app development concerning the busyness of a location. This presentation was used to showcase the idea to potential partners and seed investors.
2. The Problem.People do not know how busy a certain location, restaurant or venue is before they arrive.
Therefore, it is difficult to plan ahead or make plans go the way they were planned.
It would be convenient to get real-time information about the busyness of a certain location.
Crowd-It.
3. The Solution.
A mobile application which enables users to visually see and gain
real-time information about how busy a certain location, venue or
restaurants is before making a decision at any time of the day.
Crowd-It.
4. We work to facilitate people’s lives, makes daily life easier and perhaps save a bit of time for the better.
Crowd-It.
5. Market
Profile.
Crowd-It.
Mobile App industry.
Travel, leisure & convenience
The service facilitates information to aid in travel and leisure for more
convenience.
Young adults, but essentially any
smartphone user.
This age range hosts the most active users of smartphones and
simultaneously those that go on most frequent outings.
Based in South Korea.
South Korea hosts a fast-paced, trend-oriented culture where busy and
bustling districts are extremely common.
7. Crowd-It.
Prototype.
Crowd-It.
Search location.
Map Rankings My Places My AccountNavigate
Busy-O-meter Ranking
Busiest restaurants on Downtown, Vancouver.
1. Lupo
2. Medina Cafe
3. Saj & Co
869, Hamilton Street, Yaletown
Italian Food
EWT
45M
Reserve Now
780 Richards Street
Breakfast & Brunch
EWT
37M
Reserve Now
813 Davie Street
Lebanese, Sandwiches
EWT
30M
Reserve Now
EWT
10M
Reserve Now
420 Richards Street
Hawaiian, Seafood
4. The Poke Guy
EWT
15M
Reserve Now
5. Chipotle Mexican Grill
818 Howe Street
Mexican Fast Food
6. Guu with Garlic EWT
User Interface
8. Crowd-It.
Prototype.
Crowd-It.
Search location.
Map Rankings My Places My AccountNavigate
Busy-O-meter Ranking
Busiest restaurants on Downtown, Vancouver.
1. Lupo
2. Medina Cafe
3. Saj & Co
869, Hamilton Street, Yaletown
Italian Food
EWT
45M
Reserve Now
780 Richards Street
Breakfast & Brunch
EWT
37M
Reserve Now
813 Davie Street
Lebanese, Sandwiches
EWT
30M
Reserve Now
EWT
10M
Reserve Now
420 Richards Street
Hawaiian, Seafood
4. The Poke Guy
EWT
15M
Reserve Now
5. Chipotle Mexican Grill
818 Howe Street
Mexican Fast Food
6. Guu with Garlic EWT
Features of Application
> All stakeholders (sponsors, users, app creators) take part to
create an all-in-all win-win integrated system & community.
Visual map showing busyness of areas
On-app reservations
made easy without having to call in
+Checking in with the restaurants give you
points and rewards which you can use as
credit at restaurants.
EWT: indication of estimated waiting times
Filterable rankings based on busynessBusy-O-Meter: level of busyness
Information regarding location
More info displayed when pressed
Search function: location, area, venue
9. Business Model
Crowd-It.
Channel of distribution Smartphone App Store
Hybrid Business Model In-app advertising, in-app purchasing & sponsorship
App initially launched free of charge.
After building user base, information about users gathered
for customized advertising.
Customized recommendations or certain venues or
restaurants may be increased in visibility as an variation of
advertisement.
Expanding the app to become a channel of
transaction or sales channel for these businesses.
Collaborating with restaurants, vendors and
attractions to in-app orders of entrance passes or
food menus with advantages such as accumulated
points and fast-passes where users can come and
instantly collect their food.
In-app advertising In-app purchasing Sponsorship
Further collaboration with Sponsors to provide
rewards and incentives for users to trigger user
engagement & loyalty.
Free coupons with in-app purchases or
accumulated points that provide users with
discount or other free rewards when they purchase
that their venue. Provides incentives for both users
& sponsors.
10. Go-to-market Plan.
Crowd-It.
Initial Launch Expansion locally Expansion nationally
App is offered online, essentially through a Smartphone.
Targeting users through the same vertical increases
accessibility and adequacy.
Facebook Page, Instagram Page/ Advertising
Leisure Blogs and websites
SNS pages of Sponsor Brands
Viral trending is a huge factor of fame and customer
accumulation for new innovations in South Korea.
Features of the App itself are extremely convenient to
daily life and the usage of the app itself will cause a
Word of Mouth effect.
Social media platforms Word of Mouth Sponsors & advertising
Co-branding opportunities with already established
firms that take part in our system.
Banners at counters showing the Crowd-it App
Stickers or Posters at locations about the Crowd-it App
Rewards from downloading the App at stores.
11. Competitiors.
Crowd-It.
Yelp.
App that hosts crowd-sourced reviews about local
restaurants and vendors and online reservations.
MangoPlate.
Similar to Yelp based in the Korean market hosting
information about restaurants based in South Korea.
Trip Advisor.
Hosts travel related content and interactive travel forums.
Also early-adaptor of user-generated content.
Google Maps.
Web mapping service that provides route-planning information
as well as information about locations and venues.
Crowd-It’s Point of Difference: it provides real-time information based on
the busyness of a location, solving the problem of having long waiting lines
and being reluctant to make plans.
13. Current Status.
Prototyping Stage
Currently we are at the stage of prototyping our idea and making it come to life.
Most importantly, finding the technology to implement and get our systems going is the main focus.
Crowd-It.
14. 3> Mobile App service industry – travel and leisure/convenience: the service provided lies in this sector of the market, as facilitates information to aid in travel and leisure for more convenience.
> Young adults, students targeted, but market consists of any mobile smartphone user: This age range is the most active users of smartphones and simultaneously those that go on most frequent outings, hence those who would find the service the most helpful.
> Start, based in South Korean market: South Korea hosts fast-paced, trend-oriented culture where busy and bustling districts are extremely common. This service would fit the needs of such cultures and public who follow such busy and fast-paced lifestyles.
o Problem / Solution
o TargetMarketandmarketprofile o Competition
o Business Model / Pricing
o Go to market plan (promotion)
o Team
o At what stage the company is at?
Q&A.
Crowd-It.
Thank You.
